Helping a great team grow a great company with great product, culture and vibe.Enjoy it this spring. check it out www.montaukbrewingco.com

Mission, a creative agency that specializes in big ideas across experiential, social, influencer and press to drive big results for great brands, with offices in NYC, London and San Francisco. Sold to @Trokia

MICROSOFT – Online Services Division – Seattle, CA - 2009-2012General Manager, Worldwide Marketing BING and MSNRecruited back to Microsoft to build brand and competitive differentiation for BING launch. Created and defined “Decision Engine” strategy and focus on vertical segments. Built and executed brand launch. Selected and managed agency partnerships from awareness to performance metrics. Worked across all Microsoft teams to drive new identity and brand for Microsoft search product. Created most effective and collaborative brand launch since xbox. Partnered with sales, engineering and product management to build clearly articulated vision to achieve specific metric and growth goals against google. Delivered all aspects of the marketing mix - from visual identity to ROI metrics.• Increased awareness from 8% of Live Search to 72% in one year.• Built and executed global launch - with specific campaigns in United States, Canada, United Kingdom and Australia.• Vertical consumer focus - Targeted specific consumer segments - Travel, Fashion, Local and Entertainment – built successful launch campaigns focused on industry influentials and consumer targets. • Multi discipline marketing from creative to execution – managed team responsible for all online and offline campaigns, SEM, mobile, TV – drove efficient marketing spend and ROI on all budgets. • Outperformed Microsoft’s average index scores for leadership of the company’s work/health survey, including Performance Manager, Immediate Manager, Job Satisfaction, Career Development, and Work Group Health.• Promoted team members and helped others earn recognition through effective training, coaching, and development, creating a team atmosphere and shared goals.

Over 10 years I ran corporate marketing, online services consumer marketing and finally USA and global ad sales marketing and support via an industry leading b2b marketing team, positioning online and msn as ‘must buy’ properties.