Eric C. Email & Phone Number

Phoenix, Az, Us

Phoenix, Az, Us

• Evolved SportsLine’s membership strategy with the focus on growing paid customer base, reducing churn, and improving metrics. Created and supervised the website’s pricing model, including promotions.• Identified and presented insights to determine future efforts such as target audiences. Monitored and optimized the sales funnel to improve customer experience and conversions.• The company achieved new record highs in Monthly Recurring Revenue in 2023 and 2024 during my… Show more • Evolved SportsLine’s membership strategy with the focus on growing paid customer base, reducing churn, and improving metrics. Created and supervised the website’s pricing model, including promotions.• Identified and presented insights to determine future efforts such as target audiences. Monitored and optimized the sales funnel to improve customer experience and conversions.• The company achieved new record highs in Monthly Recurring Revenue in 2023 and 2024 during my tenure.• On-air host and contributor to SportsLine Early Edge programming including NFL, college football, and golf content on CBS Sports Network, CBS Sports HQ, and YouTube. Contributed highly successful weekly picks videos for SportsLine's social media pages during football season.• Fantasy sports and gambling content writer for SportsLine.com and CBSSports.com. Show less

Arizona, United States

• Developed and executed the state’s ‘Plan to Win’ strategy including customer acquisition / retention, promotions, partnerships, & VIP outreach.• Reported on marketplace trends / dynamics, market share vs. competitors, and growth opportunities. Assisted in daily, weekly, and monthly financial and KPI reporting.• Provided background research and data analysis to support promotions and promotional development.

Phoenix, Arizona, United States

• Managed accounts for SEO, Social Media, Website, and Directory Listings campaigns. Regularly communicated and strategized with clients for organic growth opportunities.• Managed a book of business of more than 50 clients and $70,000 monthly.

Phoenix, Arizona Area

• Prepared and presented sales and marketing proposals. Responsible for on-air partnerships with clients.• Responsible for commercial traffic management and generated commercial logs for three stations to ensure effectiveness and maximize revenue. • On-air responsibilities including daily co-host of The Daily Blender on KQFN / 1580 The Fanatic, Monday through Friday, 3-6pm (formerly 1-3pm in 2017-2018). Contributed weekly web content to 1580TheFanatic.com.

Phoenix, Arizona Area

• Managed daily operations of projects for technology-related clients.• Supervised the scope and delivery of project items including one-pagers, digital infographics, and microsite creation / execution.• Maintained timelines via project management software for client projects and deliverables.

Phoenix, Arizona Area

• Prepared and distributed station program schedules for both KAZT 7.1 and 7.2 channels. • Negotiated show contract details with national syndicators and local paid programming advertisers. Responsible for acquiring shows including Seinfeld, Family Feud, and Who Wants to be a Millionaire to station’s programming lineup.• Developed and implemented all station on-air / online marketing and promotional campaigns, notably contests. Directed social media efforts on multiple platforms.•… Show more • Prepared and distributed station program schedules for both KAZT 7.1 and 7.2 channels. • Negotiated show contract details with national syndicators and local paid programming advertisers. Responsible for acquiring shows including Seinfeld, Family Feud, and Who Wants to be a Millionaire to station’s programming lineup.• Developed and implemented all station on-air / online marketing and promotional campaigns, notably contests. Directed social media efforts on multiple platforms.• Supervised multiple redesigns and maintained day-to-day management of the AZTV.com website including video, content, ad trafficking, analytics, and all station promotions related to the site. • Created all station one sheets, presided over the station's media kit, and serviced all research needs.• On-air show contributor to weekday morning talk programs The McMahon Group / The Morning Scramble. Show less

Phoenix, Arizona Area

• Performed public relations duties (including press release composition and media distribution), created marketing materials, and coordinated event details for clients.

Phoenix, Arizona Area

• Prepared sales proposals and positioning pieces for the eight local company-owned radio stations; analyzed local and national quantitative and qualitative data; assisted with quarterly market presentations for clients.• Aided in the creation and maintenance of the Clear Channel Radio Phoenix Research Website and e-mail marketing newsletter.