Initially hired as Head of Overseas Business, I was promoted to Director of Global Business in January 2024, transitioning to an executive-level position. In this role, I oversee MOCA’s global business operations, driving international expansion and ensuring successful market penetration across over 20 countries. My responsibilities encompass business development, marketing, customer support, and managing relationships with Value Added Resellers and integration partners.• Spearheaded… Show more Initially hired as Head of Overseas Business, I was promoted to Director of Global Business in January 2024, transitioning to an executive-level position. In this role, I oversee MOCA’s global business operations, driving international expansion and ensuring successful market penetration across over 20 countries. My responsibilities encompass business development, marketing, customer support, and managing relationships with Value Added Resellers and integration partners.• Spearheaded the product direction for Airfob Space, a cutting-edge cloud-based access control solution.• Developed and executed go-to-market strategies that expanded MOCA’s presence in key international markets.• Built and nurtured strategic partnerships with a network of more than 10 global Value Added Resellers, significantly increasing revenue and market reach.• Led the integration and successful launch of Apple Wallet access credentials for Airfob Space.• Managed a cross-functional team responsible for international business development, marketing, customer support, and training.• Established comprehensive customer support channels, including a knowledge base, training videos, and a ticketing system, improving customer satisfaction and support efficiency.• Planned and hosted over a dozen webinars and represented the company at more than eight international trade shows, enhancing brand visibility and engagement. Show less

I founded and led Bright Shiny Robot, a boutique marketing consulting agency specializing in providing tailored solutions for technology companies ranging from startups to industry giants like Samsung. In this role, I was responsible for overall business strategy, client acquisition, and service delivery, as well as mentoring and consulting for various portfolio companies supported by government organizations.• Launched and grew a boutique marketing consultancy, establishing a client… Show more I founded and led Bright Shiny Robot, a boutique marketing consulting agency specializing in providing tailored solutions for technology companies ranging from startups to industry giants like Samsung. In this role, I was responsible for overall business strategy, client acquisition, and service delivery, as well as mentoring and consulting for various portfolio companies supported by government organizations.• Launched and grew a boutique marketing consultancy, establishing a client base that included major tech firms, government organizations, and promising startups.• Provided strategic marketing consulting services, helping clients to develop and implement effective go-to-market strategies.• Mentored and advised portfolio companies supported by Gyeonggi Center for Creative Economy, Seoul Global Startup Center, and other Korean government organizations, contributing to their growth and success.• Developed and executed customized marketing campaigns that drove client growth and brand recognition in competitive markets. Show less

As Co-Founder and Chief Operating Officer of G3 Partners, I played a pivotal role in building the company from a two-person startup into a 17-person agency with over $1 million in annual recurring revenue (ARR) within just two years. G3 Partners is a marketing and PR agency dedicated to helping tech SMEs and startups across Asia expand into global markets.• Grew the agency from inception to a 17-person team, driving over $1 million in ARR within two years.• Spearheaded business… Show more As Co-Founder and Chief Operating Officer of G3 Partners, I played a pivotal role in building the company from a two-person startup into a 17-person agency with over $1 million in annual recurring revenue (ARR) within just two years. G3 Partners is a marketing and PR agency dedicated to helping tech SMEs and startups across Asia expand into global markets.• Grew the agency from inception to a 17-person team, driving over $1 million in ARR within two years.• Spearheaded business development and strategy for the agency’s crowdfunding practice, enabling numerous startups to raise more than $1.6 million and gain market traction.• Established and led the agency’s blockchain practice, overseeing Initial Coin Offering (ICO) preparation for more than 12 companies, including the ICON Foundation.• Managed key client relationships, ensuring the delivery of high-quality marketing and PR services that resulted in sustained client satisfaction and retention.• Played a hands-on role in the agency’s operations, from team recruitment and management to financial planning and process optimization.• Conceived of and served as Editor in Chief of The Iconist blog, a strategic initiative to increase public awareness and generate discussion around the ICON (ICX) cryptocurrency, which attracted as many as 30,000 monthly readers. Show less

