Beth Bailey Email & Phone Number

Rochester, Ny, Us

Rochester, Ny, Us

1981 Clover Street

Senior administrative team member: Enhancing visibility, managing reputation, and conveying the distinctive character of The Harley School community and its benefits to varied constituents.• Plans and implements an integrated marketing communications strategy to position the school competitively, regarding both recruitment and retention• Works hand-in-hand with enrollment, development departments, and senior administration to translate big-picture vision into implementable operational plans and craft successful strategies to reach goals• Analyzes market trends, return on media spend, media mix, and research findings to inform strategy• Provides crisis and issues management guidance and media training• Provides resources, information, and advice regarding media requests; develops pitch ideas• Guides, develops, and advises regarding internal community and alumni communications• Oversees customer satisfaction research and analysis to uncover key insights• Directs, coaches, and mentors marketing department staffOther:Administrative lead: Safety & Security, Crisis Response Team, Safety & Security committee, Threat Assessment Team, LGBTQIA+ Parent affinity group lead, Eclipse 2024, AI education for employeesPast committees: DE & I, Marketing and Enrollment (Board committee), Strategic Plan 2023-2025

274 N. Goodman Street, Rochester, Ny

Created, strategized and implemented marketing, public relations, design, advertising and online solutions for a wide spectrum of clients (55% B-to-B, 45% B-to-C). • Acted as outsourced marketing department for a variety of companies• Created award-winning design and advertising solutions to build brands• Managed product launches, mature products, product/customer research and pricing analysis• Handled all public relations for both B-to-B and B-to-C clients (local and national)• Utilized online and social media to increase target market awareness and increase trialClients included: Ronald McDonald House, ESL Federal Credit Union, LaBella Associates, Wall Street Financial Group, Wegmans, US Postal Service, Bruegger’s BakeriesAgencies supported: Cognitive Marketing, Tipping Point Communications, Flynn

100 S. Clinton Avenue

Project manager for new employee intranet (serving 93,000 employees globally) as well as various communication workstreams relating to company separation and new company (Conduent) launch, including NASDAQ listing. Oversee employee communications.INTRANET• Focus on usability, design and content for new employee intranet portal • Content editor: curate, write, edit, develop editorial calendar for all intranet stories• Use web analytical tools to make data-driven decisions to improve user satisfaction and drivevolumeCOMPANY SEPARATION/LAUNCH• Manage communications supporting company separation• Develop and manage communications for new company (Conduent) launchEMPLOYEE COMMUNICATIONSResponsible for development and implementation of internal communications strategies, plans and programs. Supports Human Resources, IT, PR, social media and business units at multiple locations.• Provide strategic planning and support for employee programs to influence culture change.• In partnership with project teams, PR, branding and marketing, lead internal communications for key corporate initiatives relating to new company launch.

100 Clinton Avenue South

Responsible for engaging employee communications programs that effectively describe and promote the Xerox brand, products, services and corporate initiatives to Xerox people. Key Responsibilities:• Planning, writing, editing and program management of relevant and engaging multi-media communications programs for Xerox people. • Developing/supporting and implementing multi-media corporate communications programs, including positioning and project management that focuses on more effectively engaging with Xerox people and other key stakeholders through creative and integrated campaigns.• Supporting Corporate Marketing and Communications initiatives as appropriate (brand communications, advertising launch, and more)• Providing communications support for key executives.Developing, producing and maintaining brand communication materials and multi-media collateral that represent the company, our enterprise-wide offerings and differentiated value propositions.

Rochester, New York Metropolitan Area

Start-up providing parents and teachers with tools to help their students succeed with the Common Core standards.Developed content area lesson plans and practice exercises for adults (online)Built websiteLaunched brandHandled PRDeveloped all marketing and PR plansTook start-up from incubation through first year launch

50 N. Plymouth Ave. Rochester, Ny

Responsible for all aspects of marketing including: analysis, strategy, planning and budgeting through implementation, branding, messaging, media planning and buying, stakeholder buy-in and tracking. Execute via PR, social media, advertising, design, special events, partnerships, grants and more. Main areas of focus: • To communicate positioning, value proposition and brand messaging to both new, existing and potential students • Support growth in enrollment • To utilize institutional marketing and PR to raise brand awareness • To manage all marketing and brand messaging across all online and offline media • To perform a leadership role in marketing while educating stakeholders • To track and evaluate ROI • To build relationships with outside companies for promotion and collaboration

280 State Street, Rochester, Ny

Responsible for strategic brand planning and marketing integration to boost sales, profitability and overall brand positioning. Execute via online and offline solutions.Main areas of focus:• Brand and business building• Assisting with development activities• Driving strategic alliances• Developing marketing mix and strategies

1163 Pittsford-Victor Road, Pittsford, Ny

Scene Genesis was acquired by industry leader Mitchell 1Responsible for all marketing strategy and budgeting, social media and online marketing, public relations, copywriting, advertising and media buying, internal communications, branding and design for rapidly-growing company. • Social media: Created industry-leading blog and podcast series, supported by tools such as X, Facebook, YouTube and other apps. Industry editors regularly read and picked up stories from our blog. The blog and podcast series were covered nationally in the industry press. Social media tools generated sales leads, provided a channel for customer support and reinforced brand messages.• Branding: Boosted the company’s name and product recognition both domestically and internationally. Oversaw creation of new corporate brand.• Public Relations: Increased article placements and industry coverage by over 100% in six months; this led to sales of over 2 million as well as new marketing contracts and partnerships. Work included pitching, writing, editing, online content creation, releases and white papers.• Tradeshow/event: All pre-and onsite planning and execution for national and regional shows as well as customer recognition events and product demos.

Bs, Art

Grad Cert, Interactive Media