Eamon Cuddy Email & Phone Number

New York, Ny, United States

FMCG Direct is a data-driven, omni-channel marketing consultancy that enables banks, investment firms, insurance companies and other financial institutions to profitability acquire, cross-sell and retain consumer and small business relationships.In my role, I spearhead omni-channel marketing campaigns and partner with our banking clients to shape and optimize their B2B and B2C campaign strategy by delivering actionable test-and-learn roadmaps and performance reporting.I manage multiple data resources, driving ideation and implementation of client- specific lookalike and responder models, identification of key insights and growth opportunities, and execution of data-driven campaign targeting strategy.

Greater New York City Area

Greater New York City Area

Greater New York City Area

- As part of the firm’s sales team, I researched and mapped corporate structures of industry specific firms to plan and implement ideal sales operations. Analyzed the statistics on sales meetings scheduled as well as conversion rate on sales for prospective leads through Salesforce to identify the ideal job positions to target in various industries.- Mined efficiently for thousands of targeted personnel in selected industries and firms. As a direct result of my efforts, multiple business opportunities are currently in negotiations with the firm.- Exposed to quantitative side of the business as well. Worked with production team analyzing companies’ income statements and balance sheets. - Learned to recognize key criterion on financials that were associated with strong financial ratings within firm’s models. - Continued with remote analytical and sales work during this academic year.

Princeton, Nj

- Analyzed website conversions to customer purchase patterns. - Calculated profit/loss for 3 product lines. Recommended pricing structure to support company expansion. - Audited company expenses for 3 product lines. - Continuing to work remotely on assigned projects throughout the academic year.

Developed website call-to-action strategy, created images, updated company websiteLinked website lead conversion strategy to automated marketing programCreated tracking spreadsheets to measure website conversion success

Facilitated weekly discussions with an assigned freshman student group on academic, personal, and social issues.

Coached basketball summer camp for middle school boys. Organized and coached basketball games and supervised swim drills

Bachelor Of Arts, Economics Major. Spanish Minor.

Activities and Societies: Student Investment Committee, Varsity Basketball Team - 2nd Overall in NESCAC, Sweet Sixteen NCAA. Grade point.

Summer Coursework, The Political Economy Of Public Policy

Grade Point Average - 3.75

H.S. Diploma

Activities and Societies: Varsity Basketball Captain on Conference Championship Team, Peer Leader, Sports for KidsA.P. Scholar.