Eric G. Email & Phone Number

Arvada, Co, Us

Arvada, Co, Us

Remote

Brands I have worked with: Noodles & Co., United Methodist Women, Launch Inc., NREL, & locally owned businesses in ColoradoI remotely work with other creative professionals to lead various projects, spanning branding, web & email design, corporate event collateral, design systems, icons, guides, and presentations. I understand the need to be flexible and constantly adapt to changing priorities, project deadlines, and design styles. Working as a freelance Creative Director allows me to work with brands to create and tell their own unique stories.

Denver, Colorado, United States

I led brand design at Truework, collaborating with cross-functional teams across the company to complete brand-focused projects that span event design, website development, employer branding, design systems, presentations, creative copywriting, and everything in between. I intertwine brand stories with compelling, unique visuals to increase brand awareness and drive increased adoption. I am going beyond the design system and brand guide to incorporate data to better inform design decisions.Highlights:- Refreshed Truework's branding from the ground up, with intentional led design choices for illustrations, photography, icons, and colors- Created large-scale event graphics, managed swag vendors and orders- Rethought the visual system and brand design system by creating an easy-to-use library in Figma- Managed website updates and created custom HTML emails- Monitored and A/B tested new advertising creative for Google Ad words and LinkedIn to improve conversion/awareness performance

Denver, Colorado, United States

Remote

At Untapped, I worked closely with product and marketing to create various collaterals for our DEI recruiting platform and led the overall brand direction.Highlights:- I refreshed the brand guide to a more human approach based on what Pentagram handed off.- Created a new illustration style, icons and redefined all visual elements- Designed a new email framework with a mobile-first focus in Hubspot- Worked on event design, people team requests, one-pagers, demand gen advertising, website design & updates- Started a new project management workflow in Asana to track better design time, projects, and workloads of the team

Remote

I led brand design as the sole graphic designer on the marketing team, working in a fast-paced remote environment while managing multiple design requests in Asana. My work varied from guides, blog imagery, and advertising to internal swag requests and large-scale event booth design.

Denver, Colorado

At Evolve (Vacation Rental), I led all things Brand Design, working in tandem with the senior Copywriter and mentoring other Graphic Designers on various projects, from the design of the rebranding and large wall graphics in the office to the design and code of emails, landing pages, and the website.Highlights: - Rebranded company with new look & feel- Created new illustrations, icons, swag to fit new branding- Developed the creative request project management flow & managed all creative requests- Oversaw creation of B2C branding- Created lead-generating emails and landing pages to drive signups- AB tested and iterated advertising using click/engagement data to drive designs

Denver, Colorado

I joined Evolve as the first professional graphic designer on the marketing team. My first task was to bring the company's design up to speed with modern design trends by keeping the current foundations of the brand/logo and focusing on areas that were revenue-driving first and then slowly updating the rest of our content.

Golden

I worked with a team of designers and content writers to complete various marketing-related and internal projects. I managed my workflow, consistently met deadlines, and worked on multiple projects simultaneously, always being flexible to shifting priorities. The projects that I worked on consisted of printed collateral pieces, web design/development, trade show materials, and coding emails.

Fort Collins, Colorado Area

All of the department's graphic design needs rested on my shoulders. Created a variety of collateral, from the creation of fliers and ads to annual reports and internal documents, and the conceptualization and implementation of a new advertising campaign.

Fort Collins, Colorado Area

Worked with the founders to design a variety of projects. Created branding and multiple websites for the launch of a new product that was successfully funded through Kickstarter.

Fort Collins, Colorado Area

Managed and created online/print advertising for various clients in Fort Collins. Created and maintained a website for the print version of their Rate Card, which won First Place at CNBAM for the best online rate card in the nation.

Bachelor Of Fine Arts (B.F.A.), Graphic Design

Activities and Societies: AIGAI graduated from Colorado State University with a Bachelor of Fine Arts in Graphic Design and a minor.

Education record