Alexandra Kochurenko Email & Phone Number

Do you wanna get updated with top NAIL Trends? Latest Courses? And, most unique Market Solutions?◼WHAT WE DO:EMI is a global nail brand and academy focused on fashion and giving women confidence in their unique and singular nature while helping them to inspire others by filling this world with beauty and love. Located in Dubai, EMI has 114 offices in 33 countries with 45300 salons choosing EMI as a partner for exclusive quality nail products and solutions.◼SERVICES WE PROVIDE:At EMI, we provide innovative solutions to the nail industry, expanding the treatments menu at beauty studios with profitable services.💅Manicure💅Pedicure 💅Nail Art💅Nail Innovation💅Gel/Polygel Nail ExtensionsOur line features a complete range of exclusive quality nail products, we guarantee long-wear durability and the return of potential clients. 💅Nail and Gel Polish💅Nail accessories🌱Vegan ProductsOur education academy also offers a complete educational syllabus to enable beginners professionals to become masters in the nail industry. 💅Manicure/Pedicure Course👭Assist to recruit or training Nail Technicians 💅Beginner to Advanced nail courses💆‍♀️Salon training programs💅Polygel and Gel extensions courses💅Regenerating nails◼WHAT MAKES US DIFFERENT:With natural ingredients made from the best raw materials from top global manufacturers, all of E.Mi’s products are GMP, CE, and ISO certified, 7-harmful chemicals free, vegan, and cruelty-free, with core products including:💅Ultrastrong Gel Effect Nail polishes, highly pigmented polishes come in 140+ shades that stay vibrant and glossy, for up to 10 days💅Long-lasting and highly pigmented, self-leveling gel polishes that last up to 5+ weeks and come in 300+ shades.💅Advanced Base Gels, designed to sculpt, repair, and regenerate natural nails💅Emi Acrygel & Gel System, the latest technology, self-leveling formula focused on natural-looking nail extensions and nail strengthening.💅Charmicon, Naildress, and Nailcrust, a large variety of stickers and sliders designed and released seasonally based on global fashion trends.💅Empasta & Classic Gel paints, highly pigmented gel paints for full and partial coating, Empasta allows to create 2D and 3D designs.💅Glitters, Pigments and Chromes💅 High-quality nail brushes for technical and design manicures.💅Gemty Gel, a liquid stone gel becomes a semi-precious stone once cured in the LED Lamp💅EmiLamp, a new generation MultiLED lamp that decreases procedure duration by 300%.Contact us: +971 54 547 3331

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  Managing Partner

  Emi United Arab Emirates

  Feb 2015 - Present - Dubai, United Arab Emirates

  ◾Managing all aspects of the business (Accounting, Marketing, Budgeting, HR, and PR).◾Developed and built the business from start-up to generating a steady sales increase annually by leveraging accounts to build credibility and introducing new sales tools and marketing collateral establishing a strong customer base of salon owners, managers, and trained professionals.◾Overcome customer concerns about product viability by implementing a comprehensive educational curriculum, a quality guarantee, and referral lead generation techniques.◾Fostering excellent relationships and referrals by building trust and rapport with customers.◾Hiring, training, and supervising the specialists providing guidance in the use of products, guidelines, customer interactions, and effective presentation of project estimates.◾Established a market plan and managed a sales force to aggressively grow market share in the marketplace.◾Consolidated the coverage footprint and engaged in competitive sales efforts.◾Studied the industry market and kept abreast of new trends.◾Managed social media accounts across all channels◾Responsible for sales with both new and existing customers. Working closely with the Pre-Sales & Services teams to plan and execute country-specific strategies, close deals and ensure overall client satisfaction at a high level with a focus on fostering executive level relationships to articulate the business value of Emi products and business solutions.◾Organized and facilitated logistics◾Build ‘win-win’ relationships with business partners in Gulf, Middle East, and African markets.◾Identify new and critical markets within and outside the MEA regions◾Communicating with international distributors◾Responding to and moving forward with the disposition of international inquiries◾Designed salon excellence training programs for management and technical professionals.◾Expert at salon menu optimization yielding profitable beauty services.

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  Canadian University Dubai

  Bachelors In Science Of Interior Design