The Stem is a global management consulting firm specializing in customer engagement and digital transformation in Health & Life Sciences. The Stem’s unique “networked consulting” model draws on the industry’s most seasoned independent talent offering clients a nimble, cost-effective and refreshing alternative to traditional consultancies.

Advising on GTM models, consent strategy, CX optimization, omnichannel strategy, digital transformation, interim management, product/offering development, resource/channel mix optimization.

Combination of business development and consulting lead for Life Sciences companies globally with focus on evidence-based omnichannel strategy through to execution and impact measurement. Looking to optimize the promotional efforts using customer-centric approaches to balance traditional field force activities with digital tactics. Developing innovative GTM concepts and preparing for healthcare disruption, with focus on using Omnichannel to achieve launch excellence. Leading digital transformation and capability programs to bring life sciences companies towards the modern age of digital marketing and support them on their change journey. Not so easy as it all appears...

Combination of business development and consulting lead for Life Sciences companies globally with focus on evidence-based omnichannel strategy through to execution and impact measurement. Looking to optimize the promotional efforts using customer-centric approaches to balance traditional field force activities with digital tactics. Developing innovative GTM concepts and preparing for healthcare disruption, with focus on using Omnichannel to achieve launch excellence. Leading digital transformation and capability programs to bring life sciences companies towards the modern age of digital marketing and support them on their change journey. Not so easy as it all appears...

Working as internal consultant to lead sales & marketing commercial optimization across Respiratory, CNS and Generics business lines in Europe. Key part of DuoResp Spiromax and eSpiromax (connected device) Respiratory brand teams. For DuoResp Spiromax, worked closely with European brand leads and country marketing/sales to implement customized messaging and customer flows per persona. Developed value-based and attitudinal segmentation via in-depth customer insights. Developed digital strategy including customer journey creation for key growth portfolios. Performed sizing & structuring of sales forces across Europe. Launched new channels (e.g. approved email; remote comms) into Top 5 Euorpean sales forces.

Responsible for business development and delivery of consulting solutions to PharmaCo’s in Europe. Led teams involved in creation of Global and European HQ eDetailer toolkits, multichannel strategies, Digital-focused KPI/dashboard frameworks and sales force reporting solutions. Utilized advanced predictive analytics to measure ROI per traditional and innovative channels. Responsible for building marketing analytics and data management practice in NL over multiple sectors including retail and finance.

Overall business line management for North Europe including Benelux, Nordics and Baltics. Focused on new offering development covering both pharma data, reporting and other Customer Insights solutions. Continued responsibility for New Commercial Models.

Global responsibility from Business Line for marketing of pharma New Commercial Models (NCM) thought leadership, methodology frameworks and consulting capabilities. Within EMEA responsible for developing and launching pharma critical consulting offerings covering all of Commercial Effectiveness. This includes Reporting, KPI definition, Sales Diagnostics, Profiling/Targeting, Sales Force Resource Optimization and Marketing Channel Optimization throughout EMEA region.