- Responsible for China Mobile "12580 broadcast live " media cooperation in East China, planned and executed marketing activities, branding, online and offline mobile user interactive activities, user experience analysis (Large Case Study: planning organized "The First Mobile Car Show Girls Competition", covering East region; "mobile voting Miss World", the 61st Miss World contest Shanghai exclusive mobile media; Anhui TV "Cover Girl" draft cooperation, mobile application, vote) -… Show more - Responsible for China Mobile "12580 broadcast live " media cooperation in East China, planned and executed marketing activities, branding, online and offline mobile user interactive activities, user experience analysis (Large Case Study: planning organized "The First Mobile Car Show Girls Competition", covering East region; "mobile voting Miss World", the 61st Miss World contest Shanghai exclusive mobile media; Anhui TV "Cover Girl" draft cooperation, mobile application, vote) - Responsible organizations, management and maintenance "12580 broadcast live" East of the city Sina microblogging accounts, and through the microblogging media brand to promote its own - Responsible for China Mobile, "12580 broadcast live," East China five provinces and one city (Shanghai, Jiangsu, Zhejiang, Hubei, Anhui, Jiangxi) landing the content topics of planning, production, audit, to control (Cover: wealth, cars, digital, real estate, pleasure, fashion, health, livelihood News) - Help sales plan for the advertiser's marketing campaign (Customers include high-end cosmetics, automotive, finance, FMCG, power suppliers, real estate, etc.) - Move around with the East Region's support needs (Mainly to support the main push around the mobile marketing business) Show less

Deputy Director, Department of Special Journals Leader of Finance Sections (01/2008 – present)Established all finance-related sections; reported to the President and Chief Editor;Took charge of the planning and overall control for finance-related columns;Developed and leveraged resources in finance media to plan activities for brand cooperation and marketing in coordination with advertisement agencies.Leader of “Life Handbook” and “New Education Weekly” (04/2005 –… Show more Deputy Director, Department of Special Journals Leader of Finance Sections (01/2008 – present)Established all finance-related sections; reported to the President and Chief Editor;Took charge of the planning and overall control for finance-related columns;Developed and leveraged resources in finance media to plan activities for brand cooperation and marketing in coordination with advertisement agencies.Leader of “Life Handbook” and “New Education Weekly” (04/2005 – 12/2007)Set up combined issues of “Life Handbook”; reported directly to Deputy President;Led a team to plan critical topics and execute general control for various weekly journals under “Life Handbook”; Implemented the layout upgrading for the Education Weekly journal;Developed resources in such industries as automobile, fashion and education; planned and executed relevant large-scale marketing activities in cooperation with the advertisement department;Planned and implemented various interactive activities such as readers’ clubs;Took full responsibility in the team building, daily management and script remuneration ratings for a staff of 20.Journalist, Department of Special Journals; Leader, “Real Estate Weekly” (10/2003-03/2005)Established “Real Estate Weekly” and reported directly to Assistant Chief Editor. Show less

Conducted media planning and promotion for the real estate projects targeting customers looking for overseas investment;Planed such special topics as real estate, fashion and tourism;Involved in the planning and execution of marketing activities for the “BAI HUA” journal;Developed rich resources in the professionals, institutions, businesses and media in the real estate industry.

Consulted foreigners on immigration, education and employment in Singapore;Conducted marketing promotion and student recruitment in China for a number of Singapore universities.