Edmond Johnson Email & Phone Number

Ethiopia

• Developing Marketing / Communications strategy for whole division using all available digital and convetional marketing tools to increase visibility and engage donor partnerships. • Drafting and proof reading of official documents such as Reports, Executive Summaries, Presentations and Press Releases / Executive Summary of Africa Governance Report (AGR III), Press Release and Official Report on the Launch of Mutual Review Development Effectiveness (MRDE) Report 2013.• Development and management of official websites, including idea generation for regular improvement / UNECA Illicit Financial Flows Website• Assistng the division in the organization of meetings, press conferences and media events with tasks that consist of;  The creation of media advisories / invitations for members of the press and efficiently disseminating them, while responding to any queries.  Drafting and releasing press releases, meeting schedules, speeches, reports, • Supporting the division meetings through Rapporteuring, organization and strategic communication / Meeting on Strengthening Public Sector Human Resource Management Capacities in Africa • Developing communication proposals and ideas towards building prominence for the division through newsletters and the use of online media tools.

Addis Ababa, Ethiopia

• Integral member (Communications Manager) of OpenSpace Intranet for African Union Commission. Developed Communication Strategy, Online Video Advertisements and How-To videos for newly introduced intranet system. Created marketing campaign to boost publicity of system which resulted in over 50% increase in its users .• Worked on the development of major AUC publications including e-newsletters (AU ECHO), official diaries and online content / Boosted organization’s image through the use of social media while offering solutions on building a stronger online presence.• Monitored online presence and social media for suitable stories which I later highlighted to my team • Collected and maintained contact databases of media personnel and journalists.• Assisted in the organization of meetings, press conferences and media events with tasks that consist of;  the preparation and distribution of press kits, audio / visual equipment (where necessary),  Creating media advisories / invitations for members of the press and efficiently disseminated them, while responding to any queries they might have.  Drafting and releasing of press releases, meeting schedules, speeches, reports, etc. to all concerned.• Supported the organization of visits and guided tours to the AUC. After minimal practice and training, successfully managed tour related activities from conducting regular correspondence with visitors, organizing informational sessions and tours to drafting related press releases.

Lagos, Nigeria / Addis Ababa, Ethiopia

Program Manager for NGO mainly focusing on projects involving youth development, governance and technological awareness in Nigeria and Africa. • Manager supervising the end to end processes of projects including Initiation, Coordination and Delivery, ensuring results / timelines are respected.• Develops and presents proposals for projects to gain management sign off after conducting primary and secondary research to support Project Plan development. • Works closely with principal consultants on various project engagements; conducting feasibility studies and public assessment for new projects seeking funding from institutional donors. • Manager responsible for ensuring organisational guidelines are adhered to on any project.• Acts as interface between NGO and third-party suppliers; more so providing input into post-project review.• Monitoring Project costs tracking changes and reporting variances.• Keep all necessary documents and maintain updated Project records.• Prepare Project Plan and submit regular End Stage Reports and Work Packages, while also updating schedules and monitoring project quality and deliverables.• Estimating time and resources required for programmes/projects and creating detailed communication strategy involving all stakeholders.• Supporting budgetary approval activities and liaising with project owners across sites.• Maintaining the RAID Log, Tracking Risks and Issues across Projects and Reporting to the Portfolio Managers.• Conducting Internal Audits on Programmes and Preparing specific Report to Management

Southampton, United Kingdom

Supporting the development and management of various retail services, projects and online/social media operations; re-engineering feedback through the Retail & General Management Offices.• Providing leadership to the retail marketing and sales teams in delivering profitability through innovative sales tactics and digital marketing solutions. • Responsible for strategic planning and deployment of all official communication strategies, optimization and engagement activities across all selected platforms including digital and activation marketing.• Ensuring swift execution of 360 degree brand marketing activities (Events, Public Relations, Media, Advertising and New Media).• Developed sales projects and proposed business cases across all RBUs while communicating end stage reports, risks and emergency updates regularly with the General Manager and supporting retail stakeholders.• Worked interchangeably across specific departments in a team-based environment to provide exemplary services through sales, public relations and reconciliation of customer queries. • Maintained reliable and efficient role as the direct link between clients and the company’s retail department to ensure their needs are met while upholding the company’s values. In first year, strongly contributed to client fidelity by 35% through loyalty scheme sales. • Coordinated efficient application of resources. As such, developed permanent multitasking skills and improved existent skills in planning and goal setting.• Initiation of customer survey & research analysis to distil strategic consumer insights. • Structuring and steadily strengthened the division’s digital marketing unit which provides strategic communication/digital marketing services to the constantly emerging Odeon brand. • Responsible for identifying lags in business and proposing strategic solutions for brands especially for consumer recruitment drive and engagements.

 Led a team of diverse individuals to achieve all necessary objectives involved in the project promptly. Managed production of promotional video for Open Space Mapping. Led team in constructing ideas, developing and editing scripts/storyboards used in the production of aforementioned video.  Executed copywriting skills by developing e-newsletters and public notices on outcome of project in order to ensure positive reception of product.  Developed and presented the initial project proposal in order to gain management sign off and periodic review. Conducted regular meetings with the stakeholders involved at various progressive and regressive stages of the project. Reported budgetary changes and spending activities to management in order to ensure efficiency in financial activities. Worked with managers to ensure that campaign was aligned to other activities in order to achieve consistency, and the overall delivery of the strategic objectives. Acted as a liaison between the team and head management by constantly interfacing with the Managers daily on any issues.

Nigeria

 Developed and implemented an integrated communications plan to advance Client’s brand identity; broaden awareness of its values and priorities; and increase the visibility of its reputation across a wider audience including the youth. Worked as part of a production team with personal roles including script-writing, copywriting and video editing. Also actively participated in production of live and recorded television programs through narrations, editing, and general packaging of news production pieces. Conducted necessary market research to understand clients’ requirements and generated ideas aimed at developing programmes which address these needs. Thus, ensuring high customer satisfaction. As such, worked closely with business and consumer clients, ensuring that their products were advertised at the optimal time, thereby reaching their desired target demographic. Directly contributed to the improvement of production values and creatively implemented modern development ideas into station’s operations. This resulted in an approximate increase of 40% in the station’s demographic of viewers aged 18-45.

Master Of Science (Msc), International Management (Specialties In Advertising & Marketing Communications)

Activities and Societies: Royal Holloway Entrepreneurs, American Football Team, African & Caribbean Society, Catholic Students Society.

Bachelor Of Science (Bsc), Management Information Systems, General

Activities and Societies: Sought Out Glory Christian Media Group, Reflections Dance Team, Entrepreneurial Development Group, Project One.

Education record