I am a Trusted Advisor to healthcare clients, helping build promising new molecules and devices into powerful, behaviour-changing brands. Marketing leaders know that launching a new brand is risky - exciting, but also risky. It's high profile, typically involves significant investment, and you're leading a team of cross-functional senior leaders. While course correction is possible, data confirms the impact of getting it right the first time - and of course you want to realize the full potential of that promising new asset that's in clinical trials. Plus, launches are fairly infrequent in most marketing careers. This makes it tricky to build familiarity, let alone specialized expertise. But the risks can be reduced by leveraging outside expertise. This is where I can help.Brand-building has been a passion of mine throughout my career. I bring 15 years of high-impact healthcare consulting experience, partnering with leading pharmaceutical and medtech companies, in North America and globally, to build behaviour-changing brands. During these 15 years as a Trusted Advisor to healthcare clients, I have:-> Crafted an optimal brand-building process-> Pressure-tested across many healthcare companies and therapeutic areas-> Honed my approach for maximum cross-functional team engagement and buy-in-> Established a proven track record of excellent in-market results - plus happy clients.My consulting work leverages my consumer goods foundation, noteworthy for strategic innovation and award-winning marketing programs that successfully drove brand growth. Specifically: * A decade of experience leading a business unit and marketing team for a tier one consumer goods company ($300 million+). * Proven success delivering growth through outstanding strategic thinking, behaviour-changing insights, breakthrough innovation and compelling consumer communication. * Brand-building marketing initiatives recognized via industry awards and adapted internationally. This is the foundation for the brand-building I do with my marketing clients in healthcare, since my roots in CPG marketing inform my strategic pull-through to actionable and effective recommendations. My experience has led me to BrandDancer, the brand strategy consultancy that I founded in late 2024, focused on building healthcare brands. Our honed and proven brand-building process provides assurance of a strong strategic result via optimized launch, plus active engagement of the team for a rewarding experience. Most importantly, we help you get new treatments to the patients who need them!