With a rich and diverse career spanning executive-level leadership roles in the customer experience and communications industry, I bring extensive expertise to the development of insight-driven strategies and the implementation of transformative programmes across the customer journey. My professional journey has taken me through the intricacies of both B2C and B2B markets, addressing significant customer growth challenges in sectors such as Banking, Credit Cards, Insurance, Tech, Telecommunications, FMCG, Automotive, and Local Government across the UK, Australia, and New Zealand.I've consistently demonstrated a proven track record in leading and motivating large cross-functional teams, navigating complex stakeholder landscapes, and driving substantial business growth through the execution of transformative customer experience programmes. My skills extend to influencing at CEO/Board level, business planning, revenue generation, solving complex customer experience challenges, marketing and brand strategy, as well as customer acquisition, retention, and NPS strategy development.I have honed my expertise across the marketing funnel, including brand, retail, CX, website/e-commerce platform development, digital strategy, Martech, CRM/data-driven marketing programmes. I am also skilled in sustainable customer experience strategy and I am committed to authentic collaboration in upholding Te Tiriti o Waitangi.Throughout my career, I have held pivotal roles such as General Manager at FCB, Managing Partner at DDB/TRACK and was Head of Ogilvy One in Australia, the country's largest customer experience agency.Currently, CEO at Waitapu Group, I have the privilege of leading a rich and unique stable of services across our various Agencies, offering unparalleled opportunities for NZ Marketers to grow.