Designed, implemented, and facilitated annual marketing plan. Organized and implemented satisfaction surveys, event marketing, development activities, skills training, and special eventsDirected overall marketing and strategic planning programs and communicationManaged business development activities via Social Media outlets (Facebook, Twitter, LinkedIn, ConstantContact)Market positioning, messaging and content strategyManage internal and external communication activities (public relations, vendors, sponsors, etc)Keyword management and search engine optimization executionPlanned strategy and messaging for Tradeshows/Conferences/Events

Held team captain role mentoring account managers, driving results, supporting department initiatives, delegating backup workload, and serving as subject matter expert for seller facing tools, products, and programsResponsible for managing the performance of accounts in portfolio, and met standards and expectations for account results in areas such as seller loyalty/churn and overall satisfaction, GMV growth, DSR performance and Trust & Safety policy adherence, which includes managing BEE ratesIdentified and executed against revenue growth opportunities and met key internal objectives for increasing on eBay Gross Merchandise Volume (GMV); worked with PayPal Account Manager to increase PayPal share of Total Payments Volume (TPV) in sellers’ eBay businessConducted detailed and comprehensive research into seller business and metrics, identified needs and opportunities, researched and identified the most appropriate tools and resources to benefit sellerProvided crucial guidance to customers in areas such as Best Match, marketing and listing optimization, search engine optimization, inventory management, shipping economics and fulfillment strategy, improving the buyer experience, risk management, fraud, Trust & Safety policies, negative account actions, and other strategic and operational needsExcelled in relationship building and networking, working with executives in key roles to better meet the needs of the customer and identify points of failure in eBay productsCreated detailed business plans for understanding customer’s strengths, weaknesses, threats, and opportunities; provided solutions and tracked progress over timelines Supported all eBay related products and programs including AdCommerce, Omniture Solutions, FileExchange, Listing Analytics, TurboLister, Blackthorne, and others.