In this role, I lead a marketing strategy team to leverage data and technology to enable and empower successful paid, owned, and brand marketing efforts while championing a major enterprise initiative to fuel market growth via AI and GenAI. This involves leading diverse cross-functional teams, including legal, data, engineering, and paid media, while reporting to the NYT's Vice President of Marketing & Media Strategy, CMO, and its Chief Growth Officer. Some accomplishments include:+ Spearheading a major cross-functional initiative across marketing, data analysis, engineering, and executive leadership to define and lead a high-impact AI marketing roadmap to optimize innovation, performance, and operational efficiency. + Overcoming the challenge of transforming a disconnected marketing organization by cultivating strategic partnerships, leveraging marketing use cases, and aligning on data needs and requirements. + Establishing the first data and MarTech strategy and gained cross-functional consensus on its core principles.+ Playing an integral role in forging a path to achieve 15M subscribers by increasing customer engagement and establishing expanded audience reach with added privacy and security leveraging new cookie-less technology. + Leading a major project to replace the existing customer data platform (CDP). Successfully launching project and seamlessly migrating to the new system, which better targeted audiences and reduced audience-building time from six weeks to 2-3 days. + Creating documentation, SOPs, and training on best practices to migrate audience building to a new team.

In this position, I led a direct team to build the first Digital Marketing Technology CoE from the ground up to help brands implement and optimize applications such as CDPs, DMPs, web analytics, personalization engines, and tag managers, and integrate with ad technology. Developed product playbooks, marketing materials, service packages, and pricing tiers. Some notables include:+ Launching a CDP consulting service, which included recruiting and training the CDP Go-To-Market team, solutions, and services to penetrate a ~$3B TAM CDP market.+ Building and cultivating a cross-functional, high-performing team to deliver 150% revenue growth and maximize ROI on technology investments while resolving complex business challenges and optimizing customer experiences.+ Driving revenue by entering into a co-selling arrangement, which involved defining product roadmap, sales leadership, identifying and securing partnerships, and developing a go-to-market strategy with a CDP platform.

In this role, I owned customer relationships for brands using Oracle Marketing and Data Cloud technologies. This included overseeing enablement, training, customer support escalations, and running QBRs to convey the value of the technologies. I also forecasted revenue for Oracle in terms of renewals and upsell opportunities and kept the CRM system updated with revenue and client information. Some highlights include:+ Successfully managing a portfolio of up to 15 concurrent marketing technology SaaS clients, generating $10M+ in ARR. Achieving a consistent 95%+ renewal/retention rate and renewed 100% TCV with 20% upsell value.+ Driving customer retention and recurring revenue generation by developing a holistic, data-driven approach to client marketing strategies. This resulted in increased adoption, renewals, and upselling opportunities.+ Spearheading efforts with Product and Commerce teams to relaunch and align DMP with commensurate data offerings for a new commercial data strategy. This included product vision, roadmap, and delivery and resulted in increasing revenue due to a boost in renewal rates.

Led DMP and audience segmentation across the USA Today national-to-local network, including specialty sports and lifestyle networks, to identify and build audience segments with brand 1st party data as well as 2nd and 3rd party sources and vendors. Created the role after DMP installed and stagnant after more than a year. Gathered requirements, background, gap analysis on the install. Drove purposeful data collection, segmentation for monetization, and set a roadmap for evolution. Rebuilt 1st party data collection for the network, developed 100s of audience segments for sale, and enabled Sales regarding data definitions and accurate reach projections.Managed relationships with technology and data vendors Adobe, Nielsen, BlueKai (Oracle Data Cloud/DataLogix), and more.Accomplishment:Secured 10+ million dollars in potential ad revenue losses. USA Today Network routinely under delivering targeted ads. Sales, ad trafficking, and revenue ops in the dark with last minute scrambling to solve daily, weekly. Took ownership of the problem, collaborated with stakeholders, scrounged for resources, and addressed technical changes. Published 1p and 3p data catalog, educated Sales and Accounts, and built processes with Sales and ad trafficking to obtain audience-targeted forecasts up front and remediate campaigns set to under-deliver before campaigns launched or before flight ended. Changed from active, emergency process to passive procedure with little engagement needed.

Managed team of program managers running operations for largest agency clients while personally orchestrating the largest brand's operations.Led application, execution, and campaign operations teams to administrate major customer marketing and advocacy engagements.Coordinated strategy and operations for large-scale, complex digital marketing/advocacy programs, data infrastructure, and engagement. Project manager for custom web, platform, campaign, and data engagements coordinating technical requirements across web development, creative, data science, and product engineering.Key achievements:Led complex campaign initiatives and communications engagements for largest agency brands -- key clients needed holistic management of their interconnected marketing and engagement operations. Success meant seeing the whole picture and also bringing the disparate pieces together. Managed 50+ projects, owned optimization and content updates to web and mobile, pulled and curated data, segmented audiences, and orchestrated 100+ email, SMS, Push, and direct mail campaigns in complexity ranging from moderate to severe.Acquired consumers for heightened membership -- brand sought customers for more valuable engagement. Starting with ~130 mil prospects, conducted data analysis, developed propensity models, and segmented audiences according to their propensity scoring and contactability. Orchestrated 50+ highly customized and tested email, phone, and direct mail campaigns to maximize conversion of ~30 mil "hand-raisers."

Managed nationwide consumer advocacy marketing operations of key customer account across email, phone, direct mail, and web platforms. Coordinated digital consumer community to identify and engage with key consumer advocates and champions for personalized outreach and activation. Project manager for all aspects of customer's operations including data, web, email, direct mail, and the complex linkages among them all.

Managed projects to develop websites, databases, and web applications (often all three) to accomplish customers' digital advocacy marketing objectives. Coordinated teams of front-end web developers, database analysts, graphic designers, and strategists. Owned customer relationships throughout the project process into "Go Live" and post-project support.