Emilie Perrot Email & Phone Number

Paris, Fr

Amsterdam, North Holland, Nl

Responsible of the deployment of the Perfect E-Store strategy for our 16 brands (Hugo Boss, Chloé, Gucci, Kylie Cosmetics, Kylie Skin, Lancaster, Orveda etc) on our 20 e-retailers across Europe.CONTENT- Lead content strategy from its definition to the implementation on each e-retailers for each launch and each KCP - Ensure commercial excellence through perfect execution online- Define global Ratings & Reviews plan to increase customer reviews for each launch.- Manage regular brand audits in partnership with an agency to ensure the «brand equity» of our online brands.- Manage our external agencies for webdesign, audit, kpis tracking, ratings & review and SEO.TRADE- Be responsible for the implementation of the european e-trade animations on all of our brands on all e-retailer websites - Define and lead the conversion strategy with the conversion tools- Influence during commercial negotiations to engage our e-retailers and ensure maximum visibility of our online brands- Identify and lead new business opportunities with e-retailers (e-sampling campaign, estore box participation, implementation of product finder, exclusive content …)​​BUDGET- Build the annual e-commerce budget plan - Follow up e-commerce expenses on a daily basis - Monthly management with a reporting to the financial teamPERFORMANCE & REPORTING- Monitoring of ecommerce performance tools (UGAM, Share of Voice …)- Share expertise and recommendations within the BU France and with global ecommerce team - Participe to the weekly wordwild e-commerce call and share success, best practices and market needsMANAGEMENT

Amsterdam, North Holland, Nl

Ensure the growth and the profitability of the Direct To Consumer Bourjois.fr :- Define and lead the strategy to accelerate business growth - Drive the DTC P&L - Define and manage the investment budget to increase conversion - Define the promotional plan to achieve business goals : more conversion and better average basket- Work closely with the digital team which in charge of the paid traffic and media to improve traffic and optimise the quality of itBe in charge of the running of the website :- Manage the product catalog and the e-merchandising,- Manage redesign projects (card page, category pages …) to optimize the customer journey, - Manage e-marketing projects (Loyalty Program, virtual bundles, enhanced content …) to enhance customer experience, - Supervise SEO actions in partnership with an agency, - Create the CRM plan and follow the execution of it, - Work closely with demand team to prepare stock forecast, - Anticipate stock needs and trigger monthly restocking orders.Follow, analyse and report e-commerce perfomances : - Analyse KPIs to evaluate performances and conversion tunnel - Analyse data to better understand online user behavior - Highlight and report locally and globally best practises

Amsterdam, North Holland, Nl

Ensure the running and growth of the DTC Bourjois.fr :- Manage the assortment and the e-merchandising,- Prepare and follow the promotional plan (according to the Marketing Action Plan and the retail promotional plan),- Manage e-marketing projects with external agencies (SEO project launch, creation of a Product Finder, new packaging, …),- Contribute to the launch of the new mobile responsive e-commerce website (models follow-up and testing).Improve the significance of the brands Bourjois, Rimmel, Sally Hansen and Adidas on Amazon:- Manage the product catalog and follow the update of the online assortment- Be in charge of the perfect e-store (enriched content with A+ Pages and brandspaces)- Manage the promotional plan : product selection and creation of best deals,- Ensure the validation of orders every week, - Contribute to the launch of Amazon Advertising (brand store, virtual bundles),- Contribute to the launch of Bourjois on Amazon Prime Now.Manage E-merchandising and Content on E-Retailers :- Manage the product catalog on Sephora, Nocibé and Beauty Success,- Optimise the product pages and brand stores of the brands Bourjois and Rimmel.Prepare the calendar of flash sales on Veepee, ShowroomPrivée, Beauté Privé and Bazar Chic and follow the sending of technical and visual assets.Follow and analyse the KPIs :- Follow sales and analyse perfomances on the backoffice Shopify of the eshop Bourjois,- Follow the performances on Amazon ARAP, - Follow the sales on beauty specialists websites Sephora and Nocibé.

Paris, Île De France, Fr

Manage and develop the sell to staff e-store : - Ensure that product offers and commercial actions are made available online,- Collect assets from internal teams, - Create and plan Newsletters, - Ensure the customer service of the sales,Dior.com : - Collect assets from different departments (Divisions, Studio Photos, Press ...)- Online publishing and updating the product catalogs on the international website,Support the Digital Content Project Manager in the management of different projects: - Contribute to the first online launch of the women's ready-to-wear collection,- Contribute to the launch of the new e-commerce website www.dior.com,- Contribute to collection launches on new e-commerce markets (such as the US).

New York, Ny, Us

E-Merchandising et Conversion :- Manage international websites- Online publishing and updating the product catalogs- Setting up promotions and campaigns- Designing creative assets and banners - Creating specific landing pages - Managing SEO strategies- Directing translation (5 languages)E-marketing : - Benchmarking and analysing best practises- Developping e-marketing projects : CRS landing pages / Store locator reboot / Size Chart reboot- Checking new website functionalities Other : - Setting up a Digital Asset Management (DAM) and adding assets in it- Working with an international team (Geneva / Paris / New-York)- Managing the photo shoot of the new collection- Having an overall digital vision with acquisition/converstion/e-market place/customer service/IT departments

Menton, Alpes Maritimes, Fr

L'Huilerie Saint-Michel, which is a family company since 1896 and which is located on the French Riviera, commercialize many products, all made of or derived from olive oil.Its major desire is to stay tuned to his main customers: luxury chefs and establishment and take the digital shift.Project of 4 months during my Msc Digital Marketing to SKEMA Business School Main missions: - Benchmark competitive E-commerce, Network Social (targeting, features, popularity, axes of improvements...)- Revision of the visual identity (web site, logo, SEO / SEM, social networks...)- Elaboration of the communications strategy on the Social Networks - Enhance of the current partnerships and search for new one (marketplace, influenceurs...)- Monthly meetings with the company and the report and the defense of the report at the end of project.

New Britain, Ct, Us

- Assembly of saws- Packaging

Besançon, Franche-Comté, Fr

- Manage social networks (programming and analysing posts),- Watch competition,- Perform tests on the maty.com website,- Assist in the organization and monitoring of operational marketing actions (analysis of results, production of presentation documents for customer service).

- Organize animations, theme days and outings with young children and teenagers,- Be in charge of a group of young people throughout the stay,- Work with an animation team (before, during and after stays).

- Welcome the public,- Complete and update building permits,- Archive building permit applications.

• Ensure the cleanliness of summer camp• Carry out daily maintenance tasks (diving, laundry ...)

Master'S Degree In Digital Marketing

Master'S Degree In Marketing

Education record

Baccalaureat, Science And Mathematics