E.G. Fishburne

E.G. Fishburne Email and Phone Number

Vice President Marketing and E-Commerce @ Zing Zang LLC
Chicago, IL, US
E.G. Fishburne's Location
Greater Chicago Area, United States, United States
About E.G. Fishburne

E.G. Fishburne is a Vice President Marketing and E-Commerce at Zing Zang LLC.

E.G. Fishburne's Current Company Details
Zing Zang LLC

Zing Zang Llc

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Vice President Marketing and E-Commerce
Chicago, IL, US
Website:
zingzang.com
Employees:
30
E.G. Fishburne Work Experience Details
  • Zing Zang Llc
    Vice President Marketing And E-Commerce
    Zing Zang Llc
    Chicago, Il, Us
  • Zing Zang Llc
    Vice President Marketing
    Zing Zang Llc Jan 2021 - Present
    Chicago, Il, Us
    Head of marketing for the #1 Bloody Mary brand and #1 Cocktail Mix brand in the U.S. with a portfolio that spans both the alcoholic and non-alcoholic categories. Responsible for developing and implementing the brand strategy, and executing all marketing tactics including traditional media, digital & social media, shopper & e-commerce programming, partnerships, and PR.
  • Whole Earth Brands
    Director, North America Marketing
    Whole Earth Brands Jan 2018 - Dec 2020
    Chicago, Illinois, Us
    Head of marketing in North America for Whole Earth Brands, a global sweetener company. Responsible for all marketing efforts of the Whole Earth, Pure Via, and Equal brands across the U.S. & Canada in retail, food service, and e-commerce. Additional responsibility as the M&A Integration Lead for the company's first acquisition, Swerve.
  • Pepsico
    Marketing Director, Gatorade
    Pepsico Apr 2014 - Jan 2018
    Purchase, New York, Us
    Led Gatorade’s largest and most engaged marketing team, “G Force,” charged with growing brand penetration and sideline presence among college and high school athletic teams. This hybrid sports marketing & sales team consisted of 48 highly motivated, passionate professionals across 25 markets, who educated coaches, athletic trainers, and athletes on the benefits of sports nutrition. G Force developed and managed Gatorade’s relationships with over 4,000 collegiate and high school athletic programs and ensured Gatorade’s presence at the point of sweat to fuel athletic performance and create life-long brand loyalists.
  • Pepsico
    Marketing Director, Quaker Foods & Snacks
    Pepsico Apr 2011 - Apr 2014
    Purchase, New York, Us
    Led the innovation pipeline strategy, product development and commercialization for Quaker Snacks, Dinner and Foodservice businesses. As innovation lead, launched the most successful innovation in a decade for Quaker in the snack bar category and for Rice-a-Roni in flavored rice/pasta category. Additionally, led the base business marketing for Quaker Bars and Cookies businesses.Award: 2014 Better Homes & Garden Best New Product Snack Bars
  • Pepsico
    Senior Brand Manager, Quaker Foods & Snacks
    Pepsico Jan 2009 - Apr 2011
    Purchase, New York, Us
    Responsible for the marketing and brand management of a portfolio of iconic brands including Rice-A-Roni, Pasta Roni, Aunt Jemima, Quaker Grits, and Near East.Awards:PMA Gold Reggie for Near East "Make Dinner a Destination" campaignSilver Davey Award for www.ricearoni.com website refreshGraphic Design USA Award for Rice-A-Roni packaging refresh
  • Pepsico
    Marketing Manager, Quaker Foods & Snacks
    Pepsico 2007 - 2009
    Purchase, New York, Us
    Managed the innovation and new product development projects for the snack bar category in Quaker Foods & Snacks Division.
  • Kraft Foods Group
    Senior Associate Brand Manager
    Kraft Foods Group 2003 - 2006
    Chicago, Il, Us
    Brand / Business management in both the "at home" and "away from home" channels.Sr. Associate Brand Manager, Velveeta, 2005-2006Sr. Associate Business Manager, Salad Dressings, 2004-2005Associate Business Manager, Condiments, 2003-2004
  • Exult, Inc.
    Project Manager (Internship)
    Exult, Inc. 2002 - 2002
    Us
  • U.S. Army
    Captain, Aviation
    U.S. Army 1994 - 2001
    Arlington, Virginia, Us
    Served as a UH-60 Blackhawk helicopter pilot in various assignments during a 7+ year career in the Army. Key leadership assignments include commanding a headquarters company of 165 officers and soldiers in Seoul Korea, and leading a flight platoon of 25 pilots and crew chiefs as a lieutenant at Fort Campbell with the 101st Airborne Division.

E.G. Fishburne Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Media Management
  • United States Military Academy At West Point
    United States Military Academy At West Point
    Environmental Engineering

Frequently Asked Questions about E.G. Fishburne

What company does E.G. Fishburne work for?

E.G. Fishburne works for Zing Zang Llc

What is E.G. Fishburne's role at the current company?

E.G. Fishburne's current role is Vice President Marketing and E-Commerce.

What schools did E.G. Fishburne attend?

E.G. Fishburne attended Northwestern University - Kellogg School Of Management, United States Military Academy At West Point.

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