Anthony Porter Email & Phone Number

Bluestar360 is a division of Bluestar Behavioral, LLCAdvise and facilitate successful buy-side and sell-side transactions in behavioral health, substance use, and medical practice space, resulting in favorable financial gains for clients.Conduct comprehensive market and competitive analysis, providing valuable insights that inform investment strategies and support effective decision-making.Develop compelling Confidential Information Memorandums (CIMs) and investment pitch materials, increasing investor interest and successful fundraising efforts for target companies.Advise business development and commercialization strategies for existing portfolio companies, contributing to revenue growth and market expansion.Match capital needs for portfolio companies through strategic equity financing, debt financing, and alternative financing options.

King Of Prussia, Pa, Us

Senior Corporate Director responsible for direction of business development and enterprise-wide initiatives, including partnerships and customer acquisition. Leadership oversight of multi-facility directors and teams to expand market share, develop new markets, and disrupt competition.Spearheaded a cross-functional team to develop an enterprise-wide dashboard to provide real-time information on operational readiness, demand generation, admissions, and daily net revenue. Data visualization provided the framework to develop and implement both sales strategies and marketing campaigns to drive demand and increase market share.Originated the competitive landscape platform that provided views of services and bed shares by market. Information from this database was used to conduct gap analyses, create service line inventories, and identify program, partnership, joint-venture, M&A, and De Novo opportunities in new and existing markets.Collaboratively worked with other corporate leaders to develop and deliver market-based strategies to deploy business development and marketing resources to increase awareness, improve customer satisfaction, track trends, grow market share, and disrupt the competition.Represented the business development division on project teams identifying use of business analytics and informatics as a framework for scalability, new products, services, SaaS, PaaS, IaaS, and MBaaS.Led the division-wide initiative in launching payor improvement programs to increase daily net revenue.

King Of Prussia, Pa, Us

Developed a sales process and training program with sales trainer for facility-based business development directors and sales representatives. Key elements included actionable sales strategies, targeting, messaging, negotiation, demand generation, identifying strategic partners, developing partnership pipelines, and objection handling.Trained facility-based teams on data analysis, strategic planning, measurement, and field deployment and productivity.

King Of Prussia, Pa, Us

Full ownership of demand generation, marketing strategy, programs, campaigns and sales deployment.Led data-driven field marketing and sales campaigns, media deployment, service-line marketing, and digital/social marketing.Developed consumer-focused and professional-focused marketing and sales messaging.

Memphis, Tennessee, Us

MBA: Finance/Strategic Marketing/Strategic Management

Phoenix, Az, Us

MBA: Healthcare Administration/Healthcare Finance

Memphis, Tn, Us

Restructured and led the marketing and sales departments to align the operational goals of the business units.Realigned business development team into a cross-selling, matrix-based organization. This resulted in reduced overhead, increased admissions and revenue, and new market development.Increased overall budgeted gross margins by analyzing utilization and negotiating rates with managed care companies.Designed and implemented a market-based, profit-driven compensation and incentive plan for field sales representatives.

Memphis, Tn, Us

MBA Program: Strategic Marketing/Strategic Management

Developed, communicated and implemented the value proposition and go-to-market strategy to potential investors and customers, including eCommerce and business portals, for startup 3PL.Successful exit to a leading building automation company.

Bartlett, Tn, Us

Originated the strategic accounts and business development department to capture new markets, implement eCommerce initiatives, and develop strategic partnerships with national accounts.Grew the business development department from less than 10% of revenue to over 25% over revenue.Identified and analyzed merger and acquisition opportunities.

New Orleans, La, Us

Developed, strategicly positioned and marketed high-efficiency energy management products and services to multi-location organizations and national accounts.Vertically realigned national sales force reducing headcount and increasing market share and field productivity.Implemented sales automation, lead tracking, and presentation development increasing speed-to-market.

Southlake, Texas, Us

Created and implemented a new Strategic Business Unit for inventory and services outsourcing to major national and international commercial airlines.Expanded program to untapped international markets.Negotiatied contracts and implemented standardized inventory profiles resulting in cost reductions.

Memphis, Tn, Us

Developed and implemented strategic plans for aggressive market expansion, effective dealer management, national account programs and telemarketing, for consumer products and contract packaging divisions.Developed alliances with major DIY, discount chains, and big box retailers resulting in year-over-year revenue growth.

Memphis, Tn, Us

Mba, Finance

Bs, Marketing