I work as a customer experience and JTBD/ODI (‘Jobs to be Done’/’Outcome-Driven Innovation) innovation and growth strategy specialist. I work as an associate for Beyond Philosophy (2004- ) and as an independent JTBD/ODI practitioner (Certified Strategyn trained, worked as a Strategyn Inc associate 2006-2017). Projects include:Innovation/growth strategy (JTBD/ODI):• Delivered JTBD study for an online food order and delivery service company to inform revenue growth strategy for main and adjacent markets • Delivered JTBD study and helped develop NPD strategy for 5 year revenue growth plan for a food manufacturer• Delivered an innovation project for a Scandinavian IPTV company including detailed opportunity assessment, prioritisation and segmentation. Wrote a short report on the future ‘Access, Management and Interaction with TV Content In and Outside the Home’. • Delivered a study across 4 international markets for global pharma group identifying significant growth opportunities using needs based segmentation. The study included recommendations for effective market entry and growth in an overcrowded market.• Delivered a study and strategy for a major global provider of wound care products resulting in 9% new revenue growth within 6 months in a flat market.Customer Experience (CX)• Delivered customer journey mapping, customer research (Emotional Signature TM), customer experience strategy, and detailed recommendations for step change in CX performance for a leading UK water and water recycling company.• Delivered customer journey mapping, evaluation and recommendations for step change improvement of 5 major journeys for leading beer business.• Delivered a competitive analysis, journey mapping and review of 10 major customer experiences for a major mobile company. CX Training• Designed and delivered customised ‘CX for Managers’ training for leading telco, financial services and other clients.