Sasha Dzhuras-Dotta Email & Phone Number

London, Gb

London, England, United Kingdom

London, United Kingdom

The Alternatives to Violence Project (AVP) is for everyone who wants to handle conflict. Whether you have experienced conflict in the family, on the streets, in your workplace or somewhere else, an AVP workshop help you learn how to deal with it better.

London, United Kingdom

· Leading £100+ ml business with direct team of 26 within 5 disciplines (brand marketing, PR & social, digital, trade marketing and design). P&L responsible. Member of the leadership team.· Rebuilt ‘run down’ team with low levels of engagement to one of the best globally performing teams.· Developed and piloted business turnaround strategies focused on customer value, approach resulted in UK accounting for half of newly gained customers globally (above fair share of global sales).·… Show more · Leading £100+ ml business with direct team of 26 within 5 disciplines (brand marketing, PR & social, digital, trade marketing and design). P&L responsible. Member of the leadership team.· Rebuilt ‘run down’ team with low levels of engagement to one of the best globally performing teams.· Developed and piloted business turnaround strategies focused on customer value, approach resulted in UK accounting for half of newly gained customers globally (above fair share of global sales).· Raised team’s ‘digital IQ’ from 11 to 1st rank globally; achieved and sustained leading share of voice in owned and earned social media. Show less

London, United Kingdom

iRobot, the leading global consumer robot company, designs and builds robots that empower people to do more both inside and outside of the home.

London, United Kingdom

Global responsibility for brand strategy, communication strategy and integrated campaigns development for Philips Male Grooming - highest ad spend category in the company. Developed Philips OneBlade (new brand and category launch) campaign which won Gold Euro Effie award.

United Kingdom

•P&L responsibility for portfolio of categories (over £100M net sales). Managing 30-strong multidiscipline team. Turned business around from decline to profitable growth.•Driving organisational change of transition to consumer & shopper focused marketing (from ‘push’ to ‘pull’); change management includes organisational redesign, strategy development and deployment, as well as introduction of operational processes.•Stepping up communication excellence (3 Cannes Lions won in 2013 among… Show more •P&L responsibility for portfolio of categories (over £100M net sales). Managing 30-strong multidiscipline team. Turned business around from decline to profitable growth.•Driving organisational change of transition to consumer & shopper focused marketing (from ‘push’ to ‘pull’); change management includes organisational redesign, strategy development and deployment, as well as introduction of operational processes.•Stepping up communication excellence (3 Cannes Lions won in 2013 among other awards). Show less

London, United Kingdom

• Providing clients with leading edge thinking to address marketing in restricted communication environment challenge with focus on store as main communication medium. • Supporting 2nd biggest in the industry client in marketing capabilities building on global scale.

London, United Kingdom

• Successfully established new analytics and strategy department within the agency, which generated significant incremental business.• Led 'route to shopper' reinvention for Western European business unit of the biggest agency client, developed approach has been taken as a blueprint for global roll out.

• Managed portfolio of 2 categories (revenue in excess of $300 million).• Provided leadership and direction to a team of 6 marketing professionals and 40+ multi-functional support staff.• Recognized as the Best in Class globally for gross margin recovery results.

• Directed the Personal Cleansing business unit with revenue in excess of $150 million. • Managed global expansions / white spaces, which produced successful growth across the portfolio with Best in Class global results in the category including revenue growth with index 126 vs. previous period and profit more than doubled.

• Managed 4 brands in the Personal Cleansing and Deodorants Categories with $42 million in revenue and a $10 million marketing budget. • Recognized as the Best Trainer of the Year in P&G EE.

• Managed 2 brands in the Personal Cleansing Category.• Developed re-launch plans for 2 brands, which resulted in one brand growing 4 times and the other brand doubling.

• Handled all aspects of shopper and trade marketing support for 4 brands in the paper category in Eastern Europe, which included distribution, pricing, shelving, and merchandizing strategy development. • Designed plans were instrumental to +20 points market share growth on Pampers brand in Russia in a span of 2 years.

• Established distributor operations in Crimea Region

Mba, Strategy, Marketing, Finance, Innovation

Education record

Beginners guide to irrational behaviour course by Dan Ariely

Summer School, Behavior Change