Dzesika Teresko Email & Phone Number

Irvine, California, Us

Irvine, California, Us

Won Global Marketer of the Year in 2023 and was invited to the President’s Club.Led global campaign planning for our Financial Sector and High-Velocity Professional Persona, established campaign hierarchy aligned with buyer needs, mapped out global campaigns, offered messaging and creative guidance for cohesive written and visual content across touchpoints and campaigns, and coordinated program execution, measurement, and reporting.Solely managed and successfully launched all of our company's marketing behavior-driven always on nurtures, spanning over 32 across various personas and industries.Launched behavior-based nurture strategies and led the implementation of Pathfactory becoming the resident expert.Built over 400+ Pathfactory tracks and mapped over 1,000+ unique URLs of each asset to a Salesforce and Marketo ID​.Led the introduction of in-language trials and marketing email nurtures across all languages, making a significant leap forward.Supported and developed successful ABM pages for our 3 pilot accounts, amassing over 4K page views and influencing opportunities valued at over $8M.Spearheaded the overhaul of the Desktop Trial experience that contributed over $20M in closed-won revenue, demonstrating her ability to align cross-departmentally for impactful outcomes. Launched a new Designer Desktop Trial Nurture campaign that drove 3,000+ Qualified Leads (QLs), resulting in $7.5M+ in the pipeline and $1.0M Closed Won within two months.Owned the revamp of SalesLoft SDR cadences, ensuring personalization, conversions, and compliances, in collaboration with sales.Deepened relationships with the current database members and expanded the database through targeted online and communication efforts, fueling lead generation.Provided the enterprise and commercial sales teams with the right tools to effectively follow up on leads, driving conversion rates and accelerating pipeline growth.Stood up Lifecycle Marketing for our Trail-2-Win Campaigns.

Santa Clara, California, Us

Merged with Citrix into Cloud Software Group, September 2022.Analyzed high-performing assets to identify patterns of success; used hypothesis-based testing to convert underperforming assets into generating 800+ leads and a $250k pipeline in 2 months achieving 1H pipeline goals 2 months ahead of schedule. Owned campaign performance by measuring, analyzing, and reporting on the impact of campaign activities for our programs and tactics as part of the global marketing KPI set.Ongoing campaign optimizations; including ad, landing page testing, and, execution and analysis of A/B tests.Managed campaign budget and ensured proper ROI to deliver on goals, with a special focus on marketing-originated or marketing-influenced revenue for net new logos.Identified the most effective marketing materials, channels, and messaging for key accounts.

Downers Grove, Illinois, Us

Managed all corporate marketing functions of Network Connex and its subsidiaries including brand management, advertising, marketing collateral, websites, and integration. Managed trade show initiatives including logistics, booth set up, promotional materials, and lead nurturing. Supported the sales organization by developing local collateral including presentation materials, and executing RFPs.Delivered CRM reporting, analytics, and marketing funnel analysis that illustrated how marketing programs impacted revenue; defined and tracked key metrics.Designed, developed, and maintained the company’s website content management system and enhanced the search engine optimization strategy resulting in increased web traffic and longer page visit durations.Developed marketing surveys to gather information pertinent to understanding customer satisfaction. Managed end-to-end all paid media campaigns.Reported directly to the CEO.

Troy, Michigan, Us

Oversaw the quality and success of daily operations including staffing, cash management, customer service, retail and vending department, private party operations, marketing, Human Resources, and workplace employee activities. Developed successful sales and marketing training programs for all qualified staff.Controlled and managed all payroll functions using iSolved HCM, PTO, bonuses, and raises.Managed all Human Resource functions: interviews, hiring, new hire paperwork, staff management, background checks, onboarding, and conducted annual employee reviews.Directed weekly management meetings with the leadership team to discuss new strategies to reach monthly revenue and goals.Hired and trained 30+ employees causing an increase in value of service while maintaining a high employee retention rate.

Troy, Michigan, Us

Oversaw all the sales, marketing, and business development goals.Created and integrated new digital marketing campaigns.Facebook ads manager: developed effective ad placement, scheduling, budget, and tracking analytics weekly.Ensured that the team implemented all marketing initiatives on time and within budget.Implemented multi-channel marketing campaigns.Owned creative asset requests and direction for social media campaigns.

Chicago, Il, Us