Eric Palmer Email and Phone Number

Creating and executing targeted online ad campaigns to help a variety of businesses reach their marketing goals. I handle everything from strategy development and budget management to ad creation and performance analysis.

• Assisted the agency Performance team with ad planning, management, and reporting for key client accounts.

• Served as PPC Lead, assisting the agency team with ad planning, management, and reporting for key client accounts.

• Consulted with the Marketing Manager in applying for Google Ads Grants approval and creation of a Meta Business Manager account.• Initiated tracking for website conversions using GTM and GA, and built a custom Google Data Studio (Looker) report to track website and attendance metrics.• Ongoing oversight and optimization of Google Ad Grants campaigns and consulting on Meta advertising.

• Developed and executed strategic advertising campaigns across various digital platforms (eg, Google Ads, Meta Ads, Programmatic Display, etc.) to drive leads, sales, and revenue, and achieve the overall business objectives of clients.• Oversaw combined budgets of $200K–$250K per month. Individual client budgets ranged from $500/mo to $60K+/mo.• Optimized ad spend across all campaigns and platforms to minimize CAC, maximize ROAS, and reduce wasted spend.• Conducted analysis of advertising data and generated regular reports to track and communicate campaign performance in client meetings.• Collaborated with internal and external teams to develop integrated marketing campaigns for consistent messaging and brand experiences.a• Managed and mentored a direct-report employee and contractors, providing training, guidance, and support to ensure high-quality work and support professional growth.• Continued the roles and responsibilities previously held as Strategy, Analytics & Social Advertising Specialist.

• Strategized and built the campaign structure across networks, balancing campaigns to drive awareness, traffic, leads, sales, and list growth.• Created all necessary copy and visual assets using Adobe Creative Suite and Canva, based on client content and brand guidelines.• Utilized interest-based, owned, and retargeting audiences to reach and engage target users throughout the marketing funnel effectively.• Created and maintained all client analytics and reporting using Google Tag Manager, Google Analytics, and Google Data Studio (Looker).

• Conceived and implemented A/B tests, multivariate tests, and other experiments to optimize client performance and conversion rates.• Utilized varied platforms and tactics (e.g., Optimizely, Google Optimize, heat maps, user recordings) to study user behavior and preference.• Collaborated with design and development team members to implement tests and website enhancements based on data-driven insights.• Compiled test results and ongoing historical improvements for client presentations.

• Launched the new in-house content department at BKMedia Group, adding to existing SEO efforts via link building.• Ideated and drafted client blog content using keyword research to increase search rankings and site traffic.• Hired and managed a team of contract copywriters and vendors to assist in content development as the department grew.

• Oversaw print production operations for all agency projects, including direct mail, marketing collateral, signage, packaging, and more.• Managed relationships with vendors, including printers and mail houses, to ensure the quality, accuracy, and timeliness of all deliverables.

• Designed creative concepts for print and digital media, including logos, brochures, calendars, outdoor advertising, and exhibit displays.• Created visually engaging designs that followed established brand guidelines to ensure consistent brand messaging across all media.• Presented design concepts and ideas to clients and agency team members and incorporated feedback to refine designs.

Assisted in campaign organization for a non-profit, non-partisan group that aims to inform Colorado voters about important issues related to and affecting children, through planning & execution of events, and development & placement/distribution of informational materials/graphics/advertisements, as well as running the social media outlets. The position was only for the 2010 election season.

Grew retail sales through word of mouth, online strategies, and special promotions. Also assisted with the custom apparel side, working with customers to create screen printing and embroidery designs, as well as overseeing orders from placement to delivery. Currently, I continue to serve as a co-contributor/administrator for the company-wide blog and social media outlets. Content is seen daily by friends, followers, customers (and their networks) of any one of UGP’s 15 stores across the greater Midwest.

On-campus sampling and marketing, as well as event planning and execution in order to convey the over-all Red Bull brand to the college market and build a strong personal connection between the product and students' college experiences.

• Varsity Letterman in 2007-2008 and 2008-2009 as MSU's award-winning mascot, Sparty.• Performed at approximately 125 events per year in the community and across the country, from sports games to charity and private events.• Served as liaison between Sparty and MSU officials such as Athletics, the President's office, and other MSU departments.• Assisted in scheduling, financial responsibilities, and day-to-day maintenance and operations for Sparty and the mascot program.