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1. Successfully built Looker Studio dashboards within the first month, streamlining analytical reporting processes and reducing recurring requests thru self-service capabilities for business functions2. In 1Q23, increased first transaction users by +34% thru seamless integration of fundamental investment concepts with product-oriented content3. In 4Q22, boosted Unboxing Saham adoption 5x higher thru smart triggers tied to stock preferences; successfully scaled up the campaign to enhance analysis content adoption4. Efficiently managed 3Q22 tactical push, contributing to 17% of total orders, 19% of first deposits, 3% of first transactions, and 2% of SID createdAlso trusted to handle CRM for several projects: 1. Orchestrated Blibli-Tiket.com IPO campaign, securing +10K orders2. Managed Stockbit Malaysia adoption, achieving an ATH of app installsTools: CleverTap, Figma, AppsFlyer, BigMailer, Looker Studio

1. Achieved +213% increase in cumulative transactions through CRM in 2H21 (vs. 1H21), generating RpX Bn revenue2. Orchestrated automation for Skill Academy, implementing 20+ workflows for onboarding, adoption, and repurchase campaigns3. Managed successful upselling and cross-selling campaigns between Lifelong and English Academy products for +2Mn paid users4. Established scalable CRM campaigns and frameworks, securing and retaining +70K Mitra for a sustainable referral programTools: HubSpot, CleverTap, BigQuery, Visual Studio Code

1. Recognized as CHIEF of CRM at Performance Marketing Townhall 2Q212. Managed planning and execution of CRM channels, ensuring achievement of campaign KPIs and SLAs3. Optimized end-to-end CRM contact assignment for +1.5K sales agents, covering planning, segmentation, simulation, post-assignment tracking, and seamless distribution of +25Mn users4. Collaborated cross-functionally on campaign prioritization experiments with data science, engineering, and sales teams, enhancing BTL transactions5. Assisted stakeholders in ruangkerja, ruangpengajar, and ruangles products with operational processes, leveraging HubSpot tools for deal pipeline, task creation, and campaign automationTools: HubSpot, BigQuery, Google Data Studio, Verified WhatsApp