- Spearheaded the design and user experience strategy that directly contributed to securing $4.4 million in seed funding.- Executed over 120 user tests to validate workflows, enabling rapid iteration on concepts and the development of high-fidelity designs.- Directed the design of all major product features and established a comprehensive component library in Figma, streamlining the design process.- Collaborated with the executive team to define key performance indicators (KPIs) and shape the high-level product roadmap.- Developed and refined design templates and enhancements, significantly elevating the overall user experience.

- Conceptualized and developed two dynamic websites from the ground up, facilitating global youth connections to share ideas and improve local communities in alignment with UN Sustainable Development Goals.- Engineered user journeys to enable teens to virtually connect weekly, share ideas, and participate in a video competition, fostering direct engagement with UN representatives to advance their initiatives.- Conducted extensive rounds of testing and feedback sessions to iteratively refine the websites, ensuring an intuitive and impactful user experience.- Achieved nearly 500% growth in both user base and session frequency since the websites' launch in 2017, demonstrating significant engagement and reach.- Collaborated with stakeholders to continuously enhance platform features, promoting a vibrant and supportive community for young changemakers.

- Designed and optimized flagship websites, Rogue Mobile and Wireless 4 Schools, to enhance user conversion rates and streamline user journeys, resulting in increased patron engagement.- Conducted comprehensive user experience (UX) research and analysis to identify pain points and opportunities for improvement, ensuring intuitive and seamless navigation.- Developed and implemented UX strategies to manage, optimize, and promote websites, focusing on user-centric design principles to drive engagement and satisfaction.- Collaborated with cross-functional teams to integrate feedback and continuously refine website features, ensuring alignment with business goals and user needs.- Utilized data-driven insights to iterate on design solutions, enhancing the overall effectiveness and appeal of the websites.

- Managed and updated company websites using HTML coding while updating servers on a daily basis. - Created mobile UI Design and applications for external employees - Developed all marketing pieces for future exposure and award coverage- Implemented SharePoint cloud functionality on all devices and redesigned internal site- Recruited on behalf of the Midtown Group to fill positions with clients- Designed Weekly Newsletters that were sent out to over 500 people- Worked closely with executive team to implement new and unique marketing strategies

- Developed a brand new website for the firm using custom CSS stylesheets, HTML, JS, custom heat-mapping, A/B testing, and PHP functionality. Overall traffic through website visits have increased significantly as a result. - Produced internal web portal through SharePoint Developer with fully responsive design, customization, file sharing, and user access controls.- Managed all in-house IT infrastructure and secured data through mail flow control, active directory, domain hosting, and file encryption to ensure maximum security.- Designed and presented all forms of company marketing pieces to clients and internal employees during quarterly sales/finance overviews in a custom PowerPoint with fully interactive layout, style, and flow.• Created all forms of marketing pieces for firm including digital media, physical slicks, cards, invitations, and branding templates.- Led QuickBooks implementation efforts and played a key role in meetings with senior management in regards to key decisions in IT implementation, use, and security.

- Collaborated directly with the CEO to design comprehensive wireframes, user flows, and UX strategies for DealRoom's AI capabilities, allowing users to upload and scan bulk documents to quickly identify potential legal gaps in acquisition deals.- Developed an AI-driven system that flags relevant team members for collaboration, streamlining deal execution and enhancing team efficiency.- Enabled users to create custom AI agents for specific legal tasks, such as generating letters of intent from documents, fostering a marketplace for these tools within DealRoom.- Successfully launched this feature, significantly reducing due diligence time and improving the overall deal-making process.

- Led the strategy and roadmap prioritization for the release of a product to Capital One's developer audience of over 6,000, ensuring alignment with business goals and user needs.- Worked closely with the design team to optimize end-user engagement and experience, enhancing the product's usability and appeal.- Reduced the time required to onboard new components from an average of over 3 days to just 4 hours, significantly improving efficiency.- Automated two critical areas that were causing severe development bottlenecks: IAM role generation and Security Group propagation, reducing onboarding time for these components to 2 hours.- Collaborated with other technology teams to identify synergy opportunities and drive overall product adoption, fostering a cohesive and integrated development environment.

- Led a cross-functional product team, including developers, UI/UX analysts, QA testers, and scrum masters, to create a revamped single shopping experience that reduced user frustration and enhanced the search process for digital products, ultimately driving increased gross margin and revenue for select products.- Collaborated closely with the design team to optimize end-user engagement and experience, ensuring a seamless and intuitive shopping journey.- Advised leadership on digital optimization opportunities for both the website and app, focusing on reducing bounce rates, improving click-through rates, and increasing sales by analyzing shopping behavior.- Utilized data-driven insights to inform strategic decisions, enhancing the overall digital presence and performance of Total Wine & More.

I served as the product advisor for a number of email campaigns to high-ranking staffers within media, academia, and government.

- Led a team of five to successfully migrate and implement three DOL agencies into new Drupal-based environments, coordinating with 18 stakeholders and enhancing user engagement through close collaboration with the design team.- Contributed to strategic vision by integrating diverse IT solutions, defining system scope, and addressing complex system requirements using advanced engineering and design methods.- Managed project scope, deliverables, and schedules, conducting weekly client sessions to ensure alignment and validate progress, culminating in a successful public release in April 2020.

Ascend is the largest, non-profit Pan-Asian organization for business professionals in North America. Established in 2005, Ascend has grown to serve professionals and corporations across various professions and across multiple industries.Ascend reaches 60,000 people with 34 student chapters and 17 professional chapters located in both the United States and Canada around major business hubs and educational institutions. We offer robust professional development and career enhancement programs designed to cultivate Pan-Asian talent. In addition, the National Association of Asian MBAs (NAAMBA), Ascend’s national organization for MBA professionals and students, fosters Competent, Committed, Competitive, and Collaborative global MBA leaders to fulfill diverse talent pipelines. Ascend Foundation‘s research provides the basis to the development of our leadership and development programs.www.ascendgw.org

- Developed and presented data visualization reports on website analytics for two Federal agency domains, a mobile app, and a game app, offering strategic recommendations to enhance targeted traffic, SEO, and code performance.- Analyzed incident tracking software to identify response delays, providing actionable insights to improve process workflows across the agency.- Led a team of eight, including developers and 508-compliance experts, to transition websites from SharePoint to a new Drupal platform on AWS, ensuring seamless change management.- Designed wireframes, page templates, metadata, UX flows, and graphics for the successful relaunch of two Federal agency websites.

- Directed the creative vision and execution for YPO, leading a team to produce innovative and impactful visual content that aligned with organizational goals and brand identity.- Collaborated with cross-functional teams to develop and implement creative strategies that enhanced member engagement and communication across various platforms.- Oversaw the design and production of marketing materials, digital assets, and event collateral, ensuring consistency and high-quality standards.- Managed the creative process from concept to completion, fostering a collaborative environment that encouraged creativity and innovation.

- Underwent intensive training in performance arts, including vocal, dance, and stage presence, to develop skills for a career in the entertainment industry.- Collaborated with fellow trainees and mentors to refine artistic abilities and receive constructive feedback.- Participated in workshops and practice sessions to enhance technical proficiency and creative expression.- Engaged in personal development activities to build resilience, discipline, and adaptability in a competitive environment.