I consider myself an Area Sales Manager, dynamic and innovative, with more than 24 years in the Large Industry sector. Time that has allowed me to acquire deep knowledge in the Commercial, Marketing and Product areas, having achieved significant professional growth in management, strategy development and team building. My leadership capacity has allowed me to guide departments towards achieving ambitious objectives, always advocating and promoting teamwork. I consider close collaboration with other departments an essential issue to ensure customer expectations and therefore the set company goals.Technical Specialist in any type of lifting equipment under crane hook. Sling Chains / polyester / dyneema slings...., lifting eyebolts, shackles, lifting magnets, Spreader Beams / Lifting Beams, C hooks, and their technological developments with RFID identification chips.Used to establish commercial policies, results-oriented and with extensive sector knowledge, managing key National and Regional OEM accounts, as well as managing the distributor network. I base part of my success on maximizing relationships with customers, enhancing their satisfaction and loyalty, which always allows us to strengthen our position with respect to my competitors. Time and experience have allowed me to improve my negotiation skills, providing successful results for both, customers and the companies I have represented. Always motivated in the search for new business opportunities, analyzing market trends and identifying new emerging markets.