• Development of sales/marketing for the local region• Conducting annual negotiations with existing customers and participating in PLB tenders• Managing and guiding the work of the local sales representatives

My responsibilities include managing, building and motivating the CRM, the Advertising and the Shopper Marketing Team. Functional and disciplinary including budget & cost responsibility. Cross-functional implementation of Penny’s positioning and customer orientation, furthermore ultimate brand power and cIaim guardian.General responsibilities:Developing and managing the Penny brand: define the target position and identify required course of action and ensure fidelity to Penny CIaim across all customer touchpoints. Define the annual marketing plan: marketing objectives (linked to image, sales and loyalty targets), budget split, media plan and targets (measurable KPIs) – define targets and guidelines for marketing sub-teams.Lead the strategic marketing team to execute all marketing activities (Shopper Marketing, Advertising, Private Label and CRM) ensures process and results, quality and target achievement.Drive strategic & operational execution of all Penny functions to support positioning target achievement.Shopper Mkt responsibilities (Promotion Management, Space Management):Define guidelines and objectives for annual theme planning and space management concept development.Advertising responsibilities:Define annual advertising and weekly/periodic campaign objectives and targets.Guide & coach creative concept development and campaign execution; carry final responsibility for targets.Private Label Management responsibilities:Define Private Label brand portfolio strategy and objectives to support Penny positioning and sales targets.Supervise concept development and usage, liaise with other functions carry final responsibility for PL objectives.CRM & Digital responsibilities:Define CRM & Digital strategy and objectives and supervise campaign/activity development.Supervise CRM & Digital activity execution to ensure target achievement and process-results quality.MaFo/KuFo responsibilities:Coordinate all MaFo/KuFo activities & sources.

My responsibilities include price negotiation, private label devlopement, strategic purchasing and marketing, such as securing reliable supplier background, improving food quality, promotion management and marketing strategy planning.Other activities are: - improve conditions on yearly negotiations- analyze and react to the market changes- develop private labels- find the best size, package,design for the product- solving quality problems- keep contact with the producers/key account managers- reach the turnover, volume and margin goals- find/create consumer needs- be competitive in the market- organize attractive promotions in the leaflet- monitoring the competitors- avoid stock problems in the stores- optimize the portfolio of products on the shelves- prepare and put through tenders

- price negotiation- private label developement- strategic purchasing - improving food quality- strategy planning- improve conditions on yearly negotiations- analyze and react to the market changes- develop private labels- find the best size, package,design for the product- solving quality problems- keep contact with the producers/key account managers- find/create consumer needs- organize attractive promotions in the leaflet- monitoring the competitors- avoid stock problems in the stores- optimize the portfolio of products on the shelves- prepare and put through tenders

- yearly price negotiation- private label developement- strategic purchasing - improving food quality- analyze and react to the market changes- develop private labels- find the best size, package,design for the product- solving quality problems- keep contact with the producers/key account managers- find/create consumer needs- monitoring the competitors- avoid stock problems in the stores- optimize the portfolio of products on the shelves- prepare and put through tenders