Elizabeth Y. Email & Phone Number

Acting as the main point of contact with both the client and internal team members, and project manage and drive initiatives to deliver what matters most to my clients. Creating the cross-channel marketing strategy quarterly and monthly for all clients and coordinating efforts with fulfillment teams to execute the defined strategy.Working closely with an internal client services team to produce results for clients. Communicating value and growing client accounts through upselling/cross-selling opportunities and in-platform growth.

Client account management for six separate real estate teams, each ranked nationally in terms of sale volume Developing a digital strategy for clients to increase their web presence and showcase their listings and services online while maintaining their brand standards and hitting the appropriate audience Creating various deadline-oriented marketing materials including presentations, print ads, digital ads, eblasts, postcards, and other industry-specific advertising

• Create integrative marketing plans and budgets to best position the brand and properties • Work with assigned brokers and business lines, along with graphic designers, to create custom-branded materials including, but not limited to, logos, brand identity and key messaging• Act as a steward of the firm’s brand and visual graphic standards• Write and edit content for various communication vehicles, including presentations, collateral, emails, and brochures

Washington D.C. Metro Area

Responsibilities• Creating and executing marketing plans and budgets for brokers and clients• Providing marketing support and assistance in coordination of the internal and external corporate branding of Cushman & Wakefield• Creating/editing the content of marketing materials and maintaining consistency in appearance • Assisting with the design, animation, and production of client presentations by utilizing multiple forms of graphics

Washington D.C. Metro Area

Manage and coordinate marketing, advertising and promotional activities for 5-site and expanding Ben & Jerry’s franchise. Lead all areas of content generation and production across all media platforms. Takes steps to measure and enhance image of organization.• Produced and in process of executing one year marketing plan.• Create content and graphics for online and print advertising, to include social media sites and Washingtonian magazine.• Build relationships with customers via Constant Contact, Twitter and Facebook.• Organize and participate in collaborate marketing of large events to cross promote products.

Created graphics for print and web, including fliers and banner ads, for Internet start-up focused on large dollar transaction e-commerce marketplace.• Contributed to overall creative aspects and brand development, implementing campaigns for specific target markets.• Designed moving banner ads for outside sites.

Assisted residence hall students in adjusting to personal, social and academic demands of university life. Built sense of community conducive to academic success. Handled emergencies.• Planned and hosted weekly informal programs for residence hall to facilitate discussion and present pertinent university information. Maintained budget and tracked all expenditures.• Contributed to planning, creating marketing/advertising for, and hosting 4 campus-wide annual events, each designed to accommodate over 1000 students.

London, United Kingdom

Secured competitive internship with award-winning global creative communications agency providing marketing and public relations services to entertainment, arts and culture industries.• Reviewed and updated target media outlet data, assuring correct and effective contact information. • Drafted press release and bios for Hamlet production.• Participated in planning and hosting press night events.• Created press cuttings books for numerous film and theatre productions.

Washington D.C. Metro Area

Performed office support activities for management team of farm-to-table salad restaurant chain with annual growth rate of 30%.• Organized and managed employee incentive program. Established tracking tool to assure employees recognized for tenure anniversaries and special efforts.• Teamed with staff in planning annual Sweetlife Music Festival dedicated to enhancing brand and supporting not-for-profit FoodCorps. Coordinated volunteer scheduling.