Ea P. Email & Phone Number

- Handled pricing, business insights, and S&OP for Emma's SEA markets.- Implemented pricing strategy for products in PH market which increased mattress run rates by 152% and weekly profit margins by 52%. - Successfully launched Zero Gravity Mattress in Singapore and managed depletion strategy for optimized product portfolio in PH and SG markets.- Spearheaded TikTok live-selling for SG and generated EUR 6.3K (W44-52 2023) with a ROAS of 2.4.- Led the marketing strategy for TikTok and grew the channel. Since its start in September, it has contributed 20% of all sessions to Emma SG website.- Led influencer marketing in the SG market and produced content through creator partnerships which have now been used across all paid social channels. Influencer ads accounts for 55% of all revenue generated via TikTok ads.- Achieved EUR 42,144 through organic influencer marketing in H2 of 2023, excluding revenue generated with IM content on Paid Social.- Led the GWI custom research, generating valuable insights that were applied in Singapore’s marketing channels.

Philippines

- Developed a reputation risk management framework for the client with proven effectivity in identifying audience sentiments across social platforms- Designed and created an interactive dashboard on Power BI to monitor and identify branding opportunities and challenges for different business units in the company- Conducted social media scans and trend analyses using media monitoring and social listening platforms, and presented consumer insights to clients

- Achieved 100% of targeted guest acceptance rates for networking events through marketing campaigns- Created copy for guesting acquisition campaigns- Planned and executed the Marketing Leaders' Roundtable in Dubai - a physical knowledge-sharing event attended by 12 senior marketing executives- Used manual and automated processes to generate over 1000 leads from client's target accounts- Headed the Professional Services Café Series which provided the participants the opportunity to learn from Microsoft and Avanade business experts on project management software

Quezon City, Philippines

- Managed the organizations eight departments and the successful execution of fund-generating projects, member development seminars, and consulting engagements- Implemented an organization-wide audit against standards of the university's regulating body- Received accreditation by the university as a result of the audit report and corrective actions plan - Aided in the development of the organization's mission, vision, and strategies which resulted in a 70% increase in member engagement from the previous year

Quezon City, Philippines

- Conceptualized and executed a team-building project and leadership-development seminar- Handled internal disputes and reports put forward by the members- Coordinated communication between the organization's departments- Developed modules on communication, conflict resolution, and collaborative participation for training sessions- Created the Accelerate program for the on-boarding of the 300 members of the organization- Formed and led the recruitment, retention, and engagement initiatives

Iloilo, Western Visayas, Philippines

- Conducted surveys and focused group discussions to determine brand perception, customer behavior, and customer loyalty- Utilized consumer insights to create brochures, a Facebook page, and online promotional content for the school, increasing the school's customer reach- Created an integrated database with a financial records system to document income and expenses

Philippines

- Inspected the company's internal culture and external branding and presented findings to CEO and HR Manager- Developed marketing strategy to motivate employees, increase visibility among potential hires, and expand the company's online presence by 24.2% by the year 2021- Created baseline metrics to assess the company against regulatory requirements and internal KPIs

Abu Dhabi, United Arab Emirates

- Performed a time-and-motion study to assess the productivity of the Quality Control Team and utilized the data to create performance benchmarks- Designed and created promotional material for Etihad Pest Solutions as the foundation for the business' marketing strategy- Wrote, directed, and produced digital media for use in fire safety training and health protocols- Completed the Highland Level 4 Managing Food Safety course and received a Merit Award

Bachelor Of Science - Bs, Management Engineering, 3.55/4.00 Gpa - Cum Laude

The Ateneo de Manila University (also called "Ateneo de Manila" or simply "Ateneo") is a private teaching and research university run.

High School Diploma, Valedictorian

Activities and Societies: Student Government President (2013-2015)Educated at the Canadian International School - Abu Dhabi, United Arab.