★ Ananka Meijs Email & Phone Number

'S-Hertogenbosch, Nb, Nl

'S-Hertogenbosch, North Brabant, Netherlands

Responsible for team Research and Proposition Development (Innovation), for Essent consumers, business and energiedirect.nl. - Expanded team from 7FTE to 15FTE- introduced new Innovation way-of-working for Essent.- innovation / proposition development via design thinking, lean start-up in horizon 1 and 2, mostly energy transition related products and services- research on customer, market, competition and brand

’S-Hertogenbosch, Provincie Noord-Brabant, Nederland

Development of new market propositions (products and services) for Essent. Managing the full process from business idea, to concepting stage, to pilot, to MVP launch. With insight in customer needs and agile iteration at every stage at the base of a successful product. Have been responsible for a.o. the new propositions for Thuisvoordeel - the Essent loyalty program (+700K members and counting), its counterpart Goedzitters at energiedirect.nl, and several sustainable initiatives.Thuisvoordeel propositions leading to nomination for International Loyalty Awards 2022 and 2023.

Creation of the Schiphol Consumers loyalty vision and strategy and translation to suitable concepts. Resulting in advice to focus on engagement instead of loyalty, positively received by MT Consumers.

Amsterdam En Omgeving, Nederland

Initiating digital product vision and strategy for all shops, F&B and services at Schiphol. Translation to prioritised roadmap for digital developments. Responsible for optimal customer journey and maximal revenue impact in a complex environment. Experience i.a.: - Lead Digital Business Manager- Central Business Owner across Digital/IT scrum teams and Consumers. Set up collaboration and business processes, stakeholder management (internal/external)- Redesigns, web development, UX, CRO, A/B testing for a.o. schiphol.nl and Schiphol app. - Smart IT / DATA solutions (product and GIS / wayfinding API’s)- Launch of a.o. online assortment, smart shopping advice, DMP pilots, indoor maps- Innovation accelerator. Initiating design sprints and concepting pilots- Digital advisorship- Agile: a.o. transformational. Initiated first Q-events. Scrum trained and certified

Naarden

Management all 7 webshops and e-commerce / marketing team (5FTE), with inter alia management: - MT-position with online strategy, revenue, profit, budgets, partnerships- realised forecast and increase YOY on KPI's, optimized ROI- online and offline marketing campaigns and concepts- conversion / usability optimization, A/B testing - content management, +1.500 new qualitative sales texts- traffic: SEA, SEO, affiliates, comparison, remarketing, e-retargeting, etc.- e-mailings and social: optimization, CRO, designs, A/B testing- hands-on participation where needed

Amsterdam Area, Netherlands

International online marketing strategy and management for all hotels (EMEA) .Activities and involvement in:- traffic: SEA, SEO, display, affiliates- conversion optimisation- campaigning- budget and year planning- new online initiatives- online marketing training

Nijmegen

Online marketing campaigns for clients: SEA, SEO, CRO and UX consultancy incl. A/B testing, social media, affiliates. Also including project management, partnerships, bureau management and corporate marketing: website development, communication, newslettersFurthermore last period team leader 6FTE.

Lisbon, Portugal

E-mail lead and customer service employee

Setting up marketing campaigns and promotions, organising events, web editor

Bachelor (Ba), Bachelor In Business Communication

Degree obtained

Certificate, Masterclass Program By Thom Hoffman

Certificate obtained

Master (Ma), Master In Business Communication And Digital Media

Degree Obtained

Minor In Business Communication

Certificate obtained.

Gymnasium, Economics And Society