Dylan Wells Email & Phone Number

New York, Ny, Us

Managed vendor trainings for 80+ employees for new platforms, digital and liveOnboarded Marketing team to Google Analytics 4 for measurement & attribution across 10M+ daily active usersWorked with Engineering & Data to establish web & app tagging escalation process to protect millions of dollars in acquisition marketing spendDirected 10+ person CRM team to scope & implement Braze CRM platform via Legal, Product, TechLed marketing technology strategy across all Dow Jones consumer products, consulted on B2B

New York, Ny, Us

Implemented new performance marketing dashboards in Google Data Studio & automated data entry for reporting, saving team 48+ hrs per weekLed implementation of DV360 & CM360 leading to launch of programmatic campaigns & ~100% reduction in display & video cost per orderLed go-to-market implementation of Google platforms for marketing from RFP to on-site & in-app go-live across consumer brandsDesigned taxonomy and attribution approach for new Google platforms (GA4, CM360, DV360)

New York, New York, Us

Managed a team of 7 marketing professionalsWas primary point of contact for client team, increased profitability of key account to the widest margin of any client within the agencyPlanned and launched media and analytics strategy for three new indications on highest-revenue client product

New York, New York, Us

Reduced marketing spend waste for client team by 30%+ due to identification of low-performing and/or junk inventoryOversaw 2-4 monthly reports and dashboard presentationsRevised & maintained Datorama dashboards and static reporting decks

New York, New York, Us

Built and delivered monthly and quarterly reports and maintained associated data sources, dashboards, queries including construction & QA

New York, New York, Us

- Coordinated with client teams to align on key performance indicators, campaign structures, measurement solutions- Oversaw implementation of ad server, proprietary naming convention, and integration of both platform and proprietary data sources to dashboard performance across channels- Analyzed performance data and conducted quantitative analysis to inform actionable insights, reported weekly to client teams

New York, New York, Us

Coordinated with client team to design, launch, measure digital media campaigns including first-ever Meta/Facebook campaigns for a life sciences client and first ad server for pharma client

• Wrote and revised training materials for global contractor teams• Reviewed content submitted by third party developers for policy violations, communicated with policy team• Responded to escalations and appeals requests from advertising partners and users

• Coordinated with marketing team and advertising partners to implement media reminders• Identified trends in content data to help drive insights for product team• Collaborated with data scientists to refine and configure market targeting

Northfield, Mn, Us

Responded to customer questions and complaints, in person and via telephone.Assembled and repaired some types of hardware and conduct basic maintenance of software.

Northfield, Mn, Us

Assisted with teaching and aiding students. I ran weekly student study and review sessions. I assisted faltering students in understanding material.

Edina, Mn, Us

Punch & Associates is a private equity firm specializing in small to medium capitalization firms.Assisted with evaluation of potential and current investments and general portfolio management.Conducted market research.Studied and prepared a presentation on Morningstar "moat" investment strategy.Attended meetings with firm executives.

Seattle, Wa, Us

Koru is a selective, immersive training program that gives college students and recent graduates skills and experience in technology, business, and marketing. Participated in the July 2015 cohort at the San Francisco campus. The partner employer was Facebook. Completed a data-driven project to improve the Facebook user interface.

Lafayette, Co, Us

Cardinal Peak is an embedded software engineering firm specializing in optics.Assembled hardware and completed other tasks associated with proprietary hardware.Entered data, tested software and trained colleagues in design software. The hardware in question are various models of DELL computers and corresponding chips and drives alongside proprietary controller circuit boards and remote boxes. The software in question is CaseCracker interview management system, written in C++ and Adobe InDesign.

Tutored students both one-on-one and in large groups. I also aided teachers in classroom administration. Students in question ranged in grade from kindergarten to 8th.

Bachelor Of Arts (B.A.), Economics

High School Diploma