Ed Walter Email & Phone Number

As a creative and brand strategist, I help clients clarify their vision and establish their identity. My approach begins with curiosity - I want to understand their business, marketplace, competition, and define their goals and outcomes to gain insights into the organization.Those insights combined with solid design principles and business savvy, deliver engaging and sustaining brand solutions. That’s what I call Creative Intelligence. I have led teams in the use of Creative Intelligence for projects ranging from naming, identity design, brand activation, web design, to development across multiple channels. My work spans the Fortune 500 from branding strategic initiatives for Pfizer to rebranding divisions of Aetna. Our work also includes developing programs for startups and non-profits looking to build clarity and credibility.I also put my experience and capabilities to work at Parsons School of Design, where I teach all levels of students in design principles, typography, branding, and identity design. I've developed the curriculum and taught classes on design entrepreneurship and mentoring along with leading initiatives involving student teams taking on community-based projects.

Listed skills include Corporate Identity, Typography, Creative Direction, Graphic Design, and 36 others.