Recent engagements:- National QSR - Business discovery & research program to inform development of a collective EVP.- International Beverage wholesaler/retailer - Business discovery & research program to inform development of a multi-brand/communications strategy and a collective EVP.- National Print Operations provider - General manager coaching and business strategy development across operational efficiency, culture and resourcing.- Victorian NFP Education provider - Business assessment and development of a marketing strategy and 3 year plan.Consultancy and advisory services:• Management consulting • Business strategy advisory • Business growth & transformation• Marketing & Digital strategy• Digital & Technology• Operations & process efficiency• Organisational strategy• Personalised leadership / management / career coaching

- Executive level advisory - Business strategy and alignment - Marketing and brand strategy - Consumer behaviour and CX - Project management and delivery

Leadership and accountability of the Marketing, Digital and eCommerce function to drive revenue growth both online and across a retail network of 47 locations nationally. Operating with P&L responsibility and focused on delivering customer growth, showroom and eCommerce revenue and EBITDA facilitated by an omni-channel strategy. Reporting to the CEO and leading a local/remote team of 13.Responsibilities:• Sales revenue growth - Omni-channel• P&L budget and EBITDA management • Brand development and management • eCommerce and website engagement & conversion• Strategic and tactical planning• Team leadership and development • CEO / Executive consultation • Executive leadership team member

Management lead across Strategy and Customer Experience. Accountable for the delivery of overall business growth strategy and profitability plus CSI and NPS customer metrics. Key responsibility areas include strategic business planning, financial management of revenue and P&L, pricing management, customer retention, aftersales marketing / product management, data management and reporting. CX responsibility areas include customer research, touch point analysis, system and process integration and CX program management, Lead a team of 3 plus operate across a matrix environment both locally and globally.RESPONSIBILITIES:▪ Business strategy development and delivery ▪ Financial management of P/L, profit and fixed cost targets ▪ Business and financial forecasting, reporting, insightsand data management▪ Pricing and product management▪ Customer research and insights▪ Maximising Net Promoter Score (NPS) and Customer Satisfaction metrics across the customer journey▪ CEO/Executive Management consultancy and engagement

Develop and drive brand growth,digital engagement customer loyalty and sales conversions through experienced development and management of creative, media and sponsorship initiatives. Operating as a high profile member of the management group with strong stakeholder and influencing capabilities. Leader of a high performing team of 7 within a highly complex local and global business environment.Responsibilities:• Digital and data strategy planning and execution including SEM, SEO, retargeting, programmatic and social• Brand management of the master BMW and product brands• Retail marketing and campaign delivery to the retail network• Customer research, data and insights including lifecycle management and CRM marketing automation• Media strategy development and execution including agency management/assessment• Creative strategy development and execution including agency management/assessment• TTL Marketing mix delivery encompassing ATL/BTL/CRM/Digital channels• Social media campaign delivery, platform management and content strategy/delivery • Sponsorship and partnership development, management and event activation• Budget and financial management of a multi-million dollar budget

Kinetic Super merged with Sun Super / Australian Retirment Trust (2022)Develop and deliver growth and retention marketing strategies/campaigns to corporate and retail customers across all channels/touchpoints. Managing and utilising internal and external data and insights to inform management decision making, business intelligence and commercial outcomes.*Please note Kinetic Super merged with Sunsuper in 2019. KEY ACHIEVEMENT/S: - Strategically repositioning and rebrand to Kinetic Super in July 2013 - Creation and development of a Marketing/Online capability and team delivering increased member/client engagement, contributions, and growth in overall funds under management- Creation and development of a centralised data, reporting and analytics capability within the fund to drive internal service efficiencies, decision making effectiveness and fund performance visibilityResponsibilities:• Brand strategy, positioning and management • Digital/mobile strategy development - content management including optimisation, website design and development, UX testing, search, social campaigns, and mobile delivery • Customer strategy, segmentation and lifecycle management • Acquisition and retention/loyalty marketing strategies/campaigns Development and execution of • Media and creative strategy development – agency management and internal stakeholder engagement • Customer research and insights - Qualitative and quantitative • Budget and financial management of $5.5m across business units and project responsibilities • Leadership of two business areas - Marketing and Data & Reporting • Delivery of the fund’s centralised data analysis, reporting and analytics function for all member and employer related transactional information. • Manage and maintain data risk management procedures across the business to meet internal and compliance/regulatory requirements • Executive Leadership team member and Board engagement and reporting

