Dzulkanean A. Email & Phone Number

Singapore

Currently leading Secretlab's Brand Experience department, I drive the strategic development and execution of our global brand activations, retail strategy, and operational initiatives. With a team of passionate marketers, designers, coordinators and retail enthusiasts, we have showcased Secretlab’s premium quality at major global conventions such as BlizzCon, Anime Expo, and PAX. Experience modern ergonomics at a convention near you.

Singapore

• Leveraging strong focus on stakeholder satisfaction, followed with clear communication and accountability which results in top tier performance that meets project objectives.• Exhibiting an extraordinary ability to coordinate numerous activities using sound planning and communication skills to facilitate new organizational strategies, and produce innovative projects.• Utilizing a creative approach to develop successful marketing campaigns by translating complex ideas into creative concepts that drive conversions and elevates branding.• Proactively looking for opportunities to drive change and improve both process and project outcomes.• Leveraging strong leadership abilities by overseeing 11 team members, sheltering a collaborative environment focused on providing creative growth that prospers to exciting projects.• Working closely with the creative team to maintain strategic and creative thinking while developing innovative and actionable creative initiatives.

Singapore

• Actively monitored project status and proactively communicated and addressed any challenges that may put a project at risk while working with cross-functional colleagues to adjust timelines or resources as needed.• Demonstrated excellent industry knowledge, matchless communication etiquette, and professional stakeholder services while coordinating Secretlab’s SoftWeave® launch and Secretlab’s first unboxing experience ad campaign.• Responsible for relocating and designing Secretlab’s new office. We successfully shifted from a 2600sqft to 4700sqft office within the allocated budget and agreed timeline.• Improved lead generation and brand awareness by planning, leading and organizing photoshoots for various campaigns.• Trained, mentored, and coached one associate to ensure proper procedures and company standards are being followed.

Singapore

• Earned a reputation for professionalism and expert skills and coordinated the overhaul of Secretlab’s packaging.• Set targets and timelines for social media initiatives while executing our sales campaign on various social media platforms intending to build audiences, boost social engagement, and driving high-quality traffic.• Used extensive experience in social media and marketing techniques to complete successful projects for the company often exceeding campaign quotas.

Singapore

• Responsible for auditing Secretlab’s social media page and implementing photography as an integral part of our marketing mix, resulting in an 800% increase in engagement — from 922 to 9190 engagements.• Utilized a proactive approach and creative thinking to Setup Saturday, which is a weekly series that showcases our customer’s setup paired with a Secretlab chair. • Assisted the team in providing strategic and creative vision for marketing and branding efforts to effectively position the organization and its brand and improve public awareness across all media.

• Administer consultation services aimed at businesses tackling branding and brand identity challenges.• Social media content creation for clients.• Connecting businesses with talented individuals that provide creative value.

Bachelor Of Arts - Ba (Honours), Visual Communication With Business

Developed a stronger academic foundation and picked up skills that are key to the industry—all while working full time as a creative.

Diploma Of Education, Experience & Product Design

Developed an understanding and an evergoing interest in translating experiences into a tangible form.