ROIsnap specializes in Customer Acquisition and Performance Marketing, offering tailored online marketing consultancy and project management services for both B2C and B2B segments. Our expertise is rooted in maximizing ROI through data-driven strategies and cutting-edge technologies, including AI and automation.STRATEGIC MARKETING PLANNING AND EXECUTION:✔ SEM & AI-Powered Insights: Keywords research, campaign management, and bid optimization using advanced tools like SEMRush, BingAds, and Google Ads AI features. ✔ Programmatic Buying & Real-Time Bidding: AI-driven customer targeting and market segmentation via platforms such as DoubleClick (DCM-DBM), AppNexus, and OpenX. ✔ Omnichannel Marketing: Integrated email, social, and mobile marketing campaigns with tools like Marketo, LinkedIn Ads, and Facebook Ads, leveraging AI for enhanced personalization. ✔ Re-Marketing & Predictive Targeting: Advanced remarketing strategies utilizing machine learning to boost customer retention. ✔ CRM Mastery: Proficient in Salesforce and other CRM platforms, optimizing customer relationships and data management through automation. ✔ Partner & Channel Management: Strategic partner engagement and channel optimization. ✔ Lead Generation & Optimization: Conversion-focused landing page design, A/B testing, and AI-driven usability enhancements.BUSINESS & MARKETING STRATEGY SERVICES:✔ Marketing Budget Optimization: AI-enhanced budget analysis to maximize spend efficiency. ✔ Competitor Analysis: Data-driven insights and market benchmarking to outperform competition. ✔ Advanced Web Analytics: Utilizing AI and machine learning for deeper insights and predictive trends. ✔ Business Intelligence & KPI Frameworks: Building robust attribution models, defining key performance indicators, and leveraging AI for predictive analytics.

As regional manager, successfully managed multi-cultural Marketing teams responsible for all kind of Online Marketing channels across Europe and the US. Creation and management of 7-digits Marketing budgets within a portfolio of over 250 partners across several countries; including display deals, performance marketing networks, verticals, partnerships, SEM, Real Time Bidding, social media marketing, e-mail marketing, etc. Keeping constantly a strong ROI and brand perspective, achieving or exceeding the scheduled goals.

Regional marketing manager, responsible for the Online Marketing strategy and execution for several countries in Europe. Building, managing and nurturing the Marketing teams for those countries.

As Product Manager for the online Classified websites of ELPais.com (Real state, Jobs, Motor, Education), was responsible for the product definition, specification and teams coordination; translating the strategy into product road maps giving a clear vision to multi-disciplinary teams across different companies in the group.Responsible for the Marketing activities, including planning, budgeting and controlling of B2B & B2C online/offline Marketing campaigns.Those responsibilities included the research, analysis and contractual negotiations with leading partners in Spain, fulfilling the business needs and maintaining alignment with the corporate vision.

Product manager for the Job search website of ELPais.com