•Creating mobile app UI/UX for the Automotive Insurance Industry that rely on AI and machine learning as part of a larger ecosystem.•Created and managed design systems and ensured that they stay on brand during execution and delivery.•Produced mockups and wireframes for user testing.•Creating personas, user flows, User Journeys and sitemaps.

Oversee all the creative and to deliver a world-class experience that maximizes engagement on multiple platforms. Expertise around creative direction, project schedules, budgets, product support, and presentation strategies.•To bring multiple creative solutions to the table that deliver on objectives and strategies put forth in the creative briefs to be presented to directors and stakeholders.•Produced mockups and wireframes for user testing and for stakeholder feedback.•Creating personas, user flows, User Journeys and sitemaps.•Leading and directing a team of designers on integrated websites, kiosk and mobile applications for various key clients.•Coordinated with project managers to meet tight project deadlines in an agile or waterfall process.•Providing leadership and mentoring to the creative team.•Communicate and build strong relationships with large key clients.•Created and managed design systems and ensured that they stay on brand during execution and delivery.