Daniel Zakhour Email & Phone Number

Almaty, Kazakhstan

Moscow, Russia

About project:RateHawk is a leading multi-booking platform for travel professionals: from personal travel advisors to the largest tour operators. The focus of the work is to promote RateHawk's products and features to the general travel agent and agency audience as well as to specific audience segments. Responsibilities:• Product launch support from a communications perspective. Creation of a communications plan, campaign mechanics, writing briefs and setting content and design briefs and their localisation.• Prepare materials for sales and account managers: from a sales presentation of RateHawk as a whole to presentations of individual services. As well as information on individual product launches and ongoing promotions.• Conducting research: from individual market research and competitive analysis to preparing research briefs for the research team and managing research.• Working with marketing and product analytics: both independently using SQL queries and dashboards, and preparing technical tasks for marketing and product analytics teams.• Working with the RateHawk website: working on the structure and content of business solution pages in conjunction with Business Solutions or Business Line owners.Key Results:• Preparation for the launch or launch of a series of product communications: update of Selections tool, launch of payment system via Open Banking, RateHawk mobile app with animated video, launch of a processing fee for Flights, and others.• Preparation of structure and content for landing pages for individual business solutions as part of the overall rebranding of RateHawk: Travel Professionals, API and Affiliate Partnership.• Conducted a product analysis comparing RateHawk's product capabilities with those of competitors. As artefacts of the analysis I had created: a comparison chart of all features in Google Sheets, a Miro map of the booking flow on competitors' platforms, and a SWOT analysis of the RateHawk platform.

Moscow, Moscow City, Russia

Qluster is an EdTech startup from Turkey specializing in digital professions like UX/UI Product Design and Product Management. Everything I did was for a Turkish-speaking audience, without Turkish language and writing skills, but with good management and well-thought-out goals.I was leading the marketing part of the company· Designing marketing strategy and funnel· Hiring new people in the marketing team· Launching ad campaigns on LinkedIn, Facebook, and Instagram · Writing product descriptions and key messages on the website· Writing social media posts and emails

Moscow, Russia

My primary responsibilities are supporting and developing marketing communication and promotion mechanics and launching and testing new mechanics. The focus of work is on marketing tools, segmented communications (New Customers, PRO users, etc), and marketing A/B-tests.· Development of marketing tools as a manager for SWE and analytics teams: new promotion mechanics, an app-wide system of segmentation for targeting, and marking of marketing communication. · Management marketing A/B-tests: from the generation of hypothesis and planning to launch and summary of test results.· Working on promotion mechanics and marketing communication for individual user segments with the aim of increasing CR in the first order for New Customers and increasing WAU of the PRO-subscription landing page.· Taking part in big and complex in-app marketing launches designing all logic of communication, segmentation, and customer journey.

Analysis of current channels of acquisition and launch of new channels to decrease CAC and increase LTV· Develop marketing and communication strategy using research and the Tone of Voice of the product · Analysis of current channels of acquisition focusing on the onboarding and e-mailing· Launch podcast for design community: from research and concept to scripts of episodes, drafting briefs and letters for host and speakers

Moscow, Russia

Managed the blog of MegaFon B2B, which aimed to increase Brand Awareness of MegaFon B2B, decrease the CPA of customers, and the LTV of clients.Full-cycle management of the product: from the vision to MVP launch and development, manage the roadmap and backlog of the productAnalytics: Google Analytics, Yandex Metrika, Tableau, Excel, design briefs of research for UX-labs, find insights from analytical reports Strategic planning: design communication strategy, Tone & Voice of the brand, presentations for stakeholdersFull-cycle management of content: from the plan of articles to editing e-mail newslettersThe website of the blog took 2nd place in the competition “Golden Website” in the nomination “Website of media” and 3rd place in the competition "The Best Telco/IT/Internet-Company website" from Tagline Awards.

Moscow, Russia

· Increase brand awareness and recognition of speakers of courses, increase conversion rate to lead. · Increasing brand and course speaker awareness, creating video content for course pages. Writing scripts, conducting interviews, drafting TOR for editing.· Increasing brand loyalty, creating content unique to the community (sticker packs, educational materials). Administering Telegram channels, and maintaining chat activity.