Strategic planning, management and delivery of brand and retail ATL/BTL campaigns. Drive customer engagement and sales conversions utilising end to end Marketing channels across highly contrasting customer segments and brand/product portfolios.KEY ACHIEVEMENT/S:- Planning and launch of the new Lancer Sedan – Delivered significant sales volume growth and increased intention to purchase metrics (2007)- Strategic development and execution of new corporate “love that car” brand direction/campaign - coinciding with new car launches and resulting in increased sales volume and brand awareness (2008)- EOFY retail campaign (all products/brands) – Sales volume was the 2nd highest of all time (June 2008)Responsibilities: • Campaign development/delivery and brand management - Master brand, Performance, Passenger and Fleet vehicle portfolios. • Customer segmentation, CVP and communications planning• Brand, market, consumer and campaign research and evaluation – quantitative and qualitative• Agency team management – Media and Creative• Below the line DM and eDM strategy, segmentation and execution – customer acquisition and retention • Digital - Website development and management• Retail marketing/communications strategy, planning and execution to drive sales volume and market share

Product management and development of Light commercial, SUV, high-performance and large vehicle portfolios.KEY ACHIEVEMENT/S:- Product managed and launched the Lancer Evolution VIII into the Australian market in July 2004 - It was the first ever version of this highly sought after vehicle to be developed to meet Australian Standards - Product managed and launched 2003 and 2004 Magna to the Middle East market - Exports totalling 6,800 units p.a.- Product managed and launched 2003 and 2004 Diamante to the US market - Exports totalling 4,600 units p.a.Responsibilities:• Product, pricing and lifecycle management of four portfolio areas; Sports / High performance, SUV, light commercial and large passenger. • Product development, positioning and management of products and segments throughout their lifecycle• Customer/Market research and insights - Qualitative and quantitative research of brand, product and purchase drivers• Product pricing and profitability management – wholesale and retail pricing development and global negotiations • Market and product sales volume analysis and target setting• NPD project management – Extensive exposure and utilisation of Stage- Gate project methodology • Sales and product team integration – volume, mix, pricing incentives, margins, profitability • Global liaison and negotiations with Mitsubishi head office in Japan

Key Achievements:- Managed several corporate events to launch major exhibitions to corporate sponsors and general public with capacity level attendances - Andy Warhol and Matisse/Picasso at Tate Modern, London- Account managed and retained major Tate Gallery corporate members such as BNP Paribas, UBS Warburg and Freshfields Bruckhaus Deringer during sponsorship agreement lapsing phase Responsibilities:• Event planning and management – corporate sponsor events• Client account coordination and management • Administration of corporate member benefits • Direct marketing to members, sponsors and benefactors• CRM database management• New business research and acquisition strategy development • Analysis and reporting

Key Achievements:- Co-managed and executed the new strategic brand direction of ‘Whenever I like’ – TTL campaign, communication collateral and tools, packaging, store design (Summer 2001-2002)- Co-managed national ‘Shake ‘N Dog’ TV campaign which achieved over 180% of target, and is still in retail operation today.Responsibilities:• Marketing strategy and planning• Retail and brand campaign development, execution and management• Retail operations and franchisee liaison• National TV, print management, POS production and distribution • Sales analysis and reporting• Market research – qualitative and quantitative brand, satisfaction and sensory• Budget management• Agency liaison – creative and media• Team leadership and management

Key Achievements:- Developed and launched a range of novelty character soft serve cones, of which one still remains in the range as a leading sales product today.Responsibilities:• Product development and management of 4 product categories • Product and market research • Offsite and in-store product testing and research• Supplier and ingredient sourcing• Retail operations and franchisee liaison• Product photography• Store visits and reviews

Responsibilities:• Planning and Implementation direct marketing campaigns – retention and acquisition• Database analysis and list extraction• Creative input and print management• Write and edit copy• Event / Exhibition management• Sales team liaison• Website traffic analysis