Erica Bibeau Email & Phone Number

St Louis Park, Minnesota, United States

Serves as a trusted strategic advisor to non-profit and private-sector clients, helping share their powerful stories and protect company reputation through innovative communication strategies.

Brought in to lead internal marketing communications efforts in support of UnitedHealth Group establishing a centralized digital strategy team to drive operational savings, simplicity across consumer and provider digital experiences, accelerating growth, shifting to a platform-based approach, and improving equitable care access and health outcomes.

Led the marketing communications efforts supporting the continued growth of a new, innovative product offering with potential to change the lives of people living with diabetes through continuous data and insights coupled with expert, personalized guidance.

Minnetonka, Mn

Provided collaborative partnership, strategic counsel and program execution services supporting the communications priorities for some of UnitedHealth Group’s largest strategic initiatives.

Greater Minneapolis-St. Paul Area

Led the ongoing product development and strategic direction of an integrated, personalized, social-enabled intranet serving nearly 200,000 UnitedHealth Group employees. In just 18 months’ time, led the strategy to drive internal social adoption from just 19 percent (after eight years in house) to more than 70 percent.

Eden Prairie, Mn

Provided collaborative partnership, strategic counsel and program execution services in support of the communications priorities for one of UnitedHealth Group’s largest strategic initiatives, the Rally program. Worked closely with executives across UnitedHealth Group, Optum and Rally Health, lead the development and execution of internal and external communications activities to advance UnitedHealth Group’s/Optum’s business objectives with all key constituents: customers, prospects, consumers, employees and the broader health care community.

Coon Rapids, Mn

Key player in building Connextions' health insurance exchange business, focusing on employers and their retirees, and working with clients to drive ongoing satisfaction.

Eden Prairie, Mn

Worked with corporate-level executives and clients across Optum and OptumHealth, supporting long- and short-term communications needs, including strategic planning and communications program management.

Golden Valley, Mn

Managed the strategic planning for, and oversaw the day-to-day management of, OptumHealth’s intranet, supporting an employee base of 17,000 employees.

Richfield, Mn

Developed the strategy and managed the implementation of an integrated marketing communications program for the CIO and an IT department that grew to 900+ associates as the result of two companies coming together to form one.Worked with a broad base of customers across the enterprise with diverse challenges and needs, providing them marketing and communications services, to include project-related communications planning and execution as well as Web project management leadership.

Led the chapter's member communications efforts.

Managed the public affairs and employee communications for a major Department of Defense program to include budget responsibility on projects with budgets over $50,000.Key player in the development of a Project Administration Office, which was aimed at improving project management processes and procedures, resulting in higher quality end products.

Interviewed sources and translated foreign intelligence documents as well as open-source materials (newspapers, etc.) which contained information relevant to U.S. forces to produce information intelligence reports for the Army. Assigned to four-month deployment in 1998 in support of screening operations of local nationals who wished to work on Tusla air base to determine potential threats to U.S. forces. Supervised and managed the development and training of junior counter intelligence agents.

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs

Bachelor of Arts, double major in Journalism and Mass Communications-emphasis in Public Relations, and International Studies.

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs

Bachelor Of Arts - Ba, Communication, Journalism, And Related Programs