Senior level digital marketer and conversion expert with strong experience both agency and client side in the UK, Europe and NZ. Currently developing new digital sales functionality, driving conversion and establishing the A/B testing function at ASB, New Zealand's leading digital bank.Experienced in recruiting, training and developing high performance digital teams, including New Zealand's best conversion strategy team and the search team responsible for several Gold Medal Winners at The Beacons and CAANZ media awards.I've worked with dozens of tier one clients, particularly in the finance, travel and fashion e-commerce spaces. I've driven significant ROI gains for many complex large-scale accounts, through winning A/B tests and data driven performance media and search campaigns.Winner of numerous digital marketing awards, post-graduate training in digital marketing and Optimizely, Google Optimize 360, Analytics & AdWords certified.
Listed skills include Digital Marketing, Sem, Google Analytics, Ppc, and 41 others.