Brand Strategy‣ Exhibited strategic vision by closely supporting a Fortune 500 brand's C-suite, leading the development of global product launches, industry expo, press conference keynote that enhanced brand positioning and market presence‣ Demonstrated client management skill by effectively managing relationships with key retainer clientBrand ESG Communication Strategy‣ Formulated Acer's ESG communication strategy and orchestrated their debut as the 1st PC brand showcase at COP28‣ Designed and executed brand sustainability platform, coordinating with 30+ global suppliers to facilitate and prototype innovative products and solutions ‣ Enhanced ESG strategy and designed communication materials for global clients including Acer, TSMC, SF Express, etc.Brand Culture & Talent Communication Strategy‣ Fostered brand culture transformation with the award-winning Acer Project Humanity program (2022 Red Dot Award, 2022 Shorty Award), inspiring self-initiated employee projects focused on environmental sustainability or education across 40+ countriesBrand Event & Marketing‣ Led three international agencies across Europe and the Middle East in the strategic planning and execution of client' s exhibition and a keynote forum for a live-streamed global press event with over 150 media and partnersUIUX Strategy & Project Management (Website, Mobile App)‣ Designed an award-winning digital solution, the Earth Mission App, to encourage sustainable daily actions (2023 Google Play Best App & Best Social Impact, 2023 Red Dot Award, 2023 Graphis Award)‣ Revamped brand websites to align with communication strategies, product launches, and event strategiesProduct Go-to-market Strategy‣ Crafted new product communication guidelines, website, and naming

Conducted market research to identify opportunities, developed brand strategies, and crafted creative narratives for diverse clients and industries, including global consumer technology, leading Taiwanese semiconductor companies, global game developers, as well as lifestyle sectors such as weddings and food

‣ Developed content strategies to align with national trends, seasonal activities, and newsworthy topics of interest‣ Manage Instagram and attracted over 70K inbound traffic per week, elevate 30% executive rate in one month

Conducted market research, managed national digital campaigns, and support brand management

Generated organization development strategies, talent acquisition, and L&D strategies

‣ Organizer of the anonymous submission platform for promoting the awareness of DEI and sexual consent‣ Created O2O campaigns, including digital community and physical sessions to enhance engagement- Awarded 3rd place in Womany & Modern Women Foundation Case Competition