Elizabeth Haberkorn Email & Phone Number

Lockport, Il, Us

Chicago, Il

• Provided strategic direction for marketing campaigns to support revenue and growth goals of the employer solutions division.• Drafted copy, created templates, and executed email marketing initiatives via preferred marketing platform to ensure successful and timely execution of all campaigns.• Salesforce administrator and developer to support the success of the employer solutions sales and operations team.• Developed custom layouts, validations rules, and workflows in Salesforce for better user experience and increased utilization of Salesforce tool.• Created Salesforce reports and dashboards to help support strategic direction and decision making by leadership.• Facilitated bi-weekly meetings to ensure sales team was actively pursuing and capturing business opportunities for a healthy opportunity pipeline.• Refined, developed, documented, and implemented business processes to streamline cross-department workflow.• Worked cross-functionally with public affairs and marketing to ensure the department marketing initiatives were aligned with overall organizational goals and branding standards.• Developed and maintained product line sales sheets and other promotional materials to meet the marketing needs of the employer solutions sales team.• Managed employer solutions website and collaborated with Advocate Aurora web administration team to maintain a relevant and user-friendly webpage. Drafted copy for webpage and any necessary sub-sites.

1. Develop project plans, timelines, and marketing strategies for new and existing cause marketing programs.2. Facilitate project team meetings to keep internal and external stakeholders up to date on project timelines, key milestones, and strategy and creative development. 3. Write copy and provide creative direction to guide development and execution of approved program strategy.4. Work cross-functionally within the organization to launch direct marketing initiatives.5. Build campaign wrap-ups for internal directors of national partnerships to highlight campaign successes and value of partnerships. 6. Develop and execute ad-hoc marketing initiatives and specialty requests such as urgent need campaigns.7. Manage youth donor contact strategy by developing copy and providing creative direction to cultivate and renew 16-18 year old donor segment.

1. Leads client story, photo and video collection to capture compelling assets for use in online and offline direct marketing materials. This includes managing the resource collection budget, overseeing freelance photographers, and travel several times per year for site visits to food banks and agencies for interviews and photo sessions with the clients our network serves. 2. In conjunction with Feeding America’s direct marketing agencies, and the communications team, develops an annual resource collection plan and calendar. Meets regularly with all stakeholders to ensure that the plan is on track.3. Develops and maintains network relationships to ensure that resources collected are representative of the entire network.4. Plays a key role in the successful, accurate and timely execution of direct mail appeals, newsletters, and other direct marketing initiatives (with primary focus on offline efforts). Reviews strategy documents, creative briefs, mockups (multiple versions), and audience selection grids in collaboration with DM Managers to guide agency development of projects and execution of various appeals.

Chicago, Il

1. Reviewed creative briefs and creative mockups (multiple versions) in collaboration with DM Managers to guide agency development of projects and execution of various appeals. 2. Actively participated in acquisition and cultivation strategic planning meetings to ensure program effectiveness and implementation of strategy as laid out in the annual plan, creative briefs, and manager input.3. Processed, tracked, and coded invoices and ensures check requests are handled in a timely manner4. Managed intern (when staffed) to support wider Direct Marketing needs including mail sample filing, meeting set up, stewardship activities, data clean-up work, etc.

Chicago, Il

1. Project managed development of direct mail fundraising appeals in collaboration with internal staff and direct response vendors 2. Provided critical input at creative stages to guide agency development of direct mail appeals 3. Traveled with Communications department to gather content to be included in donor communications4. Supported Direct Marketing Operations Manager in managing department budget 5. Managed Direct Marketing Intern to support overall departmental needs 6. Managed work teams Microsoft SharePoint Workspace

1. Managed matching gift program including verifying donations, arranging execution and submission of forms2. Worked with the Direct Marketing work team by reviewing all direct marketing materials to ensure backend detail was accurate3. Worked with account managers and Finance Department to accurately code all revenue according to donor intent 4. Managed corporate and foundation gift acknowledgement process5. Managed corporate and foundation hard files and database records

1. Entered daily charges into hospital charge master2. Completed Daily Charge Summary to be sent to corporate offices daily3. Reconciled patient charges made by reviewing all physician dictations4. Assisted Program Director with various marketing mailings and programs5. Reconciled weekly and month end statistics with Program Director to ensure accuracy of budgeted growth and supplies