Dylan W. Email & Phone Number

Chicago, Il, Us

San Francisco, Ca, Us

Managing the day-to-day operations of SMG, including the CMSWire and Reworked publications and the Digital Experience Summit and Digital Workplace Experience conferences. Overseeing the growth and health of the SMG community across all platforms.

San Francisco, Ca, Us

SMG is: CMSWire.com | Reworked.co | DX Summit | Digital Workplace ExperienceDylan is head of marketing for Simpler Media Group (SMG), the publisher of the CMSWire.com and Reworked.co business tech sites, and the producer of the DXSummit.com and DWExperience.com conferences.SMG delivers value to its community of 3+ million digital leaders and practitioners via a relentless focus on the highest quality, most inspiring and authoritative information services and events.

West Lafayette, Indiana, Us

Established a leading brand in aviation communication training technology. PlaneEnglish enables pilots to become proficient in radio communication and phraseology by gaining skills in an interactive audio and visual simulation of aviation communication. Built cost-effective and scalable marketing and sales infrastructure. Led strategy, creative, design, digital, social, advertising, CRM, automation, research, and customer service. Created engaging content. Evangelized and hacked growth. Drove awareness, sales, and adoption. Developed a passionate user base. Helped my team succeed.

Melbourne, Victoria, Au

Computershare: Large Global Financial Tech Company- CPU.AX - $6B Mkt Cap - 18k EmployeesHead of Marketing Strategy and Intelligence - Designed and executed the marketing plan for multiple technology businesses and products, across all channels, driving $1B annual revenue. Led lean-team of 4 direct reports. Directed cross-functional teams of up to 35.Created compelling content for 80+ products including digital, video, print, and web. Generated leads, inbound traffic, and increased funnel. Improved brand awareness and perception.Managed marketing tech stack. Installed Eloqua automation. Managed CRM systems- Salesforce, Seibel, Oracle On-Demand. Analytics. Tracking and reporting.Increased revenue growth and retention rates. Strategically re-positioned 3 largest businesses, which drove improvements to product development, messaging, customer experience and perception. • Enabled deep understanding of customer behavior and used it to improve decision making. • Personally developed brand identity, imagery, collateral, content, messaging, and voice.Improved marketing performance though installation of strategic marketing and design thinking processes. Led strategic alignment initiative that de-siloed and improved collaboration across marketing, product development, sales, operations, quality, and customer relationship management. • Taught strategic marketing and design thinking concepts. • Improved marketing operations and capabilities. • Established a market intelligence function encompassing market research, competitive intel, data analytics, and strategy. Developed direct-to-consumer B2C strategy from ideation to implementation for $300M+ revenue B2B business line that increased revenue and mitigated customer attrition. • Identified and pursued new markets. • Generated ~$500k in new revenue from launch of 1 product and another 5 in development. Led market research across all businesses, customers, competitors, and markets.

Melbourne, Victoria, Au

Directed marketing and brand management for US communication services division generating $100M annual revenue. Member of Innovation Development Office senior management team.Managed consumer and B2B channels including branding, creative and graphic development, advertising, promotions, partnership strategy, PR, SEM, SEO, PPM, sales support, and social media. Directed and implemented strategic-capability redesign of marketing department, which improved functional performance and internal customer satisfaction.Established global CSR communications and created and executed multi-platform social media campaign, which increased participation and reduced global carbon-footprint.

Led the merger and integration of several digital marketing companies and intellectual capital libraries, and directed and launched prospective new media partnership project.Led marketing, customer acquisition, and account management, and negotiated with stakeholders on advertising and partnership proposals, marketing documents, and contracts resulting in acquisition of client projects with projected revenue of $20+ million and entertainment industry/consumer goods partnership offers.Developed comprehensive digital, media, entertainment, and advertising agency strategy, incorporating unobtrusive engagement marketing, digital channels, social networking, and virtual world applications.Created and produced cross-platform multi-media interactive program and ad methodology.Directed web development of Avatrait art division increasing brand awareness and membership.

Gb

Formerly Diamond Management & Technology ConsultantsLed marketing and strategy consulting projects with C-level Fortune 500 clients including CPG firms Cadbury and Dr. Pepper Snapple, Allstate, Ameriprise; Federal Agencies - NTIA and U.S. Dept. of Commerce.Directed brand management and designed Internal Marketing and Communication (IMC) plan, Channel and Content Management Strategy, and Change Management Initiative for 600-employee consultancy.Created and produced videos, ads, and blogs for IMC project, managed creative and logistical aspects of education on enterprise and KM systems, improving IC capture, and performance incentive programs.Led financial analysis for the IT separation project of the Cadbury spinoff of Dr. Pepper Snapple Group.Spearheaded aggressive, visible national retailer marketing campaign of digital-to-analog TV converter box coupon program. Developed positioning, message, and structure of retailer website and application resulting in 76% of all eligible households- 35M households requesting 64M coupons totaling $1.4B. Advised interactive tech adoption and integration for Allstate IT and Marketing strategic redesign to create digital infrastructure competitive with leading online insurance companies.

Mba, Marketing, Strategy, Entrepreneurship, And Organizational Behavior

Mba Exchange, Marketing, International Communication & Business

B.S. In Business Administration, Finance