Eamon Hoolihan Email and Phone Number
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Senior level digital marketer and conversion expert with strong experience both agency and client side in the UK, Europe and NZ. Currently developing new digital sales functionality, driving conversion and establishing the A/B testing function at ASB, New Zealand's leading digital bank.Experienced in recruiting, training and developing high performance digital teams, including New Zealand's best conversion strategy team and the search team responsible for several Gold Medal Winners at The Beacons and CAANZ media awards.I've worked with dozens of tier one clients, particularly in the finance, travel and fashion e-commerce spaces. I've driven significant ROI gains for many complex large-scale accounts, through winning A/B tests and data driven performance media and search campaigns.Winner of numerous digital marketing awards, post-graduate training in digital marketing and Optimizely, Google Optimize 360, Analytics & AdWords certified.
Conversion Rate Experts
View- Website:
- conversion-rate-experts.com
- Employees:
- 17
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Conversion Optimization ConsultantConversion Rate Experts Oct 2017 - PresentEdinburgh, Scotland, United KingdomConversion Rate Experts (CRE) is the world’s leading agency for conversion rate optimization (CRO). CRE increases the profits of businesses scientifically by analyzing their websites’ visitors, creating optimized pages, and then A/B testing them to measure the improvement.
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Digital Sales ManagerAsb Bank Aug 2016 - Oct 2017AucklandCross-functional role at New Zealand's leading digital bank, responsible for developing website content and functionality to drive digital sales.Leading the implementation of the bank's A/B testing programme, including setting up tools such as Clicktale and Adobe Target, developing methodology, training, internal communications & championing a culture of testing and data driven decision making. -
Head Of Conversion & AnalyticsFirst Digital Aug 2015 - Jul 2016AucklandHeading up the agency's CRO product offering, executing hundreds of A/B tests across our portfolio of e-commerce, Saas, travel & finance clients & more than tripling conversion revenues over 18 months.Established and trained a tight knit team of Optimizely certified conversion consultants. Developed and managed the agency's CRO product and methodology. Led supplier relationships with Optimizely, Visual Website Optimiser, Google and research tools including CrazyEgg, Qualaroo, UserTesting.com, Formisimo, Google Analytics and more. Developed sales strategy, marketing collateral & case studies.Represented the agency at industry events, including speaking on conversion and leading round-table discussions.Optimizely certified and one of the first in the world to achieve Google Optimize 360 certification.Please take a moment to review the following recommendations from my colleagues. -
Principal ConsultantFirst - Digital Marketing Dec 2013 - Jul 2015AucklandPrincipal consultant helping my clients drive more revenue through conversion rate optimisation, analytics, search & performance marketing. CRO lead for the largest travel and fashion e-commerce companies in Australasia, developing and executing A/B tests based on genuine customer insights.
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Search & Performance DirectorDraftfcb New Zealand Jan 2012 - Dec 2013AucklandSearch Director at DraftFCB in Auckland leading a team managing search, performance & conversion campaigns for dozens of top tier clients including PAK'nSave, New World, JR Duty Free, Electricity Authority, ACC, L'Oreal, Maybelline, Mitre 10, Sony, Paper Plus, Cerebos Greggs, UNICEF, BMW and MINI.Part of an award winning team for several CAANZ Best in Show & Gold Medal winning campaigns including What's My Number, The Journal & Making DIY Easy As. -
Brand & Advertising Manager (Contract)Wyndham Worldwide & Group Rci Jun 2009 - Feb 2010Responsible for new customer acquisition, particularly through conversion optimisation, search, performance, affiliates, marketplaces, online partnerships, trade and PR.
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Account ManagerAttacat Apr 2008 - Jun 2009Account manager working with clients to improve their ROI from paid search, search engine optimisation and conversion.
Eamon Hoolihan Skills
Eamon Hoolihan Education Details
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Marketing Communications, Consumer Behaviour & Statistics -
Institute Of Direct MarketingDigital Marketing
Frequently Asked Questions about Eamon Hoolihan
What company does Eamon Hoolihan work for?
Eamon Hoolihan works for Conversion Rate Experts
What is Eamon Hoolihan's role at the current company?
Eamon Hoolihan's current role is Conversion Optimization Consultant.
What is Eamon Hoolihan's email address?
Eamon Hoolihan's email address is ea****@****b.co.nz
What is Eamon Hoolihan's direct phone number?
Eamon Hoolihan's direct phone number is (027) 544*****
What schools did Eamon Hoolihan attend?
Eamon Hoolihan attended University Of Auckland, Institute Of Direct Marketing.
What are some of Eamon Hoolihan's interests?
Eamon Hoolihan has interest in Html, Conversion Optimisation, Economic Empowerment, Health And Fitness, Education, Analytics, Science And Technology, Javascript, Tennis, Search Marketing.
What skills is Eamon Hoolihan known for?
Eamon Hoolihan has skills like Digital Marketing, Sem, Google Analytics, Ppc, Google Adwords, Seo, Conversion Optimization, Online Marketing, Online Advertising, Organic Search, Digital Strategy, Analytics.
Who are Eamon Hoolihan's colleagues?
Eamon Hoolihan's colleagues are Martin Stone, Casey Bell, Art Crowley.
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