Developing and executing targeted campaigns that drive revenue across our GovCon, AEC, and Flowtrac products, and enabling our Sales team to connect with prospects in meaningful ways, increase engagement with accounts, and contribute to pipeline generation.Responsibilities include:Creating and executing ABM strategies and processes for our Sales and Marketing teamsOwning ABM strategy execution for high-priority prospect accounts, aligning with pipeline generation goalsCollaborating with cross-functional teams to create target account lists and execute campaigns across all marketing channelsPartnering with Sales and Business Development teams to optimally leverage our ABX tools, including outbound prospecting and follow-up effortsMonitoring, tracking, and reporting on target account engagement and the results of all programs and channels; making data-driven recommendations and campaign optimizations based on my analysesCollaborating with Product Marketing and MarCom teams to craft messaging that engages the buying group at targeted accounts; map out content and campaigns across different personas, segments, and verticalsEnsuring the timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines, and processesCollaborating with cross-functional marketing teams on campaign concepts, content requirements, buyer's journey development, and digital marketing execution to meet pipeline targetsAnd moreUnanet is a leading provider of project-based ERP and CRM solutions purpose-built for government contractors, architecture, engineering, construction, and professional services. More than 3,700 project-driven organizations depend on Unanet to turn their information into actionable insights, drive better decision-making, maintain regulatory compliance, and accelerate business growth. All backed by a people-centered team invested in the success of your projects, people, and financials.

Formulating and executing creative go-to-market and account-based marketing campaigns to generate leads and pipeline, and accelerate pipeline for sellers within our new business acquisition and cross-sell/upsell teams. My efforts led to marketing sourced pipeline and bookings growth, including 43% above pipeline targets and 64% above bookings targets in Q4 of 2023 for our advisory new business practice line. I was awarded Sales Support MVP of 2022 for outstanding partnership and service in support of sales. Responsibilities include:Crafting and executing a strategy in collaboration with sales and marketing leadership to acquire new customers and build pipeline. Develop innovative campaigns to reach prospects and buyers who match our ideal client profile (ICP). Pre-event and post-event marketing to drive awareness, help sales secure meetings, and timely follow-up post events to help sales build pipeline.Work with operations and sales to manage the flow of leads and ensure they are properly routed, nurtured, and followed up on. Closely collaborate with a team of sales development reps (SDRs), and business development reps responsible for inbound lead follow-up and strategic outbound prospecting, and train them on how to get the best use of tools in our tech stack. Develop and implement ABM strategies and programs in collaboration with sales and the rest of the GTM team to help upsell/cross-sell with existing customers and close deals faster. Report on what's working and what's not - and make recommendations and improvements to help us hit our marketing and sales goals.Tools leveraged: Salesforce, Terminus, Bombora, ZoomInfo SalesOS, ZoomInfo MarketingOS, Outreach, HighSpot, Pardot, Wrike, Smartsheet, Trello, Google Analytics, Google Ads, LinkedIn, Paid Social, Display ads, Tableau

Managing our marketing and sales team to grow our customer and revenue base for a leading no-code and low-code API and data integration company. Key responsibilities to drive growth include:Build and manage a lean team of marketing and outbound sales specialists.Prioritize campaign plans and develop creative assets and educational materials for demand generation and account-based marketing campaigns.Develop strategies that address customer needs and pain points across buying groups throughout the customer life cycle. Drive and execute on multi-channel marketing campaigns. Establish motions or plays with triggers and workflows for generating opportunities with leads. Create a reporting framework to track and communicate demand generation performance to senior leadership. Utilize data-driven insights to continuously optimize campaigns and demand generation programs, and track success metrics. Oversee lead management processes, ensuring leads are captured, nurtured, and passed on to business development when they become qualified. Stay up to date on industry trends, competitor activity, and emerging technologies to optimize demand strategy and tactics. Tools leveraged: HubSpot CRM and HubSpot Marketing, Bombora (buyer intent), ZoomInfo SalesOS, DemandBase, SalesLoft, JIRA, Google Analytics, Google Ads, LinkedIn, Paid Social, WordPress CMS and Elementor to build and deploy landing pages, Adobe Creative Suite - including Premier Pro for video editingRoboMQ is a leading SaaS product development company behind a new generation of integration middleware and microservices application development platform for the Cloud, Hybrid Cloud, SaaS, Enterprise Applications, and IoT.

The Creative Marketing Zone was the digital marketing agency I started and ran from 2016-2019. We worked with mid-to-large enterprise B2B companies to support their content marketing efforts, and our focus was on providing high-quality editorial content to engage, educate, and entertain audiences to drive more top-of-the-funnel leads to be nurtured by marketing before handing them over to sales. We also did paid and organic social for some clients to help them distribute the content to drive more traffic from targeted accounts. In addition to the client work, I also ran a popular weekly podcast with over 100 episodes. The podcast featured marketing experts sharing their knowledge and creative marketing tips to grow a business.

Developed and executed marketing campaigns and sales efforts to drive customer acquisition for a leading high-security and contract cleaning company in the Washington, DC metro region. My efforts helped the company increase revenues by $8 million.

Executed content marketing and digital marketing campaigns for B2B tech and B2G clients to drive more awareness, consideration, and leads. Clients included: Polycom, VMware, Cisco, Pitney Bowes, Management Concepts, and more.

Researched, reviewed and evaluated information about a client, its markets of focus, product and/or service offerings, competitive environment, and our positioning/talking points. Communicated with prospects and clients to solve their critical pain points using our sourcing solutions.

Diagnosed, developed, and implemented effective strategies and tactics that drove additional revenue for several departments (National Direct Bank, Bank Footprints, Manual Account Activations, Consultative Sales, Balance Transfers, Venture, and more) from the Web Chat channel. Developed others through coaching, facilitation, and focus groups to exceed department or test goals.Generated an increase in customer loyalty through various products and services issued to cardholders.

Designed and implemented all recreational leagues, member retention programs, and camps to drive profit center and overall club revenue.Led and managed a staff of 15-20 employees to instruct camps, leagues, and children workout activities. I was also in charge of recruiting, screening, interviewing, hiring and training new employees in my department. Increased department revenues by over 88%.

Led and managed the office staff and maintenance department in a property wide modernization program aimed at making the property more “upscale” for additional revenue. Increased occupancy rate from 85-96% average by means of referrals from satisfied clients, direct mail, partnerships with local business owners, and internet advertising. Reduced outstanding delinquencies from $20,000 to under $2,000 average per month (90% decrease)