- Oversee and implement strategic communication plans for eight programs that reach more than 60,000 incoming and enrolled students- Develop and execute marketing initiatives that span print, digital, video, social, and campus outreach- Create, edit, and monitor communication assets to optimize message effectiveness and clarity- Manage and lead the department's communication staff, including four student interns- Advise, collaborate, and consult with content providers to determine priorities and workflows- Foster relationships and collaborate effectively with program leaders and other campus partners- Facilitate departmental access to communication training that sustains marketing efforts- Act as a subject matter expert on content strategy, media relations, and marketing- Serve on the departmental leadership team and various campus task forces

- Establish creative approaches, themes, and messaging that communicate intentional stories and personify the brand- Develop awareness-building content aligned with the strategic goals of various programs- Proof critical communications with a keen eye for accuracy and consistency - Participate in intra- and inter-departmental meetings to consult on content strategy and development- Collaborate with teams to complete all phases of projects from planning to on-time delivery of quality materials- Perform content audits to assess how well existing content is performing - Perform content gap analyses to determine what type of content is missing that can promote business goals- Manage communication interns and foster a welcoming and growth-oriented environment- Create and improve upon resources, templates, and processes to keep projects running effectively

For my portfolio and a complete list of services, please visit erjcoms.com.

- Develop content and distribution strategies for traditional and digital marketing channels- Establish content and distribution strategies for media relations, seeking placements in print, broadcast, and online publications- Collaborate with clients and creative teams to implement content and distribution strategies- Manage digital and social content channels with the understanding of the best practices for each- Develop editorial strategy so content is consistent across all delivery platforms- Review content and provide feedback to creative teams ensuring all materials align with key messaging- Perform content audits to assess how well existing content is performing - Perform content gap analyses to determine what type of content is missing that can promote business goals- Consult on the best ways to engage users, increase customer loyalty, generate leads, and measure brand awareness- Utilize an understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content- Manage copywriting intern and a team of five freelancers- Assist in managing workstreams that achieve internal and external goals- Create and improve upon resources, templates, and processes to keep projects running effectively

- Develop business-generating content aligned with the strategic goals of various clients- Establish creative approach, theme, and messaging that communicate intentional stories and personify brands- Develop copy for numerous traditional and emerging media channels- Proof critical communications with a keen eye for accuracy and consistency - Conduct market and subject matter research in industries such as healthcare, banking, agriculture, and more- Participate in client meetings to further assist in content strategy and development- Collaborate with creative teams to complete all phases of client projects from planning to on-time delivery of quality materials

- Appraise long-term goals, develop marketing objectives, and work with team members to complete projects- Streamline onboarding for three new Ambassadors in a four-week period, increasing office productivity by 33%- Edit webpage copy with updated information and opportunities, ensuring accuracy, timeliness, and relevance- Mentor students on career development and provide strategic edits for their resumes and cover letters - Develop marketing strategies to increase on-campus awareness and Career Center visits

- Develop strategic content for social media platforms leading to a 90% increase in overall post engagement - Write informational articles through academic and interview research that align with organizational objectives- Coordinate live events relevant to issue awareness that promote organizational goals and community impact

- Appraise long-term projects, develop marketing objectives and collaborate with members to execute- Mentor students on career development and provide strategic edits for their resumes and cover letters - Develop marketing strategies to increase on-campus awareness and Career Center visits

- Lead event planning and volunteer coordination resulting in turnout rates twice as high as the previous year- Network with local media outlets and conduct print and televised interviews that increased issue awareness

- Innovate office procedure to move the department toward an efficient, paperless system - Appraise long-term projects and develop a plan to restructure office procedures and organization- Supervise student staff by delegating tasks, communicating expectations and providing any needed guidance

- Integrate technology like Notified, Trello, and Slack to improve client experiences and streamline internal operations- Advise client teams on search engine optimization, media monitoring, Google Analytics, Google Ads, and Facebook Ads- Oversee and edit all online content produced by the firm to ensure it meets firm standards and strategic goals

- Conduct research on target publics, set objectives, and execute tactics within a 16-week period- Produce copy and design materials distributed by 1,300 clinicians in a national marketing campaign

- Create an organizational brand from scratch that encompasses the mission and passion of this start-up- Collaborate with staff to develop a brand toolkit and standard procedures for social media outreach- Counsel leadership on public relations and marketing strategies tailored for their community