Mike Aguilera Email & Phone Number

Orlando, Fl, Us

Richmond, Virginia, Us

Richmond, Virginia, Us

Lead team covering $172M+ tobacco portfolio across challenging Chicagoland Marketplace inclusive of 6 price zones, abundant restrictions, and an extremely diverse team. Assess organizational capabilities that deliver development to build talent capabilities. Leverage systems and resources to guide operational plans with strategic priorities, measure execution, adapt approaches, and drive ownership. Communicate company strategies into action with clear direction from marketplace trends. Analyze business to enhance strategic alignment with Headquarters and Account Teams. Educate and engage with organization and key stakeholders to advance the consumer transition to smoke free products. 2024: Led Midwest with loyalty & MPO volume  2024: Led Midwest with Digital AVT validated  2024: 85% Market GLINT engagement score (100% favorable) 2024: AGDC career certified coach, West Region Leadership Academy trainer 2024: Agile team leader that produced Altria SPACE R&R program 2023- Current: Leading National multi-cultural agile project to better connect innovative products to diverse consumers 2023 - Current: National Chair leader and created of Employee Continuum for 400+ volunteers Hispanic ERG members. In 2024, ERG event attendance +360% vs LY increased, over 9k unique views on website, & 64% of HOLA program participants have either experienced a lateral or promotion.  2023 – Current: Association of Latino Professional for America Board Member – Student Affairs, Mentoring & Corporate Sponsorships 2023- Current: Part of bringing in 7 interns from FIU and 1 intern from UIC. In 2024, developed 4 Midwest interns that accepted offer and FIU had 3 interns to accept. 2023: Coached National supplier diversity agile project 2023: Contrary to the Midwest, team continues to increase Marlboro share 2023: Increased daily team capacity by 2 hours, led Midwest in on! growth, inventory risk % (including USSTC), customer loyalty and LID % transaction growth

Richmond, Virginia, Us

Led the National on! Brand Ambassador Program, National Name Generation Test, “Transition Tank,” enhanced merchandising, and future Helix TM communication strategies. Developed program that spurred a national retail intercept increase of 30k engagements in 6 months that generated two million incremental can sales Led Name Generation test markets that connected 299 direct customer IDs with 145 profiles created over 3 months Built grassroots platform for high impact strategic solution generation Advised the construction of Director Executive Program 97% peer rating on IDE Advocate scorecard (over the last 2 years)

Richmond, Virginia, Us

Led the enterprise “Project Crystal Ball” trade program to accelerate our non-combustible portfolio while balancing core product demand and amplifying innovative visibility. Identified business challenges based off marketplace trends and data to develop innovative solutions with several cross functional key stakeholders.  Led test market and optimization infrastructure Built CRM and Microsoft Forms surveys that delivered feedback for over 92k stores to support a sustainable platform  Completed merchandising cost analysis that compares/contrasts current versus innovative components Led and built National Stronger Together customer ID&E toolbox

Richmond, Virginia, Us

Led, coached, trained, developed, and assessed Account Manager team. Led Regional team/26 key accounts in IL, MO, OK, & KS. Performed advisory role with accounts and top-to-top meetings.  Led acquisition new on! distribution in 22 Key Accounts within 6 months Led sell in of 60% PSO recommendations within first 4 months of initiative  Led increased scan penetration to 97% of volume National Hispanic Development Program scrum expert and advisor building team blueprint for the candidate experience, 60%+ of participants promoted

Richmond, Virginia, Us

Led team/strategies to build retail/wholesalers and organization capabilities. Worked collaboratively with HQ/account teams on issues. Created and led on! innovative plans that drove 83% distribution in controllable accounts (prior to National launch) Led increased scan penetration from 30% to 60.5% Led Market change management scores +41% versus inception to the Market  Co-led construction of new on-boarding program with L&D Led Market KA alignment that resulted in closure of 1k+ inventory counts and increase promotional pickups by 25%.

92866 Issy Les Moulineaux Cedex 9, Fr

Led multi-million University's (Kansas State Athletics, Friends University, Baker University, Emporia University, Kansas Wesleyan University, Bethany College, Pittsburg State) P&Ls of 400 multi-unit employees. Responsible for successfully coordinating and directing all residential dining/retail sites/catering/restaurants/stadium activities through employees including all analytics, forecasting, financial performance, client retention, financial training, and team development. Work with each client and the Midwest Region relating to contract and account operations to establish and maintain a mutual business relationship. Developed a business plan and budget for all clients. Retained Friends University Increased revenue in lieu of being down 409 boarders Reduced labor by 16.1% and cut 57% overhead

