The Surrey Pickleball Club fosters the growth and development of pickleball in Surrey, delivering playing, learning, and leadership opportunities in a welcoming and inclusive environment for pickleball enthusiasts of all ages and skills, while advancing pickleball broadly.

Responsible for managing customers e-orders, packing, shipping, document, inventory, and supply management.

Managing the Retail Marketing Functions: In-Store Communication, Visual Merchandising Team, Product Marketing Operation, Store Design, Fixture Management. Restructure the Retail Marketing Team, and Re-engineer the work process between Retail Marketing / Products / Demand Planning / Sales Operation, etc.

• Build CN Trade Marketing Team• Drive efficiency and initiate new process• Support CN Sales team in Sell-Out• Initiate projects to improve TM Tools efficiency (cost & time)• Host 2 large scale selling event per yearManage a team of 3 (TM AM X 2, Event AM X 1)

(China, Japan, Korea, Hong Kong, Singapore, Malaysia, Australia, Distributor Partners, & Travel Retail)Define and oversee the APAC trade marketing strategy, programs and plans execution, drives brands building activities. Increase brands in-store presences.Trade Marketing Planning / Training / In-Store Communication Design / Retail Design / Trade Marketing Operation / Brand Trade Marketing, POP Logistic• Redefine APAC TM Team Role• Drive efficiency in APAC TM Team, and initiate new process• Drive, and adopt Global TM Strategic in APAC• Support regional team in vendor pitching• Initiate projects to improve TM Tools efficiency (cost & time)Manage a team of 9 (TM AM X 2, Design X 5, Training X 1, POP Logistic X 1)

• Evaluate the potential benefits of leveraging brand VM capabilities & learnings across brand• Raise VM Standard, Improve Retail KPI (Peel Off / Traffic / CR) thru Retail Activation.• Retail Fixture Procurement Project lead. (Project Management Office)• Drive Partner Excellence Pilot Project (Project Management Office)• Acting Retail Marketing Manager for Kipling APAC

Responsible for the Timberland Brand in the APAC Region of 18+ countries. Cover all in-store communication, visual merchandising and retail environment, and drive Retail Marketing strategic, and to build a strong Regional Retail Marketing function. Support Sell-Out in both Retail and Wholesale channel. • Build the NEW APAC Retail Marketing HQ• Re-Define the APAC Retail Marketing Strategic • Manage regional In-Store Communication / Visual Merchandising / Store Design• Drive the regional brand strategic development of Retail in-store solutions• Lead VM Big Bang with multi-function (RM, Products, Retail, Planning& Allocation)• Drive Retail Activation to the regional RM Team to support Sell-Out• Balance regional needs with global directionManage a team of 2 (R.RM AM X1, R.VM X 1)

Responsible for all adidas Brands and channels, (Total of around 7000+ stores)Sport Performance, Kids, Hardware (luggage & Bags), Originals, and Neo for both Own Retail, and Wholesale channel. • Build the NEW CN Retail Marketing HQ in Shanghai, and support the 4 regional RM Team• Define CN Retail Marketing Strategic • Drive flawless execution in In-Store-Communication, Retail Activation, and store presentation• Lead Project with multi-functions (Brand, Product, Retail team)• Drive Retail Activation to the CN regional RM Team.• Drive Retail KPI to support Sell-Out Manage a team of 13 (RM AM X2, Category RM Specialists X 10, Brand Center RM AM X 1)

• Design and build window display for adidas Sport Performance, Originals / Reebok• Lead Retail Marketing for adidas Sport Performance, Originals / Reebok• Drive flawless execution in In-Store-Communication, Retail Activation, • Manage VM team, and store development• additional responsibility CRM, and B2B• Balance between local needs with global direction Manage a team of 8 (RM AM X 2, VM AM X1, VM X 2, S. Development X2, CRM X 1)