Ed P. Email & Phone Number

Lansing, Michigan, United States

Research includes: - Quantitative Farm and Ag land market share and opportunity identification research by product fit and county in multiple U.S. states.- Qualitative surveys generating field force agent/staff insights with customized analyses, including strategic recommendations for executive leadership. Topics include event planning, recruiting, production, retention, trainings, and onboarding processes.- Identified prime areas and attributes to pursue new business for residential lakefront property insurance in Michigan.- Comprehensive commercial industry and niche sub-sector market opportunity research and leads by Michigan county.- Developed data tools to help leadership and front-line staff identify commercial new business opportunities by county and sector (niche industries) defined by NAICS codes.- Created market share analyses by commercial sector for 5-year strategic planning and determining organizational goals.- Procurement and curation of leads for agriculture farms and select commercial sectors.- Led search for third-party UBI Telematics and home sensor solutions, drafted and delivered recommendations of new vendor and proposed redesign of existing products.- Target customer and segmentation for marketing and acquisition purposes.

East Lansing, Michigan, United States

Lead analyst of the annual fundraising operations and alumni engagement efforts of University Advancement (UA) at MSU. Manage annual donor cultivation pipeline, donor segmentation, marketing channel and solicitation results, recurring and ad-hoc reporting, and data management for benchmarking analyses.- Achieved a 77% increase in donor revenue since 2014 through Annual Giving programs, initiatives, and solicitations. Through analytics, we have determined optimal channels for targeted solicitations to segmented audiences.- Design and distribute custom reports, both recurring and ad hoc, for UA executive staff, Annual Giving team and solicitation channel owners, development and engagement officers, and MSU Alumni Office administration. Reports include donor segments, current comprehensive fundraising goals and results, fiscal year projections, multi-year trends, and marketing recommendations.- Establish and document business rules and methodologies for reporting on behalf of UA and its programs. This includes participation in peer group benchmarking (Big-10 / Big-12 conference universities), national higher education advocacy organizations, alumni newsletters, and national publications.- Provide campaign and donor analytics to each of the 18 colleges, 16 non-academic units of Michigan State University, in addition to the MSU International Alumni Board, regional alumni engagement teams and global alumni clubs.- Serve on committee supporting Diversity, Equity, and Inclusion (DEI) efforts of the MSU Alumni Office (MSUAO) through data transparency, integrity, and analysis. Utilize internal data and voluntary data collection (alumni census) to ensure MSUAO programming is supportive of the diverse alumni community, goals, and policies outlined by MSU's unit for Institutional Diversity and Inclusion.- Organized and led a complete data validation project for the migration from a legacy business solution to a Salesforce platform with custom interface.

East Lansing, Michigan, United States

East Lansing, Michigan

Retained employment on contract status from September 2014 through December 2016 to consult for and train a newly formed MSUFCU BI team after starting new role at MSU.

East Lansing, Mi

Implemented a data warehouse platform, managed credit union statistics, analytics, market research, marketing analytics, report building, predictive models, forecasts, database maintenance, and applied internal and external data for strategic planning.- Inherited Market Research responsibilities from previous position: Continued to identify audiences for targeted marketing across all delivery channels, developed and examined results of A/B tests.- Teamed with a database administrator, SQL writer, and third party developer to build a data warehouse, establish a relational database to utilize for reporting and applied analytics.- Utilized a customer relationship management (CRM) product to deliver targeted analytics to front-line staff to assist in sales of financial products.- Helped increase member retention by 8% and member acquisition by 7% through the identification of ideal members and non-members qualifying for savings and loan products. - Retention: Applied internal and external data with predictive models to develop predictor scores and populated into a CRM for internal promotional sales campaigns. - Acquisition: Combined purchased marketing lists with external credit bureau data to identify ideal consumers for targeted marketing of specific financial products.- Served as primary MSUFCU representative, providing communication, coordination, and internal data for a National Science Foundation-funded research project titled "Online Safety for the Ages" (LaRose, Rifon, Cotten, & Alhabash, 2016). The study, researched by Michigan State University's College of Communication Arts and Sciences, explored the generational differences in utilizing security features in the context of online banking. Wrote and sent communications tailored to identified cohorts within the research sample of the MSUFCU membership, observed focus groups in qualitative data collection, and provided supporting internal data to reference and complement the quality of the research.

East Lansing, Michigan, United States

Managed all data operations pertaining to organizational planning, brand/product/events marketing, and corporate communications. Designed and oversaw quantitative and qualitative marketing research projects, including an annual member survey program and member-accessible channels to provide year-round feedback. - Oversaw annual qualitative survey program; sent 40,000 surveys to five cohorts, processed all returns and processed executive report, including demographics review, statistical analysis, and business recommendations. Wrote surveys, accompanying invitations, survey reminders, and follow-up thank you messages. Programmed online versions of all surveys, including skip logic and prequalification questions. Typically achieved 12% response rate across all cohorts.- Identified audiences for targeted marketing across multiple delivery channels, including A/B testing for direct mail and email marketing. Assisted marketers with written communications and messaging, based on A/B tests and qualitative data.- Prepared and standardized organizational, member, and financial data to be included in annual benchmarking analyses, ultimately compiled by a third-party consultants. Analysis covered household and individual member trends, branch, product, and profitability optimization, organizational efficiencies, and growth strategies and opportunities.- Designed custom monthly tracking report of website metrics and e-marketing channel stats, including: - Website traffic, logins, views, and engagements, search terms, clicks, open rates, online applications, social media connections, and mobile app downloads and logins.- Designed custom monthly report that tracked financial products and corporate growth, including: - Industry comparisons, promotional updates, member data insights, aggregated loan and deposit portfolios, accessibility and transactions across branches and delivery channels, with member demographic and geographic analyses.

East Lansing, Michigan, United States

Provided member service via online channels, including: Secure online messaging, secure live chat, processing transactions, new membership and loan applications. - Developed custom monthly tracking report of website stats and e-marketing channels, including: Website traffic, logins, views, and engagements, search terms, clicks, open rates, etc.

East Lansing, Michigan, United States

Various member service and support roles, including in-person and back-office transaction and application processing, office management, and group coordination.

Lansing, Michigan, United States

Formerly EDS, currently DXC Technologies (a Hewlett-Packard Enterprise partner).Provided technical support and services to the employees of General Motors and the United States Postal Service, including troubleshooting various software, hardware, and connectivity issues.

Master Of Science - Ms, Marketing Research

Activities and Societies: Selected by faculty as preferred MSMR student representative for quinquennial AACSB accreditation peer review.

Master Of Business Administration - Mba, Marketing

MBA Focus: Marketing MBA Curriculum: Information Systems, Accounting, Finance, Global Economics, Marketing, International Marketing, Voice.

Bachelor Of Business Administration (B.B.A.), Management

Major: Business Management BBA Curriculum: Statistics, Operations Management, Managerial & Financial Accounting, Marketing, Management &.

Associate Degree, General