92866 Issy Les Moulineaux Cedex 9, Fr

Led ID&E for Top 25 Fortune Company’s Education Service. Cross collaborated with key Senior stakeholders to support the adaptation/deployment of Sodexo’s succession plans. Advised on the development of project plans, identified market challenges, implemented, and tracked metrics. Built advocacy and competency through designed diversity trainings. Developed marketplace client diversity services to align ID&E with clients and consumers. Globally trained in Marseilles, France and Milan, Italy. Led School/Universities to a 38% increase in ID&E employee satisfaction and 21% increase in DM/GM POC diverse hires. Won 2018 Diversity Partner of the Year from Talent Acquisition.  Built Globally published Hispanic Journey and ID&E Healthcare Leadership white papers. Led design and implementation for Global client ID&E marketplace process, created programming for strategic sessions, and trained over 1k employees that built a $900M sales pipeline leading to $200M in new/renewal business. National Hispanic Association of Colleges and Universities Philanthropic Board Member and Capitol Hill HSI Advocate State of Florida Diversity Council Leader – Led ID&E metrics and EBRG conference sessions

92866 Issy Les Moulineaux Cedex 9, Fr

Led Food & Facilities outside service sales in new accounts. Developed short/long-range business to business partnership strategies, with top client executives. Cold called, prospected, surveyed organizations, conducted feasibility studies, qualified financial ROI, developed proposals, and negotiated contracts. Exceeded established $9M quota, by contracting partnerships with Hendry, Wakulla, and Lowndes School Districts, including charter schools in Louisiana and the Panhandle. Led National as Co-Chair with Sodexo Organization of Latinos of 600+ volunteer members Hispanic Association of Corporate Responsibility Young Hispanic Corporate Achiever™

Stockholm, Stockholm, Se

Only US employee for $20M Swedish based headquarters. Led multiple 3rd party broker teams of 25k+ customers. Led new business acquisitions and National Accounts for innovative Naty organic baby products. Expanded new business/strong networks with following customers: Duane Reade, Regional Whole Foods divisions, Loblaw’s, Harmon’s, Akin’s/Chamberlin’s, London Drugs, Choices Natural Foods, amazon.com, target.com, walmart.com, diapers.com, nordstroms.com, and CVS.com. Increased P&L gross margin percentage by 9.3% vs. Prior Year  Led + 235% gain in Walgreen’s retail business, which led to the acquisition of 200+ stores.

Purchase, New York, Us

Led and influenced day-to-day execution of sales team, including financials, forecasting, analytics, logistics, inventory, supply chain, scheduling, training, performance management, and people development. Co-managed 220 employees throughout Jacksonville Zone, equal to a $90M DSD selling and delivery P&L. Key customers included Wal-Mart, Publix, Winn-Dixie, as well as c-store, dollar, and drug channels. Constructed plan for Jacksonville Zone to number one Regional ranking, with 600 incremental placements accounting for an incremental $134K and a 2.8% incremental volume lift.  Nationally ranked Zone for over/shorts. Led Zone in top 20% Nationally for low-cost route compensation.

Purchase, New York, Us

Regional Office based role in Orlando, Florida. Developed customer plans, forecast, analytics, and financials, while leading Segment 50M P&L for third-party vendors, healthcare, and servery segments in Florida, Georgia, Tennessee, and North/South Carolina. Oversaw six National Account Managers, that included Compass, Aramark, and Sodexo. Also, indirectly managed over 120 sales team members. Led unit to earn recognition as number one business unit in National volume and marginal contribution in 2009, growing net revenue $.38 versus PY, despite 10.8% Region unemployment.  Grew workplace net price $.39 per case and gained $.10 of marginal contribution/unit in 2008. Developed hospital segment with innovative merchandising and strategic distribution plans that led to several new acquisitions generating more than 200K incremental annual cases. Served as Diversity Chairman for Pepsi & Southeast NSHMBA Chapters (Orlando VP of Corporate Relations)

Richmond, Virginia, Us

Led over 30 team members to achieve share objectives and KPI deliverables for 2,500 accounts, equal to $200M in annual sales.RICHMOND DM  Finished in top quadrant of Southeast Region with +.16 share gains for Virginia/West Virginia in 2006. Key accounts drivers included Food Lion, Wawa, Sheetz, and several large Regional accounts. Led workload optimization project for Mid-Atlantic, enabling District to experience +1.26 share growth in 2005, driven by signing 94.3% of accounts to contracts (60% being exclusive).HOUSTON DM Facilitated District share growth of +1.9 in 2003. Achieved third District ranking of 20 Southwest Region Districts by increasing overall volume +4.5% (exclusive volume +9%) with pricing gap closure. Key account drivers included Kroger, Chevron, and Brookshire Brothers.

Richmond, Virginia, Us

Developed National sales strategies implemented for 3300-member field sales team. Cut daily sales administration by 20%.

Richmond, Virginia, Us

Consulted and managed the profitability of $80M high-volume strategic key accounts that included Wal-Mart, Pantry, and Harvey’s, which collectively grew share over 8%.

Lausanne, Ch

Designed and delivered successful National incentive programs for 1600-member field sales team, which increased distribution of key brands that grew over 10%.

Bba, Management/International Business

Masters, International Business Administration

Professional Certificate For Strategic Management

Better Business Writing Certificate

Effective Business Writing Certification