Erin Brennan Email & Phone Number

Saratoga Springs, NY, US

• Created and executed engagement plan to drive overarching Skills strategy: leading in content currency, mastery of skills, certification readiness and the build of meaningful, engaging activities to the benefit of the.
• Deepened engagement with industry; focused specifically on transportation and trades industries.
• Supported industry associations and accrediting bodies, including SkillsUSA, CECU, ASE, TMC, NASTF, TechForce Foundation, CREF, ATMC, NAHB, HBI, HVAC Excellence, NIMS, AWS, NFPA, IEC, etA, ICC.
• Served as the “Face” of Cengage; attended events and participated in industry advisory and curriculum boards.
• Drove revenue as a result of industry relations activities.

• Developed and carried out market development plan that engaged academic institutions and industry throughout product build via qualitative and quantitative feedback opportunities.
• Led all seeding and customer engagement efforts for largest Skills product initiatives.
• Engaged key academic accounts, industry partners and accrediting bodies to inform (next gen) product build and ensure early adopters.
• Aligned closely with marketing, product and sales teams.

• Ownership of Skills Transportation product line. Developed and executed product strategy, and articulated market relevance of product offerings.
• Accountable for the performance of (multi-million dollar) transportation portfolio.
• Developed strategic vision and plan for portfolio; oversaw plan execution.
• Drove portfolio print to digital transition.
• Transportation market expert - identified industry needs, competitive landscape awareness.