With over 24 years of experience in business, I've successfully managed ventures ranging from startups to multi-million-dollar enterprises. My leadership is centered on crafting operational strategies that not only align with the long-term vision but also cultivate a culture of excellence and continuous improvement.My extensive background in franchise development and ops management has equipped me with the expertise to enhance efficiency and effectiveness, ensuring that every business process is optimized for peak performance.My c-suite knowledge spans e-commerce, retail, FMCG, F&B, sports, leisure, and fit tech, reflecting my commitment to effect change across all business dynamics. I leverage this breadth of knowledge to develop actionable strategies that drive optimization and profitability, all while keeping the business competitive and in tune with industry trends.
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Chief Operating OfficerLucky PunchDubai, Ae -
Chief Operating OfficerHum2N Oct 2024 - PresentGreater London, England, United KingdomHUM2N is an integrated medicine and biohacking centre applied for human longevity and performance medicine that offers whole human optimisation by applying cutting edge science. My role is to develop and implement strategies that ensure operational excellence across all departments. Responsibilities include overseeing business operations, setting performance goals, enhancing productivity, and fostering a culture of continuous improvement. Manage business budgets, driving efficiencies, and ensure all systems and processes are aligned with the company’s strategic objectives. -
Strategy & OperationsLucky Punch Sep 2024 - PresentZurich, SwitzerlandLucky Punch was founded to transform boxing into an everyday fitness lifestyle. The crew is inspired by the vision to empower people who share the spirit of boxing and connect through the power of music.I provide expert guidance on high-level business decisions, working closely with LP leadership team to identify opportunities, solve complex challenges, and develop actionable strategies for growth. Responsibilities include analyzing business processes, assessing market trends, aligning organizational goals with best practices, and overseeing the implementation of strategic initiatives. -
FounderE1L Jan 2024 - PresentBusinesses optimization, efficient scaling, and strategic consultation. With a flexible and hands-on approach, I work closely with leadership teams to optimize processes, manage resources, and build operational frameworks that support sustainability. I work on a Referral:Intro basis covering Fit-tech, scaling, fundraising, franchise system & development, startups to exit rounds, multi-sport complexes, large scale fitness events and overall business management & optimisation. -
Chief Operating OfficerAurum Training Aug 2023 - Jun 2024Zurich, SwitzerlandAs Chief Operating Officer, I develop and implement operational strategies and policies to achieve the company’s long-term goals. I held oversight of daily operations, ensuring efficiency and effectiveness in all business processes. I provided leadership and guidance to department heads and senior management to foster a culture of excellence and continuous improvement. As well as, I identified and implemented process improvements to enhance operational efficiency and effectiveness.In addition, I led an extensive organizational change, digital transformation, and operational improvement initiative involving corporate restructuring on legal and operational parameters. -
Chief Executive OfficerSafefit Studios Jul 2022 - Oct 2023Dubai, United Arab EmiratesAs Chief Executive Officer, I set the overall vision and strategic direction of the company, ensuring alignment with long-term goals and shareholder interests. I oversaw all aspects of the business, including operations, finance, marketing, and sales, to drive growth and profitability. I built and led the executive team, fostering a culture of innovation, accountability, and collaboration. I established and maintain relationships with stakeholders, including investors, partners, and customers, to enhance the company’s reputation and market position. I ensured the company’s compliance with legal and regulatory requirements, managing risks and safeguarding assets. Additionally, I monitored organizational performance, setting performance targets and metrics, and implementing corrective measures as needed. I reported regularly to the board of directors, providing updates on business performance, strategic initiatives, and growth opportunities. -
Board Chair / Non Executive DirectorSafefit Studios Sep 2020 - Aug 2022Dubai, United Arab EmiratesAs Advisory Chair, I am responsible for ensuring team members, contribute optimally to achieving the agreed expectations of the business. Main Duties;- Strategic leadership.- Operations guidance of the advisory board including the setting of agendas for meetings in collaboration with the business.- Lead advisory board meetings in a manner that encourages participation and information sharing from all advisory board members- Provide (and facilitate from other advisory board members) qualified guidance and support to the business at appropriate times- Challenge the business’s thinking to consider what is outside the box and encourage innovation.- Recognition of opportunity for both the business and the particular market.- Serve as the advisory board’s central point of official communication with the business. - Develop a positive and collaborative relationship with the business representatives, including acting as a sounding board for the business representative on emerging issues and alternative courses of action - Stay up-to-date with respect to the entity’s operation and determine when an issue might be resolved via interaction with and guidance from the advisory board. -
Non Executive Director°Cryo Nov 2021 - Dec 2022Dubai, United Arab EmiratesBoard advisor on International Franchise Management & Development;- Operations- HR - Finance- Strategy- Business Development- Data Analysis -
Director Of Operations - Corporate & Franchise°Cryo Apr 2021 - Jul 2022United Arab EmiratesAs Director of Operations, I developed and implemented strategies to optimize the performance and growth of the franchise network. I oversaw the daily operations of all franchise units, ensuring compliance with company standards and operational efficiency. I managed relationships with franchisees, providing support and guidance to enhance their business performance. I conducted regular performance evaluations and implemented corrective actions to address any issues. I coordinated training programs to ensure franchisees and their staff were well-equipped with the necessary skills and knowledge. I monitored market trends and competitor activities to identify opportunities for franchise expansion and improvement. I ensured adherence to legal and regulatory requirements, mitigating risks associated with franchise operations. I worked closely with the executive team to align franchise operations with the company’s overall strategic goals. Additionally, I reported regularly to senior management on the performance, challenges, and opportunities within the franchise network. -
Director Of Leisure & Hospitality Brands (Reebok Crossfit)Almed Retail May 2019 - Jan 2021Dubai, United Arab EmiratesAs Director of Leisure & Hospitality, , I was responsible for overseeing the overall operations and strategic direction of the leisure businesses within our portfolio. I provided leadership and guidance to ensure the profitability, growth, and sustainability of each leisure company. I developed and implemented comprehensive business strategies and plans tailored to the unique needs of each company, aiming to maximize their market potential and competitive advantage.I managed a team of executives and professionals across various leisure companies, fostering a culture of excellence, collaboration, and innovation. I ensured effective resource allocation and utilization, including financial resources, human capital, and operational assets, to optimize performance and achieve financial targets. I reported regularly to senior management and stakeholders on the financial and operational performance of each leisure company, providing insights, recommendations, and strategic plans for future growth and development. -
Executive General ManagerMax & Aegle Jun 2018 - May 2019Dubai, United Arab EmiratesAs General Manager of the super club, I oversaw all aspects of its operations, from the initial build to ongoing management, ensuring smooth and efficient functioning while maintaining high standards of service and member satisfaction. I developed and implemented strategies to drive membership growth, retention, and revenue generation. Leading the build-out and development, I collaborated with architects, contractors, and designers to create a welcoming space that promotes health and wellness. I led a team, providing direction, training, and support to deliver exceptional service and uphold club policies. Managing the budget and financial performance, I monitored expenses, revenue streams, and profitability, implementing measures to achieve targets. Regularly reporting to senior management, I provided insights and recommendations for improvement, staying updated on industry trends and technologies to keep the club competitive in the health and fitness industry. -
Senior Cluster / Area General ManagerFitness First Middle East Feb 2011 - Jul 2018United Arab EmiratesAs an Manager responsible for overseeing at times up to 30 sites, my role encompassed all aspects of operational management to ensure smooth and efficient functioning while upholding high standards of service and member satisfaction across the region. From guiding the development of new clubs to providing leadership, training, and support to club managers and staff, I ensured consistent delivery of exceptional service and adherence to operational policies. Accomplishments- Progressed through various managerial roles from General Manager to Senior Area General Manager, demonstrating continuous professional development and adaptability.- Contributed to the recruitment, support, and development of multiple successful General Managers as well as provided regional and overseas management support for up to 30 sites.- Presented at quarterly business summits, educating General Managers and Department Heads on operational strategies, initiatives, and best practices.- Appointed as FFME Internal Assessor for the company's induction process and conducted business audits to ensure adherence to company standards.- Played a key role in developing multiple Standard Operating Procedures (SOPs) and innovations, as well as successfully overseeing club openings and closures.- Recognized as a highly decorated senior team member with a consistent track record of high performance.- Achieved record-breaking results for club launches, surpassing New Client Sales, Total Revenue, and EBITDA targets within the first year.- Record held at transitioning the business from zero to EBT.- At my sole management sites of Fitness First Mirdif City Center, Vison Tower, Media City & Ibn Battuta, I significantly grew the business revenue and membership bases, improving all performance KPis.- I personally established and nurtured multiple key corporate accounts for Fitness First Middle East and consistently lead successful launches of new technologies, innovations and initiatives. -
Portfolio ManagerHe Properties Jan 2006 - Apr 2016South East, England, United KingdomManaging the 6 property family investment estate involves balancing professional responsibilities with family dynamics. Responsibilities - Oversee property operations and maintenance.- Manage property budgets and financial reporting.- Hire, train, and supervise property staff.- Develop and implement property management policies.- Handle tenant relations and resolve issues.- Ensure compliance with local laws and regulations.- Coordinate property inspections and maintenance schedules.- Market properties and attract new tenants.- Negotiate and manage vendor contracts.- Prepare and present regular property performance reports.
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Regional General ManagerSpringhealth Leisure Limited Jan 2004 - Jan 2011Brentwood, Essex - Chelmsford, Essex, Hampsted, London, Richmond, LondonProfessional Development;AGM - SpringHealth Leisure, Brentwood, EssexGM - SpringHealth Leisure, Brentwood, EssexRGM - SpringHealth Leisure, Essex ClubsStrategy, Marketing, Profit & Loss, Facility Openings/Closures, Fitness Management, Membership Management, Operations, Health & Safety & Human Resources. -
FounderEdell Fitness Ltd Jan 2004 - Dec 2010South East EnglandEdEll started out as a successful 1:1 PT business servicing over 500+ clients. A passion for business development soon allowed the business to diversify into multiple avenues.Services;- South England Distribution- Scitec Nutrition via B2B, B2C & E-commerce channels.- Consultation for multiple Fitness Clubs with secondary revenue solutions- Specialized Physique pre-competition 1:1 Personal Training
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Duty ManagerLeisure Connection Jan 2005 - Feb 2008Dengie 100 Sports CentreProfessional Development;Restaurant & Bar Manager Fitness Instructor Sports Coach Group Exercise Coach Membership Sales Personal Trainer Membership Management Leisure Management Facility Operations Management -
Restaurant And Bar ManagerLeisure Connection Jan 2005 - Feb 2008United KingdomResponsibilities - Hire, train, and supervise bar staff.- Schedule staff shifts and manage labor costs.- Ensure excellent customer service and address complaints.- Manage beverage and supply inventory.- Oversee cash handling and financial reporting.- Maintain compliance with health, safety, and alcohol regulations.- Develop and update beverage menus.- Implement marketing strategies and promotions.- Coordinate repairs and maintenance of bar equipment.- Plan and execute special events and private parties. -
Personal TrainerFitness First Uk Jan 2004 - Dec 2004Southend On SeaResponsibilities:- Conduct fitness assessments and evaluations.- Develop personalized workout plans for clients.- Demonstrate exercises and proper equipment use.- Monitor client progress and adjust programs as needed.- Provide guidance on nutrition and healthy lifestyle choices.- Ensure a safe and clean training environment.- Motivate and support clients to achieve fitness goals.- Maintain accurate client records and progress reports.- Stay updated on fitness trends and best practices.- Market personal training services and attract new clients.
Edward Elliott Education Details
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Business Administration And Management, General -
Active Studies -
Pass > Merit -
Scale UpObjectives & Key Results - Okrs
Frequently Asked Questions about Edward Elliott
What company does Edward Elliott work for?
Edward Elliott works for Lucky Punch
What is Edward Elliott's role at the current company?
Edward Elliott's current role is Chief Operating Officer.
What schools did Edward Elliott attend?
Edward Elliott attended Hult International Business School, The Open University, South Essex College Of Further And Higher Education, Scale Up.
Not the Edward Elliott you were looking for?
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Edward Elliott
United States1berkeley.edu -
3bigpond.net.au, mvcc.vic.gov.au, mvcc.vic.gov.au
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Edward Elliott
Head Of Experiences And Sponsorship, Iberdrola Clientes // Director At Sportsdiplomacy.Org // Executive Committee At The New Diplomacy ProjectMadrid -
Edward Elliott
Head Of Public Sector & Social Impact @ Nurole, The Uk'S Largest Board Recruitment Specialist.London3takeonecff.com, public.io, nurole.com
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