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I’m a marketing leader with deep experience in sponsorship, partnership, and experiential marketing. I started my career on the agency side, executing experiential and sponsorship activations for automotive clients BMW and Acura. Next, I was an embedded vendor at Google, through Firewood Marketing, leading and scaling the Google Ads global SMB events program and working on product marketing with Google for Education. These experiences in automotive and tech led me to an almost 5 year ride at the self-driving car company, Cruise, where I was an early hire on the marketing team. As Head of Brand Activations, I was responsible for:• Sponsorship marketing - SF Giants patch sponsor, SFMOMA community event series• Partnership marketing - collaborations with partners like GM, Honda, Microsoft, Walmart, & Public Affairs partners• Experiential marketing - launch events, media events, field marketing• B2B marketing - delivery brand positioning, customer acquisition, B2B2C campaigns, eventsReach out to me if: you'd like to network, talk shop, share partnership opportunities, or if I can support you or your colleagues with career development or job searches in any way. And definitely reach out if you happen to be a fellow displaced diehard Detroit Lions fan like me.
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Director, MarketingAurora Jun 2024 - PresentMountain View, California, Us -
Marketing ConsultantSkyryse Feb 2024 - Jun 2024Los Angeles, California, UsLed marketing for reveal of Skyryse One helicopter, powered by SkyOS. -
Head Of Brand Activations & Partnership MarketingCruise Jan 2022 - Feb 2024San Francisco, California, UsI led the Brand Activations team at Cruise. We spearheaded brand partnership and experiential marketing efforts that drove awareness, consideration, and customer acquisition. As the team lead, I set the strategy, managed the team (FTEs, contractors, and agencies), determined and managed budget, measured impact, and represented our work to the executive team. Our team responsibilities included:• Sponsorship marketing - SF Giants patch sponsor, SFMOMA community event series• Partnership marketing - collaborations with partners like GM, Honda, Microsoft, Walmart• Experiential marketing - launch events, media events, field marketing• B2B marketing - delivery brand positioning, customer acquisition, B2B2C campaigns, events -
Senior Manager, Brand Activations & Partnership MarketingCruise May 2020 - Jan 2022San Francisco, California, UsI pitched the idea for, hired, and grew the Brand Activations team. As Cruise introduces a completely new form of transportation to the world, we believe that high-touch brand activations have the power to educate, build lasting favorability, and convert customers in real time. Key cross-functional projects we've led include; the Cruise Origin vehicle reveal event, Under the Hood (tech/recruiting live stream), Cruise for Good social impact program launch, live streams of Cruise’s first public driverless rides, and SF community events at beloved local institutions like the SFMOMA, the California Academy of Sciences, the Exploratorium. -
Senior Brand Actions & Events ManagerCruise May 2019 - May 2020San Francisco, California, Us -
Senior Director, Marketing - Google CloudFirewood Mar 2019 - May 2019San Francisco, Ca, UsLed go-to-market product marketing strategy of new Google Cloud for Education product, Google Assignments. Including: messaging strategy and testing, development of product marketing collateral, websites, videos, case studies, and strategic events. -
Director, Global Events - GoogleFirewood Apr 2017 - Mar 2019San Francisco, Ca, UsOver the course of 3 years, I led and scaled multiple Firewood TVC teams embedded at Google, led Google Ads global SMB events marketing program, and supported Google for Education product marketing.Hired and managed between 1-15 event managers who executed high-touch customer events, summits, trade shows, and internal events for Google. Led program operations efforts like QBR, scaling global templates & infrastructure, program budgets, and measurement dashboards. -
Senior Events Architect - GoogleFirewood Jun 2016 - Apr 2017San Francisco, Ca, UsReimagined customer experience at Google events through creative redesign, pre- and post-event engagement, digital experiential marketing (VR, AI, Google Jamboard, Google Arts & Culture), and event design. -
Account Director, Experiential Marketing – AcuraMullenlowe U.S. Aug 2015 - Jul 2016Boston, Los Angeles And New York, UsLed the Experiential Marketing Team for MullenLowe LA and the Acura client relationship while supporting new business opportunities. • Led / managed strategic and creative planning, budgets, and internal / client communications• Collaborated cross-functionally with both internal teams (creative, production, account, strategy, analytics, PR, social, legal, accounting) and external partners (media, external agencies, external vendors, production, staffing, measurement) to execute world-class event strategies and activations• Brought brand story and current advertising to life through sponsorship activation, brand partnerships, consumer engagement, and creation of related content -
Account Supervisor, Experiential Marketing – AcuraMullenlowe U.S. Aug 2013 - Jul 2015Boston, Los Angeles And New York, UsSupervisor on core team that conceptualized, planned, and executed major event sponsorships for Acura such as the Sundance Film Festival, New Orleans Jazz & Heritage Festival, Hollywood Bowl, and Pinehurst Resort. -
Experiential Event Manager – Bmw 6 & 7 SeriesOctagon Jul 2012 - Aug 2013Stamford, Connecticut, UsHelped define the vision for and directed a nation-wide high net worth individual luxury event series for BMW. Responsible for all events from Chicago to Los Angeles and led a team of highly trained Product Specialists and support staff. -
Junior Creative Strategist – Id8 TeamOctagon Sep 2011 - Jul 2012Stamford, Connecticut, UsStrategically supported all brands in Octagon’s portfolio (including AB InBev, Allstate, Bank of America, BMW, Johnson & Johnson, MasterCard, Sprint, The Home Depot...) and specialized in brainstorm facilitation and concept development. Worked on new business and RFP opportunities for Octagon and its clients. -
Strategy InternJack Morton Worldwide Jun 2011 - Aug 2011Boston, Massachusetts, Us -
New Business Development CoordinatorHowell Creative Group Aug 2009 - May 2010Coordinated Howell Creative Group's new business proposals and personal marketing efforts.
Dylan Young Skills
Dylan Young Education Details
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Christopher Newport UniversityLeadership -
Charles UniversityBusiness
Frequently Asked Questions about Dylan Young
What company does Dylan Young work for?
Dylan Young works for Aurora
What is Dylan Young's role at the current company?
Dylan Young's current role is Director of Marketing at Aurora.
What is Dylan Young's email address?
Dylan Young's email address is dy****@****ail.com
What is Dylan Young's direct phone number?
Dylan Young's direct phone number is +181033*****
What schools did Dylan Young attend?
Dylan Young attended Christopher Newport University, Charles University.
What are some of Dylan Young's interests?
Dylan Young has interest in Tennis (As A Player), Photoshop, The Nfl (As A Fan), New Forms Of Digital Media, Cooking, Watches, Growing My Golf Game, Photography, Hiking, Camping.
What skills is Dylan Young known for?
Dylan Young has skills like Creative Strategy, Event Planning, Marketing, Strategy, Social Media Marketing, New Business Development, Concept Development, Management, Account Management, Brand Development, Social Media, Presentation Design.
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