As Vice President at KorCom Porter Novelli, I was responsible for managing a portfolio of high-value clients, overseeing digital practice development, and driving large-scale marketing campaigns across multiple countries. My role involved not only client management but also expanding the agency’s digital capabilities and leading significant marketing initiatives.• Oversaw more than $1 million in business for key clients, including LG Electronics, ensuring high levels of client… Show more As Vice President at KorCom Porter Novelli, I was responsible for managing a portfolio of high-value clients, overseeing digital practice development, and driving large-scale marketing campaigns across multiple countries. My role involved not only client management but also expanding the agency’s digital capabilities and leading significant marketing initiatives.• Oversaw more than $1 million in business for key clients, including LG Electronics, ensuring high levels of client satisfaction and campaign success.• Led the development and expansion of the digital practice area, enhancing the agency’s service offerings and competitive positioning.• Directed a complex, six-country influencer campaign with a budget of $500,000 to promote a new phone launch for LG Electronics, significantly boosting the product’s market visibility.• Played a key role in business development efforts, contributing to the agency’s growth and success in securing new business opportunities. Show less

As Vice President of Marketing at Shakr Media, a startup focused on democratizing video advertising for small businesses, I was responsible for developing and executing the company’s marketing and media strategy. My work contributed significantly to user growth and brand visibility, as well as laying the foundation for the company’s CRM, user testing, and reporting frameworks.• Implemented an integrated marketing strategy that led to a tripling of registered users and created videos… Show more As Vice President of Marketing at Shakr Media, a startup focused on democratizing video advertising for small businesses, I was responsible for developing and executing the company’s marketing and media strategy. My work contributed significantly to user growth and brand visibility, as well as laying the foundation for the company’s CRM, user testing, and reporting frameworks.• Implemented an integrated marketing strategy that led to a tripling of registered users and created videos from February to September 2014.• Drove a 400% monthly increase in customer video views during the same period, significantly enhancing user engagement and platform utilization.• Earned high-profile media placements in outlets such as The New York Times, TechCrunch, Video Ad News, TechInAsia, and Taiwan’s TVBS cable news network, boosting Shakr Media’s visibility and credibility.• Grew the marketing team from one to five members, while also overseeing business development efforts that aligned with the company’s strategic goals.• Contributed to the executive team in setting the product roadmap, ensuring that marketing insights were integrated into product development and strategy. Show less

As Digital Manager at Edelman, I led a team of digital marketing specialists in developing and executing online marketing programs for a diverse portfolio of clients in Korea and overseas. My role involved managing cross-platform campaigns, delivering training sessions, and significantly increasing the agency’s digital revenue.• Led a team of eight digital marketing specialists, including account executives, graphic designers, and developers, to create and execute comprehensive digital… Show more As Digital Manager at Edelman, I led a team of digital marketing specialists in developing and executing online marketing programs for a diverse portfolio of clients in Korea and overseas. My role involved managing cross-platform campaigns, delivering training sessions, and significantly increasing the agency’s digital revenue.• Led a team of eight digital marketing specialists, including account executives, graphic designers, and developers, to create and execute comprehensive digital marketing campaigns across platforms like Twitter, Facebook, and blogs.• Increased Edelman’s year-on-year digital revenue by 50% from FY12 to FY13, demonstrating strong commercial growth through effective digital strategies.• Developed and executed a content-based strategy that grew the KOTRA Advanced Technology and Design Facebook page from 17,000 to 400,000 fans in just nine months.• Authored the overarching digital publicity and outreach plan for the 2018 Pyeongchang Winter Olympics, contributing to the event’s global visibility.• Worked on SK Telecom’s SNS Social Relay campaign, which earned an honorable mention at the PRWeek Asia Awards 2013. Show less

As International Marketing Manager at Daumsoft Inc, I held a dual role as both an international spokesperson and a strategic marketing leader. I was responsible for driving international business development, interpreting online findings into actionable marketing insights, and leading the creation of new analysis tools for global markets.• Successfully negotiated partnerships with global firms in complementary fields, resulting in approximately $700,000 in new business in a single… Show more As International Marketing Manager at Daumsoft Inc, I held a dual role as both an international spokesperson and a strategic marketing leader. I was responsible for driving international business development, interpreting online findings into actionable marketing insights, and leading the creation of new analysis tools for global markets.• Successfully negotiated partnerships with global firms in complementary fields, resulting in approximately $700,000 in new business in a single year.• Initiated and led the development of a new analytics dashboard tailored for international markets, generating over $500,000 in contracts within one year.• Secured significant international and domestic media coverage for Daumsoft, including by Reuters, by promoting research related to current events and social issues, enhancing the company’s global reputation.• Organized and planned international participation in the 6th Annual Opinion Mining Workshop, sponsored by Daumsoft and TNS, which attracted more than 250 industry professionals.• Spearheaded Daumsoft’s social media outreach, creating a new sales and marketing platform that significantly increased the company’s market presence. Show less

As a Senior Associate at Burson-Marsteller Korea, I was responsible for creating and executing strategic corporate communications programs for both consumer and B2B clients. I also served as the Digital Strategist for the Seoul office, where I led digital initiatives, trained clients and staff, and contributed to the agency’s growth in the digital domain.• Led a five-country blogger relations campaign for LG Electronics, resulting in more than $1.5 million in media value, representing… Show more As a Senior Associate at Burson-Marsteller Korea, I was responsible for creating and executing strategic corporate communications programs for both consumer and B2B clients. I also served as the Digital Strategist for the Seoul office, where I led digital initiatives, trained clients and staff, and contributed to the agency’s growth in the digital domain.• Led a five-country blogger relations campaign for LG Electronics, resulting in more than $1.5 million in media value, representing an 850% ROI.• Developed and implemented a social media strategy for LG Electronics’ Home Entertainment division, including comprehensive guidebooks that were used for several years.• Authored detailed reports that translated complex new technologies, such as 120 Hz driving, into accessible language for analysts and bloggers, improving the accuracy and impact of media coverage.• Crafted online and offline marketing strategies for the launch of LG phones, including the Shine, KF600, Viewty, Viewty Smart, ARENA, and Mini models, contributing to successful product launches.• Provided speechwriting and on-site support for LG executives during major trade shows such as Mobile World Congress.• Wrote advertorial content for clients such as LG Electronics, Jeju Free International City Development Center, and Seoul City, with placements in publications like Time, Newsweek, and Asian Investor. Show less

As Online Content Assistant for the Democratic Senatorial Campaign Committee (DSCC), I played a key role in maintaining the organization’s e-mail supporter database and creating content for the DSCC website and affiliated microsites. My work was instrumental in expanding the DSCC’s online influence and significantly boosting fundraising efforts.• Raised over $2.5 million as a junior member of the team responsible for targeted Internet communication, including mass e-mails and website… Show more As Online Content Assistant for the Democratic Senatorial Campaign Committee (DSCC), I played a key role in maintaining the organization’s e-mail supporter database and creating content for the DSCC website and affiliated microsites. My work was instrumental in expanding the DSCC’s online influence and significantly boosting fundraising efforts.• Raised over $2.5 million as a junior member of the team responsible for targeted Internet communication, including mass e-mails and website content.• Developed and implemented a system for analyzing the effectiveness of online campaigns, utilizing complex metrics to inform strategic decisions and optimize future campaigns.• Acted as a liaison to political bloggers, enhancing the DSCC’s online presence and influence within the digital political sphere.• Created and managed content for DSCC.org and several microsites, driving engagement and ensuring the delivery of key political messages to a broad audience. Show less