Erika Gomez Email & Phone Number

Amsterdam / Ibiza

Helping people bring to life meaningful experiences and iconic products through the seamless integration of brand, marketing and design.

Amsterdam Area, Netherlands

Lead innovation transformation from science driven to consumer-centric innovation - creating consumer value beyond formula (pack, format, design/semiotics, services, seamless consumer experience).Build innovation culture and drive innovation capability within organization.

Singapore

Innovation and marketing leadership for launch readiness of a new joined venture opportunity in the dairy ready to drink category. Launch in multiple South East Asia markets (Responsible for: Brand, portfolio, product, packaging)

Atlanta, Georgia

Developed integrated shared-value strategy for global Minute Maid brand, focused on sustainable origin of fruit and development of nutritional-intense products for vulnerable communities in emerging markets. Participated in implementation, including activation of business model, partnerships and execution through brand. Aligned company stakeholders to build bridge between traditional corporate affairs actions and brand profitable opportunities.

Greater Atlanta Area

Collaborated with Global Procurement, Public Affairs, Scientific & Regulatory Affairs, Workplace Rights, Technical, and Brand teams to identify critical goals to ensure sustainable juice beverage business, determine path to achievement, and develop measurement and stewardship. Embedded sustainability strategies into the business supporting practices in groves, livelihoods for small holder farmers, and nutrition in poor communities.

Greater Atlanta Area

Designed end-to-end retail systems to transform the shopping experience in mom and pop shops. Served as design lead and program manager of cross-functional teams and external suppliers to develop modular, scalable merchandise display system stores by increasing shopability, consistency, and quality in-store activations.

Greater Atlanta Area

Design lead for cross-functional teams that delivered global equipment innovation platforms. Negotiated with senior management, marketing, commercialization, and engineering to create differentiation and value through system integration. Created and applied visual identity systems to new equipment configurations to build brand equity. Directed global brand and design standards for equipment and packaging systems.

Greater Atlanta Area

Professor -Junior Studio and first year Studio Master Candidates

Greater Atlanta Area

Managed product development and strategic initiatives through effective project management and creative direction to agencies and in-house teams. Used global trend information, industry, and market data and consumers insights / research (ethnographic, qualitative, and quantitative) to identify innovations.

Greater Atlanta Area

Conceptualised, developed, and refined designs for primary and secondary packaging. Managed and provided creative direction for design projects involving outside agencies. Worked in multiple brands including: Coca-Cola , Dasani, Fruitopia, Bonaqua, Aquarius.

Master, Industrial Design, Gpa: 4.0

The Master of Industrial Design (two year program) addresses the cutting-edge needs of a digitized world for designed systems and products.

Succeeding At The Base Of The Pyramid, Inclusive Business Management, Executive Online Course

Inclusive business refers to sustainable, profitable business solutions that expand access to goods, services, and livelihood.

Certificate, Sustainability Leadership

Bachelor, Industrial Design

The Universidad Pontificia Bolivariana is an academic institution of private higher education. Its main headquarters is in the city.

Highschool Degree

Bilingual school

Ethnographic Studies