Elizabeth Perkins Email & Phone Number

Saint Petersburg, Fl, Us

Rochester, New York Metropolitan Area

- Cross-Departmental Operations Management: Serve as a central point of communication between production and business operations, ensuring alignment between revenue generation and operational processes and initiatives- Foster Data-Driven Culture: Develop key reports and dashboards used across the business for individual performance tracking, team metrics, and leadership decision-making. Established regular data review cadences to support business growth, client retention, and operational optimization. Led efforts to improve data literacy and comfort with metrics throughout the organization.- Budget Planning and Resource Allocation: Lead annual planning, budgeting, and resource allocation for data and marketing departments, ensuring goals align with business and sales strategy.- Integrated Sales & Marketing Systems: Developed and implemented integrations between CRM and marketing software to synchronize marketing efforts with sales efforts, enabling seamless communication, improved efficiency and lead tracking.- Agile Methodology: Adopted Agile methodologies to streamline project management, improving cross-team collaboration and delivery of strategic initiatives.- Scalability Initiatives: Continuously adapted processes for business growth, supporting FTS’s geographic expansion and introduction of new divisions and service offerings

Rochester, New York Metropolitan Area

- Built Robust Data Infrastructure: Led the end-to-end build-out of FTS's data infrastructure, from selecting software (Snowflake, Tableau) to designing data flow and architecture. Developed the logic to process, join, and organize data from CRM/ATS and other sources into Snowflake. Established a structure of schemas and tables that ensured seamless data flow into Tableau for real-time reporting.- Launched Inaugural Compensation Report: Led the development and launch of FTS’s first compensation report. Gathered and analyzed salary data to provide benchmarks for clients and candidates, enhancing FTS’s reputation as a thought leader in the market while supporting clients with budgeting and talent acquisition strategies.- Implemented OKR Framework: Worked closely with leadership to introduce the Objectives and Key Results (OKR) framework to align departmental goals. Played a critical role in the annual planning process, defining key outcomes for data and marketing teams, and building the infrastructure to track progress.- Built & Scaled Data and Marketing Teams: Recruited and developed team members, ensuring alignment with departmental goals. Focused on equipping teams with the right skill sets for immediate impact while also considering long-term scalability for both the data and marketing functions.

Rochester, New York Metropolitan Area

- Streamlined CRM & ATS Processes: Redesigned workflows to capture critical sales and recruiting data while maintaining team efficiency, ensuring data accuracy without burdening the sales process.- Developed Job Taxonomies: Introduced job function classifications to standardize job titles, enabling better business analytics, decision-making, and performance tracking. This innovation helped optimize staffing focus, predict sales cycles for job categories, and identify market demand and profitability for different roles.- Laid Foundational and Strategic Groundwork: Established the initial frameworks and strategies for the development of both the data and marketing departments. Set the foundation for infrastructure build-out, including data categorization, reporting schemas, and marketing content repositories.- Initial Infrastructure Build-Out: Implemented initial data and software infrastructure, identifying the need for a cohesive data flow and marketing systems that would eventually scale across departments.

Rochester, New York Metropolitan Area

• Enhance client’s data strategy and find actionable insights to help transform client’s business and drive success• Design, manage and deliver in-depth client analyses such as customer profiling, segmentation and predictive modeling• Develop dashboards in Tableau that report KPI’s in real-time• Collaborate with clients and partners in test design, implementation and analysis• Direct client communication regarding BAU tasks, ad-hoc requests and presentation of insightful findings

Rochester, New York Area

• Elevate client’s sales, ROI and profits by leveraging data and presenting actionable insights • Collaborate with business leaders to identify KPIs and create operational dashboards utilizing Tableau • Continually exploring and analyzing data to identify opportunities and trends • Communicate complex results discovered in data in a simplified manner to allow for informed business decisions

West Chester, Pennsylavania

• Influence business decisions by providing comprehensive customer behavioral insights utilizing SQL, Oracle, Tableau, SAS, MicroStrategy and Excel• Respond to ad hoc requests with data warehousing• Provided comprehensive insight and story for business decision makers by completing in depth analysis of crossover customers after QVC’s acquisition of HSN and Zulily

Rochester, New York Area

• Assisted with daily, weekly, monthly, ad-hoc reports in deadline-driven environment; collected data and crafted social media statistics to produce comprehensive reports for Kia, used text mining to establish important trends in global markets for Starbucks, tracked media coverage for Reyes Holdings• Increased accuracy of monthly media report by using statistical significance instead of reporting averages• Took initiative to expand skills within primary research; was mentored by senior-level staff

Master Of Science - Ms, Business Analytics, 4.0

Bachelor’S Degree, B.A., Mathematics/B.S., Psychology (Statistics Minor)

Activities and Societies: Alpha Lambda Delta National Honor Society, Telephone Interviewer through the Survey Research Center, Treasurer.

Study Abroad

Studied abroad in Vienna, Austria for Fall